Museum visitors typically look at only about a third of the elements of an exhibition, and often give only limited attention to those. Can visitors really be getting something worthwhile from such partial usage of an exhibition? This article explores how visitors use exhibitions for “identity work,” the processes through which we construct, maintain, and adapt our sense of personal identity, and persuade other people to believe in that identity. Museums offer powerful opportunities for doing identity work, but the visitor does not need to engage with exhibition content deeply or systematically
In recent years, courses, events and incentive programs for scientific journalism and the divulgation of science have proliferated in Brazil. Part of this context is “Sunday is science day, history of a supplement from the post-war years”, a book published this year that is based on the Master’s degree research of Bernardo Esteves, a journalist specialized in science.
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TEAM MEMBERS:
Marta Kanashiro
resourceresearchProfessional Development, Conferences, and Networks
From 1 to 3 June 2006, the 5th STEP Meeting devoted to the “Popularisation of Science and Technology in the European Periphery” was held in the city of Mahon in the island of Minorca (Spain). STEP ("Science and Technology in the European Periphery" [http://www.cc.uoa.gr/step/]) was founded in Barcelona in 1999, and gathers around hundred historians of science from all over Europe with a special interest in the role of Science and Technology in countries that traditionally have not played a leading role in the advancement of science and technology. The main results of the 5th STEP meeting are
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TEAM MEMBERS:
Agusti Nieto-GalanFaidra Papanelopoulou
An effective communication of astronomy cannot take place without considering the view the general public has on the universe. Through a number of narrative interviews with non-experts, a research was carried out on personal cosmologies, to outline the public’s heterogeneous astronomical imagery. The result is a bundle of conceptions, perceptions and attitudes which are useful to interpret the difficulties the public experiences when facing the contents of astrophysics, and to establish an ongoing dialogue.
This article presents some of the challenges faced in developing an interactive exhibit on nanoscience and nanotechnology in Brazil. Presenting a scientific-technological area which is still in formation and which is little known by the population leads to a (re)consideration of the role of museums and science centers in the conformation and consolidation of scientific practice itself. Museographically, the exhibit deals with the challenge of making matter visible in an expression which is distant from the human perception. Some reflections are presented here on the option of musealization
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TEAM MEMBERS:
Sandra MurrielloDjana ContierMarcelo Knobel
This paper will outline the very successful initiatives to define common communication strategies amongst the world’s high energy physics laboratories. These initiatives have been extremely successful in changing the communication practices of a worldwide community of high energy physics labs and these practices are now expanding to the community of synchrotron radiation laboratories. The payback has been extremely encouraging, with a much higher regard for the importance of communication in senior management and, perhaps coincidentally, major increases in funding of physical sciences in the
It’s hard to be a science journalist these days. Still tired because of the “Long night of Science“ (probably the 6th during this summer) he or she is informed about the next “Children’s University days” and another “girls day” coming soon – alongside the daily zapping through the 50 press releases of the informationsdienst wissenschaft (are there really 50 newsworthy things happening every day in the labs of every European country?), not to speak of the dozens of press packages and glossy brochures of the pharmaceutical industry as well as the test kits of new products like a tongue cleaner
If Europe is to become a knowledge–based economy knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.
An informal, online survey of 1,059 reporters and public information officers, conducted this year by EurekAlert! (www.eurekalert.org), the science-news Web service of the American Association for the Advancement of Science (AAAS), seems to confirm key challenges associated with communicating science in a post-print, increasingly multi-media-focused era. As many newspapers in the United States, the United Kingdom, and other regions continue to down-size, reporters still covering science and technology say they increasingly need good-quality images, as well as rapid access to researchers
In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.
The attacks of September 11 2001 and in particular, the sending of letters containing anthrax spores the following October had a profound effect on society, and at the same time on science and its communicative mechanisms. Through a quanto-qualitative analysis of articles taken from four publications: two daily newspapers, the Corriere della Sera from Italy and the New York Times from the United States and two science magazines, Science and Nature, we have shown how the aforementioned events provoked the emergence of media attention regarding bioterrorism. A closer reading of the articles
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media