This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
This paper discusses how museums can encourage chaperones to facilitate deeper experiences for students during field trips. The authors describe how the California Science Center's ThinkSCIENCE! Pathways field trip program addresses this issue. Pathways asks chaperones to become facilitators by using "chaperone sheets," sets of materials containing gallery-specific questions, activities, and points of interest to help chaperones engage students in discussion. This article cites findings from a rigorous formative evaluation of these chaperone sheets and the program in general.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Experience Learning Community plans to open a museum dedicated to science fiction in the summer of 2004. The Science Fiction Experience (SFX) will be an interactive, media-rich museum combining artifacts and information that immerse visitors in science fiction's alternative worlds. They are implementing a planning phase to assure that the museum's exhibits and programming content will illustrate the relationship between science and science fiction. Specific tasks during the planning phase include: 1. Conduct front-end research of the public's perceptions of science fiction vs. science fact. 2. Conduct formative testing of proof-of-concept materials for one of the museum's premiere exhibits, "Mars, Then and Now." 3. Convene leading science and museum educators, scientists, science communications researchers and science fiction practitioners to inform and shape the museum's exhibit concepts and approaches relevant to the public's understanding of science through science fiction. 4. Create and disseminate a document that will inform of the development of exhibits and programs. Advisors to the project include: Greg Bear, best-selling author of more than 30 science fiction books; Gregory Benford, Professor of Plasma Physics and Astrophysics at the University of California at Irvine; David Ellis, President Emeritus of the Museum of Science, Boston; Lawrence Krauss, Chair of the Department of Physics at Case Western Reserve University; and Donna Shirley, for manager of the Mars Exploration Program at Jet Propulsion Laboratory and currently Professor at the School of Aerospace and Mechanical Engineering at the University of Oklahoma.