This project supports the Broader Impacts and Outreach Network for Institutional Collaboration (BIONIC), a national Research Coordination Network of Broader Impacts to support professionals who assist researchers to design, implement, and evaluate the Broader Impacts activities for NSF proposals and awards. All NSF proposals are evaluated not only on the Intellectual Merit of the proposed research, but also on the Broader Impacts of the proposed work, such as societal relevance, educational outreach, and community engagement. Many institutions have begun employing Broader Impacts support professionals, but in most cases, these individuals have not worked as a group to identify and share best practices. As a consequence, there has been much duplication of effort. Through coordination, BIONIC is expected to improve efficiency, reduce redundancy, and have significant impact in several areas: 1) Researchers will benefit from an increased understanding of the Broader Impacts merit review criterion and increased access to collaborators who can help them design, implement, and evaluate their Broader Impacts activities; 2) Institutions and research centers will increase their capacity to support Broader Impacts via mentoring for Broader Impacts professionals and consulting on how to build Broader Impacts support infrastructure, with attention to inclusion of non-research-intensive universities, Historically Black Colleges and Universities, and Hispanic- and Minority-Serving Institutions that may not have the resources to support an institutional Broader Impacts office; and 3) NSF, itself, will benefit from a systematic and consistent approach to Broader Impacts that will lead to better fulfillment of the Broader Impacts criterion by researchers, better evaluation of Broader Impacts activities by reviewers and program officers, and a system for evaluating the effectiveness of Broader Impacts activities in the aggregate, as mandated by Congress and the National Science Board. Through its many planned activities, BIONIC will ultimately help advance the societal aims that the Broader Impacts merit review criterion was meant to achieve.
The main goals of the project will be accomplished through the four specific objectives: 1) Identify and curate promising models, practices, and evaluation methods for the Broader Impacts community; 2) Expand engagement in, and support the development of, high-quality Broader Impacts activities by educating current and future faculty and researchers on effective practices; 3) Develop the human resources necessary for sustained growth and increased diversity of the Broader Impacts community; and 4) Promote cross-institutional collaboration and dissemination for Broader Impacts programs, practices, models, materials, and resources. BIONIC will facilitate collaborative Broader Impacts work across institutions, help leverage previously developed resources, support professional development, and train new colleagues to enter into the Broader Impacts field. This project will improve the quality and sustainability of Broader Impacts investments, as researchers continue to create unique and effective activities that are curated and broadly disseminated. BIONIC will create a network designed to assist NSF-funded researchers at their institutions in achieving the goals of the Broader Impacts Review Criterion. In so doing, BIONIC will promote Broader Impacts activities locally, nationally, and internationally and help to advance the Broader Impacts field.
This award is co-funded by the Divisions of Molecular and Cellular Biosciences and Emerging Frontiers in the Directorate for Biological Sciences and by the Division of Chemistry in the Directorate for Mathematics and Physical Sciences.
Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
We argue that the institutionalized push communication of academic institutions has become the dominant form of public science communication and has tended to force other forms and functions of science communication into the background. Given the new schemes of public funding, public communication of science now primarily serves the purpose of enabling academic institutions to promote themselves in a competition that has been forced upon them by the political domain. What academics working under these conditions say about themselves and their work (and what they do not) will depend crucially
In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
Sharing scientific knowledge in conflict zones may not sound like a priority. Still science communicators can contribute to address social issues by inviting people to experience research practice, engaging them in scientific questioning and constructive dialog.
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Leila PerieLivio Riboli-SascoClaire Ribrault
A partnership between Carthage College and the Appalachian Mountain Club has delivered a successful public education and outreach program that merges natural environment topics and astronomy. Over the four years of activity, over 25,000 people have received programming. The effort has trained nature educators, permanent and seasonal AMC staff, and undergraduate physics and astronomy students to integrate diverse topical material and deliver high quality programming to the lay public. Unique to the program is the holistic nature of the material delivered - an 'atypical' astronomy program. Linking observable characteristics of the natural world with astronomical history and phenomena, and emphasizing the unique sequence of events that have led to human life on Earth, the program has changed attitudes and behaviors among the public participants. Successful interventions have included hands-on observing programs (day and night) that link nature content to the observed objects; table-talk presentations on nature/astronomy topics; dark skies preservation workshops; and hands-on activities developed for younger audiences, including schools, camps, and family groups. An extensive evaluation and assessment effort managed by a leading sociologist has demonstrated the effectiveness of the approach, and contributed to continuous improvement in the program content and methods.
In this Connecting Researchers to Public Audiences (CRPA) project, the researchers from Florida State University, in partnership with their local public broadcasting station (WFSU-TV), will engage the audience in an exploration of the ecosystem services of coastal habitats. The main content focus is the important linkages among coastal foundation species (oysters and salt marsh plants), the human and ecological communities they support, and the ecosystem services they provide. In particular, the project illuminates the roles of biodiversity and consume-prey relationships in influencing ecosystem services, while conveying the excitement of ecological research. The complementary target audiences are the general WFSU viewers and listeners, groups that actively use or promote coastal habitats, and graduate students at Florida State University and Florida A&M University. The main deliverables include: 1) a TV documentary, a series of short videos and radio spots; 2) a research blog; and 3) a science communication three-day workshop for current and future researchers to converse with the public about key learning goals. In addition, in year two of the grant, the PIs will deliver a monthly seminar series focused on effective communication skills for scientists. The resulting documentaries will be broadcast by WFSU and offered to other PBS stations via APT and/or NETA. Other materials will be made available via PBS Learning Media and other portals. Community group project collaborators, such as SciGirls and the Science Cafe, will extend the reach and impact of the project. The project design includes formative evaluation which will focus on ways to improve the accessibility and usability of the research blog, and summative evaluation which will review each component of the deliverables. Results of the summative evaluation will be posted on www.informalscience.org. This proposal addresses the communication gap between scientists and the public by simultaneously targeting both audiences with deliverables designed to promote dialogue and understanding. By highlighting compelling natural history information and key ecological concepts associated with current research, the project will provide engaging educational experiences to a wide audience. These activities will not only educate the public about specific research but also demonstrate the process of science. Finally, the proposed seminar for students, along with the other informal learning opportunities throughout the project, will enhance the communication skills and outreach abilities of a diverse group of graduate students.
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Randall HughesDavid KimbroRoberto Diaz de Villegas
Native Americans exert sovereignty over vast amounts of United States land and water resources, yet are underrepresented in the disciplines that train our nation's future land and water resource managers. Native American resource managers must walk in two worlds, accommodating both traditional and modern methods that may come into conflict. Building on an existing, NSF-funded Manoomin Science Camp, the Walking Two Worlds (W2W) project will employ a systems view of resource management in considering a broad range of resource management issues affecting the region (including its lakes and wetlands, fisheries, forestry, wildlife, and air quality), with the goal of engaging the entire community in environmental and resource management issues of immediate relevance to the community. W2W will incorporate both Western science concerning the physical, chemical, and biological worlds, and traditional environmental knowledge, culture, language, and the judgment of elders. This holistic approach will not only facilitate effective resource management for the community, it will also serve as a 'hook' for engaging students and the community in STEM. A partnership of the Fond du Lac Band (of Lake Superior Chippewa) and the University of Minnesota (UMN) planned collaboratively with the community, W2W will focus on community-inspired, participatory science research projects related to resource management and environmental science. W2W will be facilitated by local teachers, with former participants as mentors, researchers and resource manages as mentors, and UMN faculty as lecturers. W2W recognizes the critical importance of strong STEM education for natural resource management. Using a mixed-methods approach to external evaluation, the project will build knowledge on the contributions of the W2W holistic, systemic approach and theme of community resource management. This will provide the foundation for a future development project that builds a community of place-based learning and community-inspired research projects.
This multiplatform media and science center project is designed to engage audiences in humanity's deepest questions like the nature of love, reality, time and death in both scientific and humanistic terms. Project deliverables include 5 hour-long radio programs for broadcast on NPR stations, public events/museum exhibits at the Exploratorium in San Francisco, kiosks in venues throughout the city, and a social media engagement campaign. The audience of the project is large and diverse using mass media and the internet. But the project will specifically target young, online, and minority audiences using various strategies. The project is designed to help a diverse audience understand the impact of new scientific developments as well as the basic science, technology, engineering and math needed to be responsible, informed citizens. Innovative elements of the project include the unique format of the radio programs that explore complex topics in an engaging and compelling way, the visitor engagement strategy at the Exploratorium, and the social media strategy that reaches niche audiences who might never listen to the radio broadcasts, but find the podcasts and blogs engaging. The Exploratorium will be opening a new building in 2013 and will include exhibits and programs that are testing grounds for this project. This is a new model that aligns the radio content with exhibitions, social media, and in person events at the Exploratorium, providing a unique holistic approach. The project is designed to inspire people to think and talk about science and want to find out more. The evaluation will measure the impacts on the targeted audiences reached by each of the key delivery methods. Data will be collected using focus groups; intercept interviews with people in public places, and longitudinal panels. The focus will be on 5 targeted audiences (young adults, families with children, non-NPR listeners, underrepresented minorities, and adults without college experience). This comprehensive evaluation will likely contribute important knowledge to the field based on this multiple-platform collaborative model.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. It highlights the goals, audience, outcomes, and lessons learned for a pathways project to develop a model for producing scientific news reports in a variety of media formats on a range of topics of keen interest to rural and Native American communities in Montana. Cultural differences and geographic isolation influence opportunities to provide STEM content to these communities, yet these communities are facing perplexing decisions about exploitation of their environmental resources. The poster highlights the successes of