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resource project Media and Technology
The Educational Film Center, in collaboration with Dr. Roald Hoffmann, Nobel Laureate and John A. Newman, Professor of Physical Science at Cornell University, will produce THE MOLECULAR WORLD, a series of three one-hour specials for Public Television. The specials will outline this "century of synthesis," the historical contribution of chemistry to our everyday lives. They will further highlight the future impact of chemistry on new materials for transportation and communication, and ont he rational design of effective medicines. The programs respond to the need for public awareness about the molecular and chemical make-up of the natural world around us and within us. The public also needs to appreciate better the continuing role of chemistry in producing the new molecules which change our world. THE MOLECULAR WORLD is designed for a national television audience complementing the recently completed college telecourse "The World of Chemistry" and its High School adaptations. The National Science Foundation award constitutes 15% of the total cost of the project.
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TEAM MEMBERS: Stephen Rabin Richard Thomas
resource project Exhibitions
The Museum will develop an interactive traveling exhibition entitled "Our Weakening Web: The Study of Extinction" that will explore the process of extinction and examine the current role humanity is playing in that process. Is humanity accelerating the rate of extinction by modifying the global environment? The goals of the exhibit are 1) that visitors discover that extinction is a natural process, 2) that visitors explore the many ways humanity is modifying the world,s environment, and 3) that visitors understand how their actions are related to the world's environmental problems and how they can make changes in their lifestyles to help protect the environment. Three size versions (8000 sq. ft., 4000 sq. ft., and 1800 sq. ft.) of the exhibit will be created in order to maximize the number of museums that are able to accommodate the exhibit. After its opening in Cincinnati in 1994, it will travel to approximately twenty-eight museums during the next three to four years. Each venue will have the exhibit for about four months. Complementary activities will be developed and manuals describing these as well as sample materials will accompany each exhibit. These activities will include a teacher's guide, local resource guide, on- floor demonstrations, short theater presentations, and an adult lecture series. Sample press kits and copies of all promotional materials will be included in the exhibit package as well.
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TEAM MEMBERS: Susan Schultz Christopher Bedel Sandra Shipley
resource project Media and Technology
Prism Productions will manage a transition to economic independence for the "How About..." science news insert series featuring science journalist Don Herbert. "How About..." has for a decade provided science new inserts for local commercial news broadcasts around the country, supported by NSF and the General Motors Corporation. The series airs regularly on more than 140 commercial television stations in markets representing 70% of american households. In an effort to establish independence and a self-sustaining economic base, the proposers will redesign the series to accommodate recent trends in local news broadcasting, develop a mix of 90 second and 3-4 minute feature segments, and seek corporate sponsors for the series, newly titled "Correspondent Science News." The new package will be offered to stations on a barter basis. This award-winning series has reached many households in the country with accurate and professional science reporting. With the conclusion of NSF support after an extended period, this award will maximize the opportunity for independent continuation of the series.
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TEAM MEMBERS: Donald Herbert Norma Herbert Ronald A. Silverman
resource project Media and Technology
EINSTEIN is a series of three prime time television programs to be shown nationally on the Public Broadcasting Service (PBS). The series will present a scientific biography of Albert Einstein. The series will treat the life of Albert Einstein on several levels. The central narative thread will trace the development and impact of Einstein's work in physics. The three programs will examine Einstein's impact beyond physics -- as a muse for the arts; a dissident voice in politics; a moral sensibility; ultimately as the greatest public symbol of scientific accomplishment. With original texts (including newly identified documents from the Einstein archives), historical footage, interviews, documentary sequences, the most sophisticated computer animation available, and other techniques as appropriate, EINSTEIN will present to its audience a unique picture of the role of Albert Einstein in the making of the modern world. Beyond its broadcast in 1992, the series also will receive wide educational distribution in secondary schools and colleges and a large foreign audience.
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TEAM MEMBERS: Paula Apsell Thomas Levenson Barbara Flagg
resource project Media and Technology
This 1 1/2 hour documentary film portrays the famous anthropologist's life history, her work, and her audience against the background of 20th century American history. The proposed work, a blend of never-before-seen archival footage and stills, on-location footage, live interviews, and three newly created impressionistic vignettes, is intended for general and scholarly audiences. It is based completely upon original historical research.
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TEAM MEMBERS: Virginia Yans-McLaughlin
resource project Exhibitions
The Ann Arbor Hands-On Museum proposes to design and construct a traveling exhibit on energy. The proposed exhibit will have two goals: one, to produce an imaginative exhibit that will stimulate interest and cognitive growth in understanding about geometry; two, to develop a related education program that will reach out to underserved audiences in Michigan and beyond, including minorities, children and citizens who live far from science centers, and audiences of small- and medium-sized science centers and children's museums in the state.
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TEAM MEMBERS: Cynthia Yao
resource project Exhibitions
The St. Louis Science Center plans to design and develop a 2400-square-foot permanent exhibit dealing with the fields of cellular and molecular biology, including biotechnology and genetic engineering. The primary goal of the exhibit is to affect the attitudes of millions of visitors, with the secondary goal being to serve as a model for other science museums and science centers.
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TEAM MEMBERS: Janey Symington John Hensley
resource project Exhibitions
The museum of Science proposes to travel a 3,000 square foot exhibit entitled "Bogs". The exhibit will introduce a poorly understood habitat, acidic wetlands, in an interdisciplinary way. the peculiar physical features of bogs has led to a popular view of them as fearful and unhealthy places. This view has led in turn, to their destruction. To show the value of bogs, the exhibit will display their unique natural history. In addition, the exhibit will explore the relationship between people and bogs in modern and pre-historic times. in Europe and in North America. The exhibit will debut at the Museum of Science, and then tour to other museums in North America.
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TEAM MEMBERS: Maureen McConnell
resource project Media and Technology
This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
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TEAM MEMBERS: David Kuhn
resource evaluation Exhibitions
This report presents the results of a front-end evaluation for the upcoming exhibit entitled, "Electric Space: The Sun-Earth Environment" at the National Air and Space Museum. Front-end evaluation is often conducted to provide exhibit planners with information about their audience during the planning stages of an exhibit. This front-end evaluation was designed to determine visitors' familiarity with, knowledge of, and misconceptions about the make-up of space between the sun and the earth.
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TEAM MEMBERS: Randi Korn & Associates, Inc. National Air and Space Museum
resource project Media and Technology
First Light is a one-hour documentary to be shown nationally on WGBH-TV's NOVA science series. It tells the extraordinary story behind the building of the Hale Telescope on Palomar Mountain in southern California. The film also documents a research effort at the frontiers of astronomy that has pushed the Hale beyond anything its builders had imagined: The attempt to find and map the edge of the known universe. It follows astronomers Maarten Schmidt, James Gunn and Don Schneider as they search for distant quasars. This team recently detected a quasar that is by far the most distant object yet found in the universe; its discovery may challenge our current understanding of cosmic evolution. The documentary is based on the award winning book First Light: The Search for the Edge of the Universe by Richard Preston. After broadcast, the program will have wide educational distribution in secondary schools and colleges.
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TEAM MEMBERS: Kathleen White
resource project Media and Technology
Eclipse| is a one-hour program within the prime-time series NOVA, to be broadcast nationally during the 1991-92 season on the Public Broadcasting Service (PBS). The program will document the total eclipse of the sun that takes place on July 11, 1991, and the research performed at the observatories located atop Mauna Kea on the Big Island of Hawaii. The program will trace three narrative lines. The first will be that of the eclipse itself and its importance for ongoing scientific investigation of the solar corona and solar physics. The second will be that of ongoing problems in understanding the sun, especially the issue of solar variability. The third will place this eclipse within the history of eclipse science. The passage of an eclipse over a major observatory complex is a unique occurrence -- it has never happened before, and will not happen again for several generations. The four minutes of totality will allow solar astronomers to turn deep space instruments on the sun for the first time. At the same moment, however, this eclipse marks what many observers feel is the end of a 130 year research program. Eclipse| will provide its audience with a portrait of a spectacular natural phenomenon and of scientists attempting in real-time to tease new knowledge out of the sun. In addition to its broadcast, Eclipse| will be seen in an estimated 70-90,000 classrooms over a seven year period.
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TEAM MEMBERS: Paula Apsell Thomas Levenson