This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
PEEP and the Big Wide World, produced by WGBH, is an award-winning daily half-hour math and science television series for 3-5 year old children, complemented by an outreach campaign designed to encourage greater family involvement in children's math and science exploration. PEEP's three intended impacts are to: (1) empower families to feel more equipped, more confident, and more inclined to facilitate science and math exploration with their preschoolers; (2) engage preschoolers in science explorations that promote positive attitudes and inquiry skills; and (3) provide project partners with appropriate educational resources for both the English- and Spanish-speaking families they serve. The project's deliverables include: - Ten new animated PEEP stories in Spanish and English, which will introduce a new bilingual character to bring to life PEEP's science and math-based curriculum for Spanish speakers; - Ten new live-action segments in Spanish and English, which will show children, their siblings, parents, and grandparents actively engaging in "Anywhere Math and Science"; - Collaborations with the project's long-standing partners (National Head Start Association, National Education Association, and National Association of Child Care Resource and Referral Agencies) and with new groups that specialize in delivering science content and messaging directly to Latino families (Self-Reliance Foundation, National Latino Children's Institute, and Hispanic Communications Network).
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
This project will create the infrastructure to provide Hispanic media with an ongoing source of high-quality science news tailored to meet the needs and interests of Hispanics. The proposed Hispanic Science News Service website will be a downloadable internet resource site for Hispanic print, radio and internet editors, journalists and producers to access science stories, radio capsules and science information resources. This service would be promoted through partnerships with the National Association of Hispanic Publishers, the National Association of Hispanic Journalists, and The Hispanic Radio. Specific media deliverables will include: Exploracion, a weekly, Spanish-language newspaper column; La Ciencia en Breve: El Universo a tu Alcance (Science News Briefs); Exploracion, a daily science radio news capsule; and uploads of science content to the Univision.com website.
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
DATE:
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TEAM MEMBERS:
James PrattD. Janae' LandisDonald LynchMichael Trevisan
This planning grant award addresses the subject of cosmology using contemporary film technology. A screen play and film prototype will take viewers from the historical Big Bang phenomena to contemporary thinking on dark energy and matter. STEM disciplines incorporated within this project are mathematics, physics, biology, chemistry and geology, in addition to astronomy. An additional significant issue in this award will be the effort to form a network of dome and planetarium theaters. Such an organization could facilitate promotion and evaluation of this project and future projects. In the future, the network will be positioned to assess the differences in educational impact from large format flat screen, large format dome screen and planetarium dome presentations. Collaborations on this project include The Reuben H. Fleet Science Center, the Mathematics Science Research Institute, and advisors George Smoot and Saul Perlmutter of the Lawrence Berkeley Laboratory. Barbara Flagg is the project evaluator. Specific needs for the planning grant are to: 1. gather formative evaluation on audience parameters; 2. develop a short prototype film and a first draft of the screen play; 3. complete the advisory team; 4. translate the deliverables into Spanish language; 5. evaluate and bid the computer animation facilities; and 5. identify a network of dome and planetarium theaters for their evaluation.
This project reached the underserved Hispanic audience with 200 ninety-second Earth and Sky programs in Spanish for broadcast on commercial and public radio stations, and longer programs (8-15 min.) with interviews with Hispanic scientists, teachers and writers who serve as role models for Hispanic young people. Programs were on the cieloytierra.org web site ith Spanish language science blogs, daily sky charts and links to other relevant Spanish and scientific web sites. Project partners included The Society of Mexican American Engineers and Scientists and the Society for the Advancement of Chicanos and Native Americans in Science.
This Communicating Research to Public Audiences proposal is based on current NSF-funded research, AST 0607505, "Asteroid Satellites and Spins." Finding NEO (near-Earth Objects) proposes an 18-month-long project to develop on-line and museum traveling exhibit-module deliverables that provide users with both video vignettes of amateur astronomers engaged in NEO asteroid studies and at least three interactive game-like experiences on the science content and processes, specifically the analysis of "lightcurves," i.e., changes in light reflectivity off of spinning asteroids. The staff of the Space Science Institute will create these products in partnership with four small science museums around the country (2 in CO, NY, WI). The on-line material will be user-accessed via current astronomy web sites that already are popular, for example, www.spaceweathercenter.org. The videos and software will be made freely available for download. All materials will be both in English and Spanish.