Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
The Bishop Museum is installing new Science On a Sphere (SOS) projectors and computers in advance of the 2010 Association of Science Technology Centers (ASTC) conference in Honolulu, HI. The state of the art hardware will allow the Bishop Museum and Lawrence Hall of Science to showcase NOAA-funded programming for the museum community during the conference. The project also seeks to build network capacity by creating and maintaining a database on SOS sites' hardware within the existing NOAA yahoo usergroup forum and through conference participation. Project evaluation efforts will focus on the aesthetics of SOS imagery pre and post installation and whether or not it significantly impacts the visitor experience.
This project works to: (1) Continue to develop software that allows a docent to easily control Science on a Sphere from a small touchpad computer while interacting with visitors. (2) Continue to develop software that allows easy "drag and drop" construction of playlists. (3) Put kiosk control of the sphere, already developed as a student project, into a real kiosk. (4) Assess the use of wireless response devices or "clickers" to enhance audience interaction, learning, and enjoyment, and gather information from visitor responses and share all these improvements with the network. (5) Improve the resolution of the 4 projectors of our SOS installation, in anticipation of new data on the moon and Mars coming to our university, which has been selected to lead NASA moon and Mars missions, and add flat screen TVs for the presentation of auxiliary data.
Discovery Science Center of Orange County (DSC) proposes a cooperative agreement with the National Oceanic & Atmospheric Administration (NOAA) to install Science On a Sphere (SOS) spherical display system showing Earth system science in DSC's informal educational science center under Priority 1 of this funding opportunity. With the closest SOS display system located in Northern California, installation of this technology at DSC will provide access to NOAA's data by over 400,000 students, their families and educators from Southern California annually. As partners, DSC will ensure that NOAA data sets are incorporated into educational resources that align with California State Science Standards and will meet NOAA educational plan goals.
This program is a pilot project and collaborative effort to develop partnerships and educational programming using state of the art technology. The project partnership is comprised of a leading ocean science research and education institution, the University of Rhode Island Graduate School of Oceanography and its new state of the art Inner Space Center (ISC), and two strong national ocean science education networks: the National Centers for Ocean Sciences Education Excellence (COSEE) Network and NOAAs Office of Exploration and Research (NOAA-OER) Education Alliance. In addition, two partner sites will serve as proof of concept sites and education hubs - Mystic Aquarium and Institute for Exploration (CT) and South Carolina Aquarium (SC), both affiliated with COSEE, the Coastal Ecosystem Learning Center Network (CELC), and NOAA-OER. Through this initiative, the ISC will install new Exploration Command Stations (ECSs) and enhance Ocean Today kiosks at the partner sites, strategically selected aquariums. Through this pilot project, the ECSs and kiosks (modeled after the original Ocean Today kiosk in the Smithsonian Institution National Museum of Natural History s Sant Ocean Hall) will form an Ocean Interpretive Station at the partner sites. The ISC will provide live links from the Centers facilities to the newly installed ECSs and kiosks using feeds from various remote Ocean Exploration platforms, including the NOAA Ship Okeanos Explorer and the exploration vessel, E/V Nautilus. The projects Content Development Team (CDT) will develop associated educational materials for use in public programs at the partner sites.
To promote ocean and climate change literacy that addresses the needs of the Gulf of Mexico region, six aquariums based on the Gulf are partnering to educate the communities on both risks and ways to contribute locally to sustainability. The aquariums are combining community outreach programs, stewardship promotion, social networking and workshops for non-formal educators to reach broad audiences throughout the Gulf in Florida, Mississippi, Alabama, Louisiana, Texas and Mexico. Each partner is developing content that emphasizes local ecosystems and consequences of climate change, tailoring stewardship activities to address them. Over five years, the aquariums will reach out to diverse audiences in their communities, which have populations that total over five million people. With evaluated programs, exhibits, and websites in place, the partners will be able to continue building stewardship and educating their communities after the award ends.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
The Aquarium of the Pacific is creating an immersive exhibit for exploring the role of the ocean in climate change and its responses under different scenarios. The center of the experience is NOAA's Science On a Sphere (SOS), a proven platform for displaying a rich variety of earth system datasets that reveal global and large scale region processes and phenomena that are easily grasped by the general public. Combining SOS with a system of linked plasma screens allows additional local and regional stories that bring global messages down to a more personal level. Two programs are being developed initially focusing on: (1) implications of sea level rise, and (2) marine ecosystems. Both explore how the vulnerability of systems can be reduced and their resiliency enhanced through mitigation and adaptation.
This collaboration led by three major national aquariums - Monterey Bay Aquarium (MBAq), National Aquarium in Baltimore (NAIB), and New England Aquarium (NEAq) - is developing a leadership initiative to build capacity within aquariums and related informal science education institutions nation-wide, enabling education staff to engage and inspire millions of visitors to take action about climate change and the ocean. The project increases climate literacy among informal science educators by: 1) creating a national network for training, resource sharing and support; 2) developing climate change activity carts to support exhibit interpretation; 3) providing training for youth interpreters; and 4) hosting regional and national summits to strengthen collaboration and showcase and disseminate model programs. Outcomes for educators include increased knowledge of climate change science; knowledge of strategies, tools and materials for educating about climate change; and confidence in their ability to communicate about climate change.
The Worldviews Network - a collaboration of institutions that have pioneered Earth systems research, education and evaluation methods - is creating innovative approaches for engaging the American public in dialogues about human-induced global changes. Leveraging the power of immersive scientific visualization environments at informal science centers across the US, we are developing transformative educational processes that integrate the benefits of visual thinking, systems thinking, and design thinking. This "seeing, knowing, doing" approach empowers educators with tools and techniques that help audiences to visualize, comprehend, and address complex issues from a whole-systems perspective. The Worldviews Network will make explicit the interconnections of Earth's life support systems across time and space as well as inspire community participation in design processes by providing real-world examples of successful projects that are increasing the healthy functioning of regional and global ecosystems.