This paper discusses the the value of interpretive inquiry in examining visitors' reactions to museum environments as well as evaluating visitor outcomes expected by those producing the environments. This paper provides an explanation of interpretive inquiry as well as examples of this methodology in action at the Gibson House Living History Museum, Ontario Science Centre, and the Art Gallery of Ontario.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl