In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
Concord Evaluation Group (CEG) conducted an evaluation of the Spyhounds pilot test in October-December 2011. The goal of the evaluation was to assess the online resources for appeal and interest, as well as to provide WGBH with data on how a full-scale year-long project could be structured. CEG recruited a national sample of 5-8 year old children to participate in the pilot test. We conducted a pre-test survey to measure science-related knowledge (kids only), attitudes and interest (parents and kids). We then invited families to use the online resources during the pilot test and surveyed the