Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
This poster was presented at the 2010 Association of Science-Technology Centers Annual Conference. The Saint Louis Science Center is a partner in Washington University's Cognitive, Computational, and Systems Neuroscience interdisciplinary graduate program funded by the NSF-IGERT (Integrative Graduate Education and Research Traineeship) flagship training program for PhD scientists and engineers.
During the preparation of the 2010 Science & Engineering Indicators, there arose a concern about measures of public knowledge of science, and how well they capture public knowledge for Chapter Seven of the Indicators. A workshop at NSF in October 2010 concluded that the process of measuring and reporting public knowledge of science should start with the question of what knowledge a person in the public needs, whether for civic engagement with science and science policy, or for making individual decisions about one’s life or health, or for feeding one’s curiosity about science. This starting
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TEAM MEMBERS:
John BesleyMeg BlanchardMark BrownElaine Howard EcklundMargaret GlassTom GuterbockA. Eamonn KellyBruce LewensteinChris ToumeyDebbie RexrodeColin Townsend
This introduction presents the essays belonging to the JCOM special issue on User-led and peer-to-peer science. It also draws a first map of the main problems we need to investigate when we face this new and emerging phenomenon. Web tools are enacting and facilitating new ways for lay people to interact with scientists or to cooperate with each other, but cultural and political changes are also at play. What happens to expertise, knowledge production and relations between scientific institutions and society when lay people or non-scientists go online and engage in scientific activities? From
Luckily enough, more democracy is always called for. Even in countries that can truly be described as democratic. And democracy (which is a constant reference in these pages) is increasingly related to knowledge, be it about whether growing GMOs, starting nuclear energy production or allowing the choice of a child’s gender through IVF techniques. The need to make democratic decisions on controversial issues, which increasingly imply scientific and technological knowledge, comes from the bottom, as citizens voice – sometimes even vehemently – the desire to express themselves.
The Makers is the latest novel of the American science fiction writer, blogger and Silicon Valley intellectual Cory Doctorow. Set in the 2010s, the novel describes the possible impact of the present trend towards the migration of modes of production and organization that have emerged online into the sphere of material production. Called New Work, this movement is indebted to a new maker culture that attracts people into a kind of neo-artisan, high tech mode of production. The question is: can a corporate-funded New Work movement be sustainable? Doctorow seems to suggest that a capitalist
Eduard Kaeser has written an interesting and critical book that is concerned with the connections between science and everyday life. The conception of ‘pop science’ is introduced to characterize developments in science popularisation that are spectacular, superficial and potentially harmful to science-society relationships. The book is of special interest to the science communication community, since it may initiate discussion about the purposes of communicating science, and also about legitimate and illegitimate strategies and means of doing so.
Public communication on health issues on the Internet is not only a matter of popularization of medical information. It deeply deals with narration, conversation and dialogue, which are typical values in the Web 2.0. This interview will emphasize that blogs, forums, wiki are new ways in which population has been reconstructing and integrating medical knowledge. These ways are re-defining medical knowledge by means of unhinging the standard medical communication practices, based on a linear diffusion of knowledge form experts to laypeople.
Climate change is a multi-faceted issue. It relies on deep scientific bases, but merges with politics, economics, ethics and culture in a complex and strongly nonlinear social debate. This interview focuses on the relationships between public communication on climate change (with emphasis on the so-called ‘new media’) and the decision making processes. It argues that more productive and sustainable forms of communication on climate change are needed due to problems related with validation of information in the Web.
Technoscientific risks have been creating a growing social demand for participation in the scientific citizenship. This interview will emphasize that decision making (and so, in a more general sense, democracy) in the knowledge society requires new mediatic forums and new communication processes suitable to the highly multi- and inter-disciplinary nature of modern social debates. It argues that a new research agenda for risk conflicts, and a more neutral role for science journalism, are needed.