This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
This article analyzes findings from the PISEC Family Learning Project in Philadelphia to better understand gender-based visitor behavior in science museums. It includes a brief review of the PISEC project, a discussion of gender differences among PISEC families, and a comparison of PISEC data to findings from from another study conducted by Kevin Crowley of the Learning Research Collaborative at the University of Pittsburgh's Learning and Research Development Center.
Museum of Science will develop a 4500 sq. ft. exhibit "Finding the Pattern". The primary objective is to develop activities and programs that encourage visitors to practice scientific thinking skills in settings that have interdisciplinary science content. The main component is an activity area that will encourage visitors to observe, compare, and sort objects and phenomena in meaningful ways; help visitors recognize that systems of organizing and classifying objects and phenomena reveal underlying meaning; provide visitors with opportunities to practice answering questions and solving problems based on museums collections; and encourage visitors to search for the "hidden" meaning in things around them. The exhibit will be composed of three overlapping areas: 1) the sorting area, 2) the mystery area, and 3) the open collections area. This project is one of the six science activity centers that have been described in the museum's long-range plan; two activity centers/exhibits have been completed. The impact of "Finding the Pattern" will be extended via the museum's web site. Activities that employ the kinds of scientific thinking skills targeted in the exhibit will be developed to engage informal learners at home. Complementary programming linking the exhibit with formal education will include the development of teacher workshops and programs for school groups. Teacher workshops will be developed in consultation with groups of Project PALMS teachers. The activities will be accessible to individuals with disabilities. They plan to open the exhibit in the fall of 2000.
The Austin Children's Museum will develop Sixteen Candles: Growing Up from 0 - 16. a 1500 sq. ft. interactive traveling exhibition the topic of human development. Visitors will be given the opportunity to learn about the physical, intellectual, and social/emotional changes that are connected with human growth and the branches of science that study human development. Guided by the museum's maxim of exhibit and program development that experience should "build on the familiar and be personally meaningful to varied audiences" this exhibit will have components and activities that highlight similarities and differences between families and children of different cultural and economic backgrounds and family life styles. The exhibit text material will be bilingual, Spanish and English. Complementary educational material will include teacher orientation materials, educator's guide book with pre-and post-visit activities, and various parent -child activities. Museum staff will cooperate with a PBS affiliate and various other community organizations in the development of this exhibit. The exhibit will travel to an additional eight to twelve sites around the country during a three-year period. It will open at the Austin Children's Museum in the spring of 1999.
The Zoological Society of Philadelphia will develop Primate Reserve. This project will include the development of a two acre indoor/outdoor primate habitat for up to 60 primates and a variety of complementary programming including hands-on interpretative activities for visitors, a Discovery House/Conservation Action Center, live performances, school programs and teacher training activities that link with the formal education curriculum, and a World Wide Web site. The goal of this program is to communicate basic information about primate biology, behavior, social structure, and habitats, and the problems face by primates in the wild. Visitors are to learn that "Conservationists around the world work together to help primates and you can help too." Specifically visitors will learn details about conservation biology/population biology including a) a species' biology affects its vulnerability to extinction, b) small populations are vulnerable to inbreeding depression and loss of genetic diversity, c) small populations in small areas are vulnerable to stochastic events, and d) these concerns apply to both wild and zoo populations. To make the story more personal and to provide career role models, primatologists engaged in their research will be featured in the exhibit. The exhibit will open in June, 1999 and the school program will begin October, 1999.
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
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TEAM MEMBERS:
Stefan SommerAllen JacksonAmy LaffertyAndrew GibbonsAlbert Strickland
The New York Hall of Science will develop, test, and implement the "Biochemistry Discovery Lab," a 1000-sq.-ft. space designed to complement the content and design of "The Chemistry of Living Things," a 3000-sq.-ft. exhibition that will be opening in 1999. The Biochemistry Discovery Lab will engage visitors in four different types of activities: 1) guided experiments for scheduled groups, 2) self-guided experiments, 3) demonstrations, and 4) the prototyping of ancillary materials. These activities are intended to engage the target audiences -- families, students, and the general public -- in experiences leading to an understanding that chemical reactions are due to the interaction of molecules; that chemical reactions occur in both living and nonliving things; and that there are visible and measurable characteristics of chemical reactions in living and nonliving systems.
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
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TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Hudson River Museum (HRM) will develop Hudson Riverama: An Interactive, Long-term Exhibition for Families and School Children. This will be a 2000 sq. ft. exhibit and will take the form of a trip along the Hudson River. Part I, "The Journey," will introduce seven distinct river environments from Lake Tear in the Clouds to the New York Harbor. Part II, "River People," will present human occupations and activities that are related to the river such as a shad fisherman, a municipal planner, a sewage treatment worker, and an environmental educator. The exhibit will present four fundamental, interrelated environmental concepts: ecosystems, habitats, adaptation, and human impact on the environment. Learners will immerse themselves in a habitat by "becoming" Hudson River animals and by role playing field guides, urban planners, etc. National science standards will provide a framework for the exhibit and complementary educational activities. The complementary materials will include pre- and post-visit materials for use by teachers and their students. These will include visual, auditory, tactile and kinesthetic activities that will connect the science education requirements with the exhibit. Information about the exhibit will be broadly disseminated and it is expected that other similar museums will emulate this approach. The exhibit is scheduled to open in January, 2001.
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TEAM MEMBERS:
Philip VerreCatherine Shiga-Gattullo
The Science Museum of Minnesota, in collaboration with Discovery Place and Science North, is producing a pilot stage for a large format film on the life work of Dr. Jane Goodall; her principal research site, Gombe National park in Tanzania; and her study subject, chimpanzees. The film will be a journey into the world of the wild chimpanzee with Dr. Jane Goodall, the best know living woman scientist among adults in the United States. It will chronicle Goodall's life work as well as the work of other researchers in Gombe. Accompanying educational material will include a companion kiosk exhibit, a leadership institute for museum educators, an online program, and women-in-science classes for children and parents. During this pilot stage, the project team will produce large format test footage in Gombe and will further develop the script for the film. The principal science advisor for the project will be Dr. Anne Pusey, professor and director of the Jane Goodall Institute's Center for Primate Studies at the University of Minnesota. She will serve as a Co-PI along with Mike Day of the Science Museum of Minnesota; Freda Nicholson, CEO of Discovery Place; and Sue Griswold, VP for Programs and Education at Discovery Place. Mike Day also will co-executive produce the film with Jim Marchbank, CEO of Science North.
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TEAM MEMBERS:
Mike DaySue GriswoldAnne PuseyFreda NicholsonBarbara Flagg
The Louisville Science Center will develop "'The World We Create' -- a Traveling Exhibit." This project will develop two traveling version exhibitions (approximately 2,500 sq. ft. each) based on the programs of the highly successful permanent 12,500 sq. ft. exhibition "The World We Create," funded by NSF. One exhibit copy will travel nationally to small and medium-sized science centers throughout the United States over a three-year period, filling a need for quality traveling exhibits and reaching an audience of 300,000 to 500,000 people. The second exhibit copy will travel to rural areas of Kentucky to be hosted by schools, public libraries or community colleges, reaching an audience of 150,000 to 200,000 students and adults.
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TEAM MEMBERS:
Theresa MatteiGail BeckerNancy Potoczak