This report presents the findings from a front-end evaluation of 1, 2, 3 Ready? Set. Go!, conducted by Randi Korn & Associates (RK&A) for the Minnesota Children's Museum. 1, 2, 3 Ready? Set. Go! is a traveling exhibition that will visit both libraries and children's museums across the country. The exhibition is being developed by the Minnesota Children's Museum in collaboration with the American Library Association to engage children 2 through 7 years and their parents in exploring math through hands-on, book-based math activities.