NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The award winning, computer animated, broadcast quality videotapes on a number of mathematics topics developed at California Institute of Technology under two previous NSF grants are the basis of this project that produces interactive multimedia lessons distributed on CD-ROM. The videotapes use live action footage to relate mathematics to the real world and the interactive, multimedia version moves these materials more firmly into the hands of students.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
Lawrence Berkeley Labs developed a CD containing educational materials, staff training and the software necessary for informal science education centers to offer to middle school students one- hour sessions, multiple-day workshops, and ongoing participation in a drop-in computer lab. Hands-On Universe (HOU) is an active science education program that provides participants access to observing time on professional telescopes through the use of a personal computer and the Internet. The CD contains: exploration experiences and challenge games; resource material including images from other national labs, descriptions and animations of related topics, and astronomical catalogs; image processing software; a telecommunications package to interface with HOU telescopes and support network, the Internet, and World Wide Web; staff training material. The target audiences are youth in grades three through high school, and adults.
Cornell University is producing a documentary television program about the 100-meter radio telescope in Green Bank, West Virginia. The film, planned as a PBS special, will document the engineering and technology behind the construction of the telescope as well as examining and explaining the science of radio astronomy. Ancillary educational material, including a 20 minute version of the video, will be developed and distributed for use in informal education setting through the American Astronomical Society and the Astronomical Society of the Pacific. In addition images and information about the Green Bank Telescope and the science of radio astronomy will be made available through an electronic bulletin board service such as GOPHER or MOSAIC. Teaching materials also will be developed for use in the secondary school curriculum and an "Across Space and Time" undergraduate curriculum developed at Cornell University will be made available to faculty at other colleges and universities. In addition, the film and related material will serve as the centerpiece for short courses for college teachers at Green Bank under the National Chautauqua Short Course Program. The PI and major content developer is Martha Haynes, Professor of Astronomy at Cornell University associated with the National Astronomy and Ionosphere Center and the Center for Radiophysics and Space Research. The film is being produced by PhotoSynthesis Production of Ithaca, New York. David Gluck is co-producer, director, and cinematographer and Deborah Hoard is co-producer and writer. A twelve person advisory committee of astronomers, teachers, and informal science educators will guide development of the project.
The New England Aquarium (NEAq) will develop "Sounds of the Sea", a 2000 sq. ft. traveling exhibit that will provide visitors an opportunity to learn about the importance of sound in the ocean and acoustic oceanography as a tool for research, for such issues as global change. Both natural and anthropogenic sounds will be examined. The goals of the exhibit are to demonstrate the richness of sounds in the ocean, to educate visitors about the physics of sound in the air and under water, and to present current scientific research on the physics and biology of underwater sounds. One of the special features will be real ocean sounds in real time. Visitors will be able to hear sounds picked up by hydrophones in the inner and outer Boston Harbor and view spectral data. The exhibit will reach a broad audience including those with visual and aural impairments. NEAq will collaborate with MIT's Department of Ocean Engineering, the MIT Sea Grant College Program, Wood Hole Oceanographic Institution, and the WGBH Educational Foundation's National Center for Media Accessibility in the development of the exhibit. Supplementary materials for visitors to the exhibit will include an exhibit guide and a web site. Complementary programming for use by formal educators will include pre and post visit materials and special programming for school groups.
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TEAM MEMBERS:
William SpitzerJerry SchubelHenrik SchmidtCarolyn Levi
This exhibit will integrate graphics, artifacts, highly interactive electro-mechanical demonstration devices together with state of the art interactive educational computer technology to demonstrate how probability shapes nature. It will draw its examples from a variety of scientific fields including physics, chemistry, earth sciences, and biology. It is planned as a permanent addition to the Museum's exhibition program, but will be designed to facilitate easy reproduction for individual copies or for circulation as a travelling exhibit. Millions of visitors--families, teachers, children form diverse communities--will gain a first hand aesthetic appreciation of the pattern finding process of scientific investigation as well as a better understanding of the usefulness of mathematics in explaining how the natural world works.
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TEAM MEMBERS:
H. Eugene StanleyDouglas SmithEdwin Taylor
The Space Science Institute of Boulder, Colorado in partnership with the Franklin Institute Science Museum and the Electric Producers Research Institute will develop a 3000 sq. ft. traveling exhibit entitled Electric Space: Exploring Our Plasma Universe. Visitors to the exhibit will be introduced to the physics of the sun and the polar aurora. They will learn about the effect solar variability has on technology and humans working in space. The exhibit is divided into seven sections: Space is Not Empty; SkyWatchers; Plasma: the Fourth State of Matter; The Dynamic Sun; Planet Earth: a Great Magnet; Reaching Toward the Starts: the Heliosphere; and The Cosmic Connection. Its design is guided by the desire to create a total immersion environment that will allow visitors to explore the many realm of the plasma university from Earth's upper atmosphere to distant galaxies. It is the developers intention to demystify science by concentrating on process rather than facts, to create a stimulating informal learning environment, to reach a diverse audience, to motivate young people to pursue science as an interest and a career, and to have the exhibit serve as an interface between the scientific community and the general public. In addition to the exhibit, supplemental curriculum modules using an inquiry-based approach will be developed in cooperation with the Science Discovery Project at the University of Colorado. These materials will provide teachers, students, and parents the opportunity to explore the concepts presented in the exhibit. An extensive evaluation plan will be carried. The exhibit will open at the Maryland Science Center the summer of 1995. It will then travel to nine major US cities reaching an estimated two million adults and children who represent a great diversity of ages and education an ethnic backgrounds.
The Cranbrook Institute of Science will develop "Our Dynamic Earth," a 7000 sq. ft. exhibit that will provide visitors with insight and understanding of the interrelationships of plate tectonics and climate to prehistoric life. This will make up the earth sciences component in their renovated and expanded exhibit area. This section will include four related areas: 1) Plate Tectonics, 2) The Earth's Amazing Climate System, 3) The Earth Evolving Biosphere, and 4) An Ecological Whodunit. Each area will be anchored by an "icon" that will serve as a guiding image for that exhibit and will be supported by a layered interpretation using objects from the collection, workstations with selected databases, simulated scientific investigations, and hot-links to related Internet Sites. Numerous interactives will highlight the use of scientific research tools and methods. A broad menu of complementary educational activities will accompany the exhibit including take-home activities for families; teacher enhancement sessions and materials for students, and experiences for pre- service teachers. Cranbrook is working with the Detroit Public Schools in their science reform effort supported by an NSF Urban Systemic Initiative and with the Michigan Department of Education through its NSF Statewide Systemic Initiative. The exhibit elements will support and reinforce the systemic reform efforts and will be aligned with the science standards.
The Pacific Science Center will develop a 7000 sq. ft. traveling exhibit "Other Worlds! Other Beings"? Concerned that the general public is largely uninformed about the results of the years of basic science research carried out by U.S. scientists, this exhibit will provide an opportunity for visitors to learn about the results of this research and increase their own understanding of the earth and the solar system in general. The exhibit will introduce visitors to the planets, their environmental characteristics, potential and unlikely probability for life to exist on other planets and the processes involved in astronomical research. In addition to the exhibit, they will develop a planetarium program, materials for use by teachers and students, various workshops and other programs for teachers and community leaders, and a full marketing package for participating museums. The exhibit will travel to a minimum of nine museums during its three year tour after opening at the Pacific Science Center in December, 1997.
How do we know the distance to a star? How do we know what a star is made of? How do we know how fast an object is moving? These questions are addressed in this 1,488 square foot permanent exhibit which emphasizes astronomical spectroscopy - the detailed analysis of light from astronomical objects. This interactive, bilingual (English/Spanish) exhibit will demonstrate different applications of spectroscopy that provide insight into the universe, and will provide opportunities for students, teachers, parents, and the general public to learn about the universe. Bilingual ancillary materials will be produced: pre- and post-visit materials for school visitors; a "Life at an Observatory" ten-minute orientation/information video to be shown at the visitor center. Target audiences are students in grades K-12, and general visitors.