This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
This article discusses findings from an evaluation conducted by researchers at the Liberty Science Center in planning for a new exhibition about skyscrapers. Members of the exhibition team examined if and how the public's perceptions of skyscrapers changed as a result of the World Trade Center collapse and the media attention towards skyscrapers. Evaluators compared the results of this study to data collected prior to 9/11 as part of the exhibit's front-end evaluation.
This report presents and analyzes the findings from a front-end evaluation of an exhibition being developed by the Tech Museum of Innovation about the potential of the Internet. Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and activities that will be displayed in an exhibition. It seeks common ground between visitors and the exhibit. Findings demonstrate people's understanding of various concepts integral to the exhibition and will inform the Tech during the exhibition development process.
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Randi Korn & Associates, Inc.Tech Museum of Innovation
The Outdoor Exploratorium Project is a five-year project, funded by the National Science Foundation (NSF0104478), that aims to encourage and support visitors in noticing the subtleties of the outdoor environment. The study described here is one in a set of evaluation studies conducted for this project. It is a first look at what and how visitors notice in the area immediately outside the Exploratorium at the Palace of Fine Arts. In particular, we look at visitors' experiences with a noticing toolkit, a set of simple tools we gave visitors to encourage them to explore the outdoors. The study 1)
With support from the National Science Foundation and Best Buy, Twin Cities Public Television has produced a science series for children. Entitled "DragonflyTV," the series presents real kids engaged in real science to promote the process of science inquiry in viewers. This formative evaluation gathered feedback from 5th and 6th graders in response to three 28 minute videos, presented one per week. The following were the general research goals: To evaluate change in student ability to design an experiment To measure change in interest in doing one's own science investigation To determine
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Barbara FlaggTwin Cities Public Television
The Exploratorium will conduct a controlled, two-year research project, titled "Finding Significance," to study how different exhibit presentation techniques affect visitors' abilities to make meaning -- or find significance -- and how such techniques impact learning. The techniques will be applied to a varied sample of five exhibits commonly found in science and children's museums. The exhibit design techniques include a) sharing scientist and exhibit developer stories, b) sharing visitor stories, and c) modeling inquiry. Although each technique shows promise at eliciting personal significance, they have yet to be rigorously tested and applied to the same set of exhibits to compare relative strengths and weaknesses. Five baseline exhibits, plus four variations of each, will be tested on groups of visitors, including adults, children and mixed groups of both.
The Exploratorium is testing new methods of using Internet-based programming to increase the public understanding of current scientific research. Exploratorium staff, working with a group of advisors, will assess the current status of projects that focus on conveying information about research. They then will develop and test a prototype website. The exploratory research will examine such questions as: What information about research is important and critical to convey to the public? How do you build a Web presence that can rapidly accommodate new findings? What is an appropriate oversight process to assure inclusion of appropriate research? What are sufficient update intervals? How does such a Web site build an audience? How can the Web effort be coordinated with other PUR projects? How can the Web site provide opportunities for public input and discussion? How do you develop buy-in and participation from researchers? Is the additional interpretation/annotation sufficient to give the public a deeper level of understanding? These planning and prototyping efforts will be coordinated with other simultaneous Public Understanding of Research planning projects.
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Science in Boston is conducting a workshop/symposium that will focus on the question of how best to address the issue of enhancing public understanding of major, on-going research efforts. The workshop will begin a critical discussion among researchers and some of the most prominent practitioners of informal public education in the areas of science, engineering and technology. The discussion will explore possible directions that might be taken in regard to disseminating information about research to the public and in increasing the public's understanding of the role and possible implications of this research. Issues to be examined include: The scope and aspects of research upon which to focus; The present obstacles to public understanding; The advantages and disadvantages of different approaches for disseminating information; Costs and time frames of different approaches; How to encourage and implement collaboration and networking among institutions that have the goal of increasing public understanding. The general goal of the workshop is twofold: to provide feedback that will inform the creation of new programs to address the issue of enhancing public understanding of research and to share ideas among institutions that have a common purpose.