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resource evaluation Media and Technology
In the previous three years, 144 90-second Earth & Sky radio shows have been produced under sponsorship of the National Aeronautics and Space Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NASA shows focused on the topic of Antarctica and a control group that listened to nine daily non-NASA shows about whales. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
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TEAM MEMBERS: Barbara Flagg
resource evaluation Museum and Science Center Exhibits
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct concept testing to inform the reinstallation of the Cenozoic/Age of Mammals Hall. The study was designed to examine visitors' perceptions and understanding of potential content, including their engagement with and knowledge of fossils, in general, and fossil mammals, in particular, and their familiarity with climate change. Open-ended, in-depth interviews were conducted with a random sample of English- and Spanish-speaking drop-in Museum visitors as they entered the existing Cenozoic/Age
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TEAM MEMBERS: Randi Korn & Associates, Inc. Natural History Museum of Los Angeles County