The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop
Socioscientific issues in connection to energy production, use or influence on climate change continue to be at the forefront of local, national, and global debates. The pressing nature of these issues requires citizens not only to understand relevant disciplinary knowledge but also to have the ability to use that knowledge to take action. This paper investigates the work of youth in an after school science program designed to examine socioscientific issues as they took educated action in science by putting on a “green carnival” for their peers and community members in relation to green energy
Approaches to citizen science – an indispensable means of combining ecological research with environmental education and natural history observation – range from community-based monitoring to the use of the internet to “crowd-source” various scientific tasks, from data collection to discovery. With new tools and mechanisms for engaging learners, citizen science pushes the envelope of what ecologists can achieve, both in expanding the potential for spatial ecology research and in supplementing existing, but localized, research programs. The primary impacts of citizen science are seen in
How we communicate the dangers of climate change may influence attitudes, intentions, and behaviors. Here we test two pairs of positive and negative framing statements with North American citizen scientists interested in gardening and birdwatching. Mentioning dangers for humans did not increase participants’ interest in taking personal action on climate change, but mentioning dangers for birds was highly effective. Highlighting the positive collective impacts of small behavioral changes also increased participants’ interest in taking personal action. These results suggest that while some dire
THE DUST BOWL is a 2-part, 4-hour documentary film series that will explore a decade-long natural catastrophe of Biblical proportions and the worst man-made ecological disaster in American history, a collective tragedy that nearly swept away the breadbasket of the nation. The series will be broadcast nationally in prime time on PBS in 2012, and will be accompanied by extensive educational outreach materials and a major promotional campaign to drive tune-in. In addition a web site will be created for the film to be housed on pbs.org.