Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This research was conducted to inform the planning process for a new jellies exhibit at the Monterey Bay Aquarium. The main issues investigated were: (1) Are visitors interested in interpretive information about jellies or is it only important to have an esthetically attractive exhibit?; (2) What esthetic features are most appealing?; and (3) What kinds of information and ways of presenting information are most enticing to visitors? A sample of 195 aquarium visitors was interviewed upon leaving The Outer Bay, after seeing the current jellies exhibits in the Jellies-Drifters Gallery (everyone
This report from the National Research Council explores how learning changes the physical structure of the brain, how existing knowledge affects what people notice and how they learn, the amazing learning potential of infants, and the relationship between classroom learning and learning in everyday settings such as community and the workplace. It identifies learning needs and opportunities for teachers and provides a realistic look at the role of technology in education.
In 1831 Michael Faraday built a small generator that produced electricity, but a generation passed before an industrial version was built, then another 25 years before all the necessary accoutrements for electrification came into place—power companies, neighborhood wiring, appliances (like light bulbs) that required electricity, and so on. But when that infrastructure finally took hold, everything changed—homes, work places, transportation, entertainment, architecture, what we ate, even when we went to bed. Worldwide, electricity became a transformative medium for social practices. In quite
There is a growing call for greater public involvement in establishing science and technology policy, in line with democratic ideals. A variety of public participation procedures exist that aim to consult and involve the public, ranging from the public hearing to the consensus conference. Unfortunately, a general lack of empirical consideration of the quality of these methods arises from confusion as to the appropriate benchmarks for evaluation. Given that the quality of the output of any participation exercise is difficult to determine, the authors suggest the need to consider which aspects
This study provides a historical overview of the development of the instructional television as a tool within the context of science education. The technology was traced from its beginning as experiments in public service broadcasting by universities and television networks, though closed circuit, cable, and commercially produced science-related programming. The use of the technology as a teaching tool is examined in terms of the concept of scientific literacy and the means by which instructional television helped to accomplish the goals of scientific literacy.
This report draws together the results from two major pieces of research–an overview of science communication activities in Britain today, and a detailed understanding of public attitudes to science. By combining the information from both studies, this report aims to inform future science communication strategies for both policy and practice. The research reported here sets a baseline for public attitudes to science, engineering and technology. The survey has been designed to be repeated at regular intervals to monitor any changes in these attitudes. By identifying a number of factors, which
This article aims to discover evidence for the "Mozart Effect"--the observation that listening to music for brief periods temporarily enhances performance on spatial tasks.
There is growing interest in the nature of the museum experience among researchers in the fields of art and museum education. The museum experience is broadly defined by John Falk and Lynn Dierking as all that transpires between the person's first thought of visiting a museum, through the actual visit, and then beyond, when the museum experience remains only in memory. Additionally, they propose that this experience varies from individual to individual and, in fact, is dependent upon the interaction between the personal context (the visitor's life experiences, interests and expectations), the