The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ
The Summative Study of the Nano Mini-exhibition took place during the spring and summer of 2012. After being observed during their Mini-exhibition experience, 455 visitors across six different partner institutions participated in surveys and interviews with NISE Net evaluation team members. This report begins by describing the key findings of the study in detail, with additional information about study methods, instruments, and two exploratory sub-studies found in the Appendices.
The Touch the Sun exhibition showcases the stunning state-of-the-art imagery of the Sun captured by NASA's Solar Dynamics Observatory and streamed to Chabot in near-real-time. Central to the exhibit is a fully interactive, 90-inch display presenting animations of the Sun's atmosphere in astounding detail. Additional exhibits give visitors hands-on experience with the forces of nature that shape the Sun's behavior. A Ferrofluid exhibit lets visitors explore the interaction between magnetic fields and magnetic material, as with the solar magnetic fields that affect plasma to form features like
COSI offers special event programming on a monthly basis designed to enhance the guest experience: primarily Science Day and Fun Day special events. Science Days are events that highlight science topics, especially those dealing with our specific areas of focus, and celebrations surrounding events with a science theme, such as Space and Stars Day. On the other hand, Fun Days are events that are appealing to guests and are simple to implement, such as appearances by local sports teams, celebrities, performance groups, etc. COSI would like to better understand the impact special events have in
COSI, in partnership with WOSU @ COSI, will be going forward with a project in which enhancements and other changes may be made to the WOSU exhibition space, entrance area, and adjacent hallway. This project may include, but is not limited to, introducing more elements of the PBS Kids brand, such as Sesame Street and Sid the Science Kid, into the exhibition space, introducing interactive elements regarding TV Production to the site, and adding loose parts to the Chroma Key exhibit. To inform decisions about the type and nature of enhancements most needed in the exhibit area, COSI desires to
Magnolia Consulting, LLC conducted a formative and summative evaluation to examine public perceptions of the utility and quality of two labs/exhibits within the North Carolina Museum of Natural Sciences Natural World Investigate Lab, Biofuels and Science of Scent. Appendix includes survey.
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North Carolina State Museum of Natural ScienceMary Styers
This report contains findings from a summative evaluation study of a set of four featured elements that comprise the new Nature Research Center of the North Carolina Museum of Natural Sciences. The elements were: 1) an exhibit, Ancient Fossils, New Discoveries; 2) Investigate Labs; 3) Daily Planet Scientist Talks; 4) Science Cafes. Evaluation was conducted as four distinct, multi-method studies to provide targeted understanding of visitor outcomes and experiences at each element. Findings across the four elements indicate that the features of the NRC are enjoyed by visitors and each supports
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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California Academy of SciencesJon DeuelJessica Brainard
Goodman Research Group, Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of educational programs, conducted the summative evaluation of StarTalk. The overall focus was to examine how well the joint presentation of science and humor reaches a public audience, including an audience not typically exposed to informal science learning, and how well it engages and informs them, such that they are motivated to continue learning more. Primary evaluation research questions included: 1. To what extent does exposure to StarTalk lead to increased interest in and knowledge of
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
One objective of the Center for High-rate Manufacturing is to increase knowledge of and interest in nanotechology among secondary and postsecondary students, educators, and the general public. The Center partners with the Museum of Science, Boston, to help carry out these goals. The Museum's CHN sub-award PI and her team provides training to graduate students to help them learn how to engage in education and outreach activities with these groups. To better understand graduate student education and outreach activities, and student participation in the Museum of Science outreach activities and
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UMass Donahue Institute Research and Evaluation GroupCarol Lynn AlpertCarol Barry