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resource evaluation Media and Technology
The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
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TEAM MEMBERS: Arthur Johnson
resource evaluation Media and Technology
Knight-Williams collaborated with five aquaria to solicit the reactions of a random sample of their aquaria members to the PBS broadcast of the Shape of Life series. The collaborating aquaria were located in geographically diverse regions of the country and included: The Seattle Aquarium, Cabrillo Marine Aquarium, Dauphin Island Sea Lab, Shedd Aquarium, and New York Aquarium. The report focuses on questionnaire data provided by both the non-viewer respondents and by viewers of two or more episodes from the series.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Jon Hinisits
resource evaluation Exhibitions
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
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TEAM MEMBERS: Kirsten Ellenbogen Museum of Science and Industry
resource evaluation Media and Technology
In the Spring of 2003, Rockman et al conducted an evaluation that was designed to explore children's viewing behavior, outcomes of viewing, the impact of the program's structural features, viewers' content preferences, and factors that motivate greater participation by viewers. Nearly six hundred children and twenty-five adults in three major U.S. cities participated in this study. Evaluation activities included: Five sets of student surveys: one administered prior to viewing episodes of DragonflyTV, one following each of the three programs viewed as part of the evaluation, and one
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TEAM MEMBERS: Rockman, et. al. Twin Cities Public Television Jennifer Borland