This is an evaluation study of a new installation of interpretive signage and eight interactives in the Jungle Trails exhibition area of the Cincinnati Zoo and Botanical Garden. The summative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, four broad sub-questions were determined as indicators of success of the project: 1. Do families engage with the interactives? 2. Do families perceive a difference in the way they interact in Jungle Trails? 3. Does the ‘family approach’ to signage
This is an evaluation study of a new installation of seven interactives in the Jungle Trails exhibition area of the Cincinnati Zoo & Botanical Garden. The formative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, three broad sub-questions will guide the study: (1) With what interactives did family groups choose to engage and why did they choose to engage? (2) In what ways do participants engage with the interactives and why? (3) What might enhance the interpretations in ways that
Research shows that the main motivation of people who come to zoos is to have quality time with their families. At the Cincinnati Zoo, we have placed a strategic focus on becoming more visitor-focused, with a commitment to better understanding their needs in a free-choice learning environment. This includes tailoring interpretive exhibits to engage families, our primary audience. Made possible with funding from a Museums for America grant from the Institute of Museum and Library Services, we underwent a two-year process of research, development and design, and evaluation to re-interpret the award-winning Jungle Trails exhibit with a focus on active family engagement. In Jungle Trails, guests journey along a path that winds through nearly two acres of jungle-type landscape, featuring African and Asian primates, including Sumatran orangutans, gibbons, and bonobos. The exhibit appeals to visitors' emotions and motivations through an innate connection we all have with our closest animal relatives. As they learn how primates survive in the jungle, new interpretive signage and family interactives encourage guests to wonder what it would be like if their family lived in the forest. Interactives present group challenges that our non-human primate relatives face every day. Together with their troop, guests use sticks to push a stone through a maze, test their memories to find fruit in a matching game, bang out a troop rhythm on a buttress root, and compete to see who is best at tying shoes without using their thumbs. They also try out more physical skills such as swinging across bars like a gibbon and balancing like a lemur on a mini-ropes course. Colorful and playful signage introduces guests to the animals from the first-person perspective of the animal and includes questions to prompt discussion of how the animal's life compares to their own. Interactive iPad kiosks at the orangutan, gibbon and bonobo exhibits allow them to engage deeper. Guests may choose to watch videos on taking care of the animals, read about the individual animals' personalities, learn how they can help save the species or build a super primate of their own. By the time families reach the end of the trail, they have participated in activities together that have brought them closer to their primate relatives, human and non-human. Evaluation found that families engage with the interactives as intended. When asked how they would describe Jungle Trails to a friend, the word most commonly used by guests was "fun", followed by those that indicate it was "interactive" and "educational". Once overlooked and often missed by guests, Jungle Trails is now a destination exhibit as summed up by a regular Zoo guest who noted: "I got bored with Jungle Trails. Now looking forward to coming again!" Jungle Trails received an Excellence in Exhibition Special Distinction, Exemplary Model of Creating Experiences for Social Engagement, from the American Association of Museums in 2014.
Based on the number of visitors annually, zoos and aquariums are among the most popular venues for informal STEM learning in the United States and the United Kingdom. Most research into the impacts of informal STEM learning experiences at zoos and aquariums has focused on short-term changes in knowledge, attitudes and behaviors. This Science Learning+ project will identify the opportunities for and barriers to researching the long-term impacts of informal STEM learning experiences at zoos and aquariums. The project will address the following overarching research question: What are and how do we measure the long-term impacts of an informal STEM learning experience at a zoo and aquarium? While previous research has documented notable results, understanding the long-term impacts of zoo and aquarium learning experiences will provide a deeper and more nuanced understanding of the impact of these programs on STEM knowledge, skills and application. This study will use a participatory process to identify: (1) the range of potential long-term impacts of informal science learning experiences at zoos and aquariums; (2) particular activities that foster these impacts; and (3) opportunities for and barriers to measuring those impacts. First, an in-depth literature review will document previous research efforts to date within the zoo and aquarium community. Second, a series of consultative workshops (both in-person and online) will gather ideas and input from practitioners, researchers, and other stakeholders in zoo and aquarium education. The consultative workshops will focus on two questions in particular: (1) What are the different types and characteristics of informal science learning experiences that take place at zoos and aquariums? and (2) What are the long-term impacts zoos and aquariums are aiming to have on visitors in relation to knowledge, attitudes, skills and behaviors/actions? Finally, visitor surveys at zoos and aquariums in the US and UK will be conducted to gather input on what visitors believe are the long-term impacts of an informal STEM learning opportunity at a zoo or aquarium. The data gathered through all of these activities will inform the design of a five-year, mixed-methods study to investigate long-term impacts and associated indicators of an informal STEM learning experience at a zoo or aquarium. One of the aims of the five-year study will be to test instruments that could eventually be used by the global zoo and aquarium community to measure the long-term impacts of informal STEM learning programs. Designing tools to better understand the long-term impacts of informal STEM learning at zoos and aquariums will contribute to our ability to measure STEM learning outcomes. Additional benefits include improved science literacy and STEM skills amongst visitors over time and an understanding of how education programs contribute to wildlife conservation worldwide.
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TEAM MEMBERS:
Brian JohnsonStanford UniversityLancaster UniversitySarah ThomasNicole ArdoinMurray Saunders
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
This is a handout from the session "Design/Build or Design/Bid/Build…that is the question!" at the 2014 ASTC Conference held in Raleigh, NC. The handout includes notes from the session that outline risks, opportunities, and solutions regarding exhibit design.
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TEAM MEMBERS:
Bill BoothPenny JenningsGreg BelewTony ZodrowBarbara PuntSteve WiersemaTamara Schwarz
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
As popular visitor destinations, zoos play a vital role in enhancing understanding of animal biology, conservation, and biodiversity. But what do visitors already understand? This study examined visitors’ knowledge of animal biology and their understanding of how human activity may affect biodiversity. The findings led to a modification of a model that illustrates visitors’ levels of understanding of animal biology and the conservation of biodiversity.
This analysis of visitors’ experience of the "Congo Gorilla Forest" exhibition at the Wildlife Conservation Society’s Bronx Zoo was commissioned to investigate how this 15 year old exhibition is perceived by visitors, and if things have changed since an original summative evaluation in 1999-2000. Questions of particular interest were: 1. Have the characteristics of visitors seeing this exhibition changed? Has awareness or interest in environmental concepts changed? 2. Is the exhibition still appealing to visitors? 3. Are exhibit components such as the film and Conservation Choices Computers
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
Achiam presents a template for improving the exhibit design process to ensure that the visitor experience matches the designer’s intended learning outcomes. The template is based on praxeology—a model of human activity that, in the case of museum engagement, addresses the ways in which visitors know what to do with an exhibit and then come to understand the scientific phenomena the exhibit was designed to demonstrate.
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.