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resource project Media and Technology
WNET is producing "The Human Spark," a multimedia project that includes a four-part television series (4 x 60 min) for national primetime broadcast on PBS, innovative outreach partnerships with museums, an extensive Web site and outreach activities, including a Spanish-language version and companion book. Hosted by Alan Alda, "The Human Spark" will explore the intriguing questions: What makes us human? Can the human spark be found in the differences between us and our closest genetic relative -- the great apes? Is there some place or process unique to the human brain where the human spark resides? And if we can identify it, could we transfer it to machines? The programs will explore these questions through presenting cutting-edge research in a number of scientific disciplines including evolution, genetics, cognitive neuroscience, behavioral science, anthropology, linguistics, AI, robotics and computing. The series will highlight opposing views within each field, and the interdisciplinary nature of science, including its intersection with the humanities. The series will develop a new innovative format, the "muse concept", which involves pairing the host with a different scientific expert throughout each program. The outreach plan is being developed with a consortium of four leading science museums, American Museum of Natural History in New York, Museum of Science in Boston, The Exploratorium in San Francisco, and the Fort Worth Museum of Science and History, paired with their respective local public television stations. An additional six museums and local broadcasters will be chosen through an RFP process to develop local initiatives around the series. Multimedia Research and Leflein Associates will conduct formative as well as summative evaluations of the series and web.
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TEAM MEMBERS: William Grant Jared Lipworth Graham Chedd Barbara Flagg
resource project Professional Development, Conferences, and Networks
The Fort Worth Museum of Science and History will partner with The Exploratorium and with three smaller science museums that have strong connections to rural and Spanish-speaking populations in Texas: Discovery Science Place, Loredo Children's Museum, and Science Spectrum to develop TexNET, a four-year project modeled on the Exploratorium Network for Exhibit-based Teaching (ExNET). TexNET builds on lessons learned from past exhibit outreach models and addresses the needs of small, rural partners for exhibits and capacity-building workshops. Each small museum partner will host a set of ten exhibits for one year. Exhibit topics are 1) motion, 2) weather and 3) sound. Workshops focus on inquiry learning techniques, science content, programming and workshop design, as well as the institutional needs of each partner. Based on feedback from formative evaluation, the project added three additional partners in its final year, the Children's Museum of Houston, the Austin Children's Museum, and the Don Herrington Discovery Center, and focused its remaining year on building institutional capacity around tinkering. Inverness Research Associates will conduct the project evaluation. They will examine the success of this project by looking at the effectiveness of the TexNET model, the success of the individual exhibit elements to engage rural communities, the effectiveness with which this project has enhanced the abilities of local rural communities to sustain their own educational improvements and the effectiveness of the training components in increasing the capabilities of the local museums to serve their rural audiences.
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TEAM MEMBERS: Charlie Walter Samuel Dean Joe Hastings Robert Lindsey
resource project Public Programs
Building Demand for Math Literacy is a comprehensive project designed to increase arithmetic and algebraic mathematical competency among underserved youth, as well as high school and college students trained as Math Literacy Workers. This project builds on the success of the nationally renowned Algebra Project that is designed to foster mathematics achievement among inner city youth. Math Literacy Workers will deliver after school activities to African-American and Hispanic youth in grades 3-6. In addition to offering weekly math literacy workshops, Math Literacy Workers will also develop and implement Community Events for Mathematics Literacy and activities for families in the following cities: Boston, MA; Chicago, IL; Jackson, MS; Miami, FL; Yuma, AZ; New Orleans, LA; San Francisco, CA and Newark, DE. The strategic impact will be demonstrated in the knowledge gained about the impact of diverse learning environments on mathematics literacy, effective strategies for family support of math learning, and the impact of culturally relevant software. Collaborators include the Algebra Project, the TIZ Media Foundation, and the Illinois Institute of Technology, as well as a host of community-based and educational partners. The project deliverables consist of a corps of trained Math Literacy Workers, workshops for youth, training materials and multimedia learning modules. It is anticipated this project will impact over 4,000 youth in grades 3-6, 700 high school and college students, and almost 4,000 family and community participants.
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TEAM MEMBERS: Omowale Moses Leroy Kennedy
resource project Media and Technology
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
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TEAM MEMBERS: Jim Metzner
resource project Exhibitions
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
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TEAM MEMBERS: Charles Kopczak
resource project Media and Technology
Sesame Workshop created a new planetarium show and outreach activities for children ages 5 and 6 and their families, teachers and other caregivers. The Adler Planetarium & Astronomy Museum, the Beijing Planetarium and the Liberty Science Center also collaborated on the "sharing the sky" themed show to help Chinese and American children identify differences and similarities in their respective associations to astronomy.
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TEAM MEMBERS: Rosemarie Truglio Joel Schneider
resource project Exhibitions
The Oregon Museum of Science and Industry (OMSI), in collaboration with the Small Museum Research Collaborative (SMRC), proposes to create four small bilingual exhibitions in English and Spanish for a national tour to small museums. The exhibitions will focus on current clinical research in nutrition and physical activity and its applications to personal and family wellness. We propose to build four, 700-square-foot traveling exhibitions: two identical exhibitions with a focus on nutrition, and two identical exhibitions with a focus on physical activity. OMSI's SMRC partners bring the experiences and resources of five geographically and thematically diverse small museums to this project. As the lead institution, OMSI brings over 19 years of experience in creating and touring national exhibitions and in collaborative projects with other museums. Front-end, formative, remedial, and summative evaluation will be conducted with family audiences at OMSI and SMRC sites. To extend the visitor experience, OMSI and SMRC will produce related educational materials and programs including a Web site, teachers' guides, small museum staff training, distance-learning programs, and interactive presentations. An SMRC distance-learning network will be created for program dissemination. The project will be developed with the support of local research scientists at the Oregon Health & Science University's (OHSU) General Clinical Research Center (GCRC) and other experts in nutrition and fitness research, health care, and education. The project's audience is family and K-5 school group visitors to small science and children's museums in rural and small urban communities nationwide. Latino families are also a priority audience for the project. Each of the four traveling exhibitions will tour to three venues a year for a minimum of eight years. We conservatively estimate that over two million people will visit the exhibitions during their national tours. This project presents a powerful opportunity to reach museum visitors in rural and underserved communities, to invite families to pursue healthy nutrition and physical activity together, and to present and interpret clinical research findings for diverse audiences.
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