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resource evaluation Media and Technology
Summary of Findings Summative Evaluation Cielo y Tierra Noticias del Mundo Robert L. Russell, Ph.D. Learning Experience Design October 2011 Learning Experience Design conducted summative evaluation of the project entitled: Cielo y Tierra Noticias del Mundo (Sky & Earth News of the World). A series of three evaluation sessions were conducted with radio listeners to look at the impacts of the programs on their interest in the topics presented, their understanding of the content presented, and their motivation to take further action. The first two studies used focus group sessions. The third and
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TEAM MEMBERS: Robert Russell EarthSky Communications, Inc. Malu Jimenez
resource evaluation Public Programs
The NISE Network Forums were created to provide an in-depth learning experience that would (1) enhance participants' understanding of nano and its potential impacts; (2) increase participants' confidence in participating in public discourse about nanotechnologies; and (3) build informal science educators' knowledge and ability to conduct this type of programming at their institution (NISE Network Public Forums Manual, 2007). In an effort to reach out to a more diverse audience, the NISE Network Forums Team translated into Spanish the existing NISE Net forum "Nanomedicine in Healthcare" to
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TEAM MEMBERS: Elizabeth Kollmann Jane Morgan Nanoscale Informal Science Education Network Roxana del Campo
resource evaluation Media and Technology
Research Questions: (1) To what extent do children's and parent's interest in math and science increase as a result of exposure to one or more of the project's components? (2) To what extent do children and parents want to engage further with Mateo y Cientina after initial exposure to the cartoon through one or more of the project's components? (3) To what extent do parents and children think they've learned new concepts about math and science as a result of completing a Mateo y Cientina activity? (4) To what extent do parents and children gain confidence in their understanding of math and
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TEAM MEMBERS: Sarah Mushlin University of California Colleen Kuusinen
resource evaluation Public Programs
Throughout the year, El Museo del Barrio hosts various cultural programs that are open to the public and often free. To explore the effectiveness of the Museum's cultural programs, Randi Korn & Associates, Inc. (RK&A) conducted case studies for three programs Day of the Dead, Three Kings Day, and Super Sabado - Carnival. RK&A conducted naturalistic observations of visitors to the three programs. Trained data collectors unobtrusively observed program attendees and took notes on select behaviors using observation guides specific to each program. RK&A interviewed program participants 18 years and
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TEAM MEMBERS: Randi Korn & Associates, Inc. El Museo del Barrio
resource evaluation Media and Technology
"Evolution in Action: Isolation and Speciation in the Lower Congo" is a 9-minute documentary about a team of researchers working to understand what is driving the rapid evolution and speciation of fishes in the Lower Congo River. The evaluation was designed to probe the following: 1) Connection and Interest in the science content 2) Connections between the scientific story and other topics of personal interest 3) Implications of the multilingual versions for disseminating science to the public and to science educators The participants included international education students who work in
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TEAM MEMBERS: Maritza Macdonald American Museum Natural History
resource evaluation Media and Technology
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional
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TEAM MEMBERS: Steven Yalowitz Self Reliance Foundation
resource evaluation Exhibitions
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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TEAM MEMBERS: Randi Korn & Associates, Inc. Natural History Museum of Los Angeles County
resource project Media and Technology
WNET is producing "The Human Spark," a multimedia project that includes a four-part television series (4 x 60 min) for national primetime broadcast on PBS, innovative outreach partnerships with museums, an extensive Web site and outreach activities, including a Spanish-language version and companion book. Hosted by Alan Alda, "The Human Spark" will explore the intriguing questions: What makes us human? Can the human spark be found in the differences between us and our closest genetic relative -- the great apes? Is there some place or process unique to the human brain where the human spark resides? And if we can identify it, could we transfer it to machines? The programs will explore these questions through presenting cutting-edge research in a number of scientific disciplines including evolution, genetics, cognitive neuroscience, behavioral science, anthropology, linguistics, AI, robotics and computing. The series will highlight opposing views within each field, and the interdisciplinary nature of science, including its intersection with the humanities. The series will develop a new innovative format, the "muse concept", which involves pairing the host with a different scientific expert throughout each program. The outreach plan is being developed with a consortium of four leading science museums, American Museum of Natural History in New York, Museum of Science in Boston, The Exploratorium in San Francisco, and the Fort Worth Museum of Science and History, paired with their respective local public television stations. An additional six museums and local broadcasters will be chosen through an RFP process to develop local initiatives around the series. Multimedia Research and Leflein Associates will conduct formative as well as summative evaluations of the series and web.
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TEAM MEMBERS: William Grant Jared Lipworth Graham Chedd Barbara Flagg
resource project Media and Technology
The goal of this project is to extend the impact of the nationally broadcast weekly radio program, Science Friday to a new, young audience through the various new cyber-space platforms and interactive tools such as Facebook, Twitter, and Second Life as well as new emerging social networking tools. The STEM content over the course of the two year project will include a wide variety of topics in all disciplines. The relationship between art and science will also be a focus. The NPR radio broadcasts currently reach 1.3 million listeners every week, and that audience is expected to increase. In addition to that audience, this project will target a new audience of adults under the age of 35 using various cyber platforms and new social networking tools such as Second Life, Facebook, YouTube and Twitter. Audiences will also be reached through remote broadcasts from science centers and art centers around the country. Over 30 science centers will use this project's web content on their own web sites, reaching their audiences as well. The web content will be translated into Spanish and widely disseminated to Hispanic audiences. Each Friday afternoon, Ira Flatow, the PI will produce and host the nationally broadcast Science Friday radio program interviewing scientists and engineers in a lively engaging format. In addition, the Science Friday digital media team will be producing and inviting others to create and post digital content and commentary on the Science Friday web site for further dissemination through Second Life, Facebook, as well as other emerging networking platforms. The evaluation will use a quasi-experimental design to study the appeal of both the radio broadcasts and the cyber-platforms with both older and younger audiences. Proposed audience impacts include increased STEM knowledge, interest, and behaviors. Partner organizations include the Self Reliance Foundation, the New York Hall of Science, LA Theatreworks, and Tribeca Film Festival.
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TEAM MEMBERS: Ira Flatow
resource research Exhibitions
In this article, Sean Duran, Director of Exhibits at the Miami Museum of Science, examines how the institution serves a multicultural audience and helps bridge cultural boundaries. As an example, Duran discusses how the "Amazon Voyage: Vicious Fishes and Other Riches" exhibit will serve this international audience.
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TEAM MEMBERS: Sean Duran
resource research Public Programs
This article describes the mission, approach and success of the New Jersey Academy of Aquatic Sciences' Community and Urban Science Enrichment Program (CAUSE). Through the CAUSE program, local high school students receive training in marine science and biology, and work as mentors for younger students and as educators. This article also points out that an enrichment program to increase visitorship from underrepresented youth is not enough; science centers must utilize Positive Youth Development (PYD) strategies to "lay the foundation" toward individual learning. Key findings from project
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resource research Exhibitions
In this article, Carlos Plaza, exhibit developer and bilingual communications specialist at the Miami Science Museum, summarizes the museum's general guidelines and strategies for writing and designing bilingual exhibitions. These guidelines address label hierarchy, personnel (translators and editors), interpretation vs. translation, regional variation, and layout and design.
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TEAM MEMBERS: Carlos Plaza