In offering museum active, multi-sensorial experiences, digitally responsive exhibits are an important part of museums' strategy for attracting visitors. Such exhibits are popular, but museums lack understanding of visitors' immediate emotional and physical experience of them. Museums' approach to exhibition evaluation favours the methods of interview and questionnaire, which are not well suited to gathering feedback on the complex mix of audio, kinesthetic and visual experience encountered in digital environments. In addressing a lack of knowledge in the museum studies literature concerning