Pacific Science Center (PSC) proposes Out of the Lab and Into the Spotlight (OLIS) a five-year project to bring current and fascinating information about health science research to Pacific Northwest audiences. Through a series of showcases that change content every six months the Research Focus Gallery will highlight cutting-edge local research. The Gallery a combined exhibit and program space will feature multimedia displays research artifacts hands-on exhibits and a presentation area where local researchers will communicate their work to visitors. An annual three-day research festival and monthly Science Cafes in three locations will complement the programs presented in the Gallery and will provide multiple venues for a variety of audiences to meet face-to-face with local researchers and learn about health science and related careers. Out of the Lab and Into the Spotlight will further the goals of the Science Education Partnership Award by 1) connecting the community to NIH-funded research and 2) increasing the awareness of young people in the Puget Sound region about careers in scientific research. An in-depth evaluation conducted by the external evaluator Center for Research Evaluation and Assessment will measure the effectiveness of the project in reaching the following outcomes: * The extent to which the program informs PSC visitors about the wide variety of NIH-funded research being performed in the region; specifically whether PSC visitors have an increased understanding of the various research areas presented. * The impact of the program on over 100 scientist participants; specifically scientists’ ability to communicate research ideas to the public and their interest in future participation. * The ability of PSC program developers to develop a future-ready space; specifically if the developed showcases and templates are adaptable to future content areas. The proposed project will draw upon our established relationships with local research organizations that together receive close to one billion dollars annually from NIH. The project leverages and deepens relationships that already exist between each of these institutions and PSC to enhance science learning in our community in novel ways. The primary audience for OLIS will be families and school groups ages eight and older drawn from over 800000 annual visitors. As a standalone element within the new Wellness exhibit due to open in 2011 we anticipate the Gallery will reach three to four million visitors during the grant period and up to five million additional visitors in the subsequent five years. PUBLIC HEALTH RELEVANCE (provided by applicant): Individuals need to obtain process and understand basic health information to make appropriate health decisions (Healthy People 2010). The proposed project Out of the Lab and Into the Spotlight will provide opportunities for the general public to increase their understanding of current health information and increase their awareness of cutting-edge research taking place in their own backyard. By engaging with research scientists in several venues the public will be exposed to NIH funded research and health science careers.
From 2011 to 2013 Pacific Science Center created content for and regularly updated The Studio, a portal to current medical research within the Science Center’s new human health exhibit, Professor Wellbody’s Academy of Health and Wellness. The Studio is a 500 ft2 hybrid exhibit/program space that combines artifacts, hands-on exhibits, media, and a programming area where local researchers communicate their work to visitors. The Studio was designed to be extremely flexible and it's modularity enables the project team to install a new current research exhibit every six months. The aim of the IMLS
The Vaccine Buzz exhibition opened at the Science Museum of Minnesota in February 2014. This summative report describes how visitors experienced and interpret the Vaccine Buzz exhibition as a whole. This approach allowed us to understand what visitors were most interested in, at what level the exhibit elements are connected to each other, as well as how and where the main messages are being connected between exhibit elements.
To answer these questions we conducted three different interconnected studies: 1) a counting study to understand how many visitors interact with the Vaccine Buzz
We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist
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TEAM MEMBERS:
Yurij CastelfranchiLuisa MassaraniMarina Ramalho
Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and countermeasures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between
The Mütter Museum will develop a new interactive online exhibit that explores the important role of medicine in American history through its unique collections. In keeping with the museum's broader medical humanities focus, the online exhibit will be presented thematically in a life cycle sequence. Representative objects will include obstetrical forceps, an iron lung, a surgical kit, William Harvey's book on blood circulation De Motu Cordis, eyeglasses, a tooth extractor, and an embalming kit. The museum will also develop a curriculum that addresses national secondary school education standards in history, science, and health by utilizing narrative stories, specimens, models, medical tools, photographs, and texts from collections. Exploring historic events and their health and medical underpinnings through an interesting narrative lens will engage audiences in critical STEM topics by connecting personal stories to the objects actually used to understand disease and heal people.
John J. Tyler Arboretum will develop visitor programming that will provide educational opportunities in its Edible Garden Center focused on the benefits of growing and eating fresh fruits and vegetables. The center will include a food gardening exhibit that addresses urban gardening issues such as raised beds, container gardens, rooftop gardening, holistic sustainable gardening practices and technologies, and traditional vegetable gardening techniques. Cooking demonstrations, healthy eating programs, and dedicated gardening activities will allow for hands-on learning about health and sustainability. The garden will also include a play space for children, art performances and art installations to create a visitor experience that is dynamic, educational and forward-thinking.
The Richmond Public Library will create The Richmond Digital Health Literacy Project to provide low-income residents with tools and skills needed to access online information to improve their health. Participants will learn how to gain access to digital reference materials, e-books, mobile library offerings, and other resources. The project will bring together groups of participants around the topic of health information to develop customized online health curricula, provide training to 180 low-income residents in digital health literacy, and supply free broadband and wireless antennae to public computer centers. These activities will enable participants to develop skills and access relevant digital content to improve the health and the overall quality of life of Richmond residents.
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
THE POWER TO HEAL (working title) is a 90-minute documentary on the dramatic yet largely untold story of how American hospitals were desegregated in the mid-1960s. With the active help of the civil rights movement and using Medicare as the lever, the U.S. government successfully desegregated thousands of hospitals in just a few months. Through eyewitness narratives, historians, scholars, photos, films and other period materials, we follow inspectors into the field, black and white doctors and nurses providing care and filing discrimination complaints, and senior federal officials charged with carrying out LBJ’s explicit policies. The film honors the 50th anniversaries of the Civil Rights Act of 1964 and the 1965 legislation creating Medicare, and draws on significant humanities perspectives in American, civil rights, and health care history with particular focus on the legacy of Lyndon Johnson and the work still being done to achieve equality in health care.
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDeborah ByrdRachel TeelDivan WilliamsRoxana HernandezEric AndersonGabriel SimmonsSauleh Rahbari
It is all very well to note the hyperbole about patents and ‘intellectual property’ in the recent battles between technology companies such as Apple, Samsung and HTC. But how can museums productively use collection items marked with a patent beyond workaday tasks of identification and cataloguing? We argue that information on patents can enhance visitors’ critical engagement with museum displays; complex ownership claims and counter-claims in patent disputes can underpin lively narratives based around museum objects. Asking why some objects and not others were patented, and how historical