This paper discusses the benefits of conducting long-term evaluations. It explains the rationale behind and methodology used in a study of "Bird Discovery Point," a group of interactive exhibits located in the Aquatic Bird House at the Brookfield Zoo. The author briefly describes the issues that were raised in each of the eight evaluation efforts, the lessons from both the evaluation process and findings, and how this study impacted the decision-making processes of the institution, staff perceptions, and exhibit development in other areas.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
Ornithology is one of the few scientific disciplines to which amateurs can still make significant contributions. Whether they observe birds at a feeder, count birds for a national census, or conduct a simple experiment, their activities contribute greatly to our knowledge of birds. Furthermore, participants in bird study programs not only learn about birds, they also become more aware of environmental problems. The Cornell Laboratory of Ornithology exists to facilitate such amateur involvement and education. This proposal is aimed at strengthening our education programs and expanding them to include under-served audiences in the inner city. We propose to evaluate the extent to which our radio program, magazine, and Project FeederWatch appeal to various audiences and how effective these programs are at communicating information about birds and in stimulating involvement. Based on this evaluation, we will modify our programs, then evaluate them again. We are also proposing a brand-new volunteer-assisted data gathering program, which we call the National Science Experiment. In cooperation with other organizations, volunteers will look at the biology of pigeons in our cities, food preferences of winter birds across the United States, and the habitat requirements of neotropical migrant tanagers. The results of these studies will be of interest to both ornithologists and birders; furthermore, participants in the project will gain first-hand involvement with the process of science.
The Museum of Science will design and produce an exhibition, "Two of Every Sort", whose aim is to present a scientific basis for the public's understanding of genser, reproduction and human diversity. Using interactive techniques and state-of-the-art media technology, the exhibition will debut at the Museum in Boston, tour science centers in seven other cities and reach an audience of nearly 2.5 million. The eight museums are members of the Science Museum Exhibit Collaborative, which has approved "Two of Every Sort" as one of a second round of shared-cost exhibitions scheduled to appear at each of the member institutions. "Two of Every Sort" (4,000 square feet) will present introductory scientific overview, ranging among biology, anthropology, botany and biomedical technology, to make discussion of these difficult and sensitive matters more meaningful. The exhibit will offer an unusual opportunity to millions of people -- families, teachers and youngsters, to consider complex questions in a safe, friendly learning environment.