Over the seven years prior to this award, the principal investigator from George Mason University and a national team of scientists, professional societies, science communication researchers, and broadcast meteorologists have been engaged in an effort to include in TV and other weather broadcasts information about current research on the interactions of climate and weather. A Climate Matters network has been established that involves 350 weathercasters at 218 stations, in 119 media markets, nationwide. A particular focus of the initiative has been to help the public become more familiar with the science behind how their local weather and its trends are related to the dynamics of the climate. Many communities nationwide are engaged in deliberations about how to understand, plan for, and adapt to the potential impacts of changes in their weather on important factors pertaining to their economy and well-being, such as natural resources, natural disasters, agriculture, industry, and health. The goal of this continuing project is to expand the quantity and nature of the coverage of such information into the news segments of local news media. By stimulating local reporting on climate impacts and their relationships to personal and community-wide decision-making, this project will potentially help millions of Americans better understand and respond to critical factors that are affecting their lives. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
The project involves five inter-related, complementary activities: (1) Knowledge building through formative research and process evaluation, specifically in-depth interviews and random sample surveys of journalists in each of the participating journalism professional societies; (2) Recruiting 400 news directors, producers, reporters and additional weathercasters into the Climate Matters network; (3) Providing climate reporting training and professional development to members of the network; (4) Producing and distributing Climate Matters reporting packages to all members of the network on a near-weekly basis; and (5) Evaluating the impacts of the climate reporting on public understanding of science.
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TEAM MEMBERS:
Edward MaibachSusan HassolBernadette PlackyRichard CraigTeresa Myers
In December 2008, the Monterey Bay Aquarium, in partnership with the New England Aquarium and the National Aquarium in Baltimore, hosted a summit of leaders from aquariums across North America and beyond. The intent was to empower aquarium professionals to elevate their collective focus on the relationship between climate change and the ocean, and to develop collaborative strategies for communicating climate change and inspiring solution-‐oriented actions among our institutions and audiences. The summit represented the birth of a community. The three‐day event succeeded in mobilizing 34
The Climate Interpretation Coalition is maturing beyond a set of discrete institutions to become a collective voice for communicating climate change and the ocean. As the three‐year funded NOAA program and the empowerment evaluation end, the question of how to build ongoing communities of support arises. The findings are based upon an interview‐based exploration of individuals who participated in the 2012 Baltimore summit and who represent a broad spectrum of engagement (highly engaged with creating the coalition through to limited engagement in a single summit). The interviews were nested
The Museum of Science in Boston is proposing to work with eight other science centers to investigate how science centers might collaborate to enhance the public understanding of research. The purpose of the planning effort is to identify and elaborate on promising approaches to increase the public understanding of the nature of scientific research, the process of technological innovation, and the interaction between science and technology and societal issues. Planning will be conducted in the context of three topics (tentative): global climate change, alternative energy sources, and genetically modified foods. Questions to be explored include: what it would take for each science center to offer exhibits and presentations on all three topics, how can the exhibits be kept current, what is the best mechanism for keeping science centers informed about current research, what would motivate visitors to return in order to follow a single line of research, how can visitors best continue their connection with the science centers after their visits, what will science centers change in the way they develop exhibits and programs in order to present current science and technology, what costs and logistical factors will need to be taken into consideration, will "one size fit all" or will different designs be needed for different science centers, and how might the exhibits and programs be designed to encourage the incorporation of local resources. The project will be coordinated with other media that are developing efforts to convey on-going science to the public. Evan Hadingham, Science Editor for NOVA at WGBH, will bring the perspective of television production; Rob Semper from the Exploratorium will represent the Internet; and Bruce Lowenstein, Editor of Public Understanding of Science, will represent print. The science centers participating in the planning effort include: Museum of Science, Boston New York Hall of Science Science Museum of Minnesota Arizona Science Center Tech Museum of Innovation California Science Center The Exploratorium Pacific Science Center American Museum of Natural History