This Connecting Researchers to Public Audiences project plans to create a multimedia website, Into the Rift, a virtual journey to Lake Tanganyika in East Africa, along with teaching resources and a dissemination campaign. The content will focus on the high freshwater diversity of the 2nd largest lake in the world; the diverse array of cichlid fish in the lake; and the effects of overharvesting and global warming on the lake's ecosystem. The project's intended learning outcomes are that viewers will have enhanced awareness and understanding of: 1) the ecosystem-scale processes that support life in lakes; 2) the importance of intact natural ecosystems for the well-being of human societies; 3) the techniques that scientists use to learn more about the ecosystem-scale movement of matter and energy; and 4) potential career paths in STEM fields. These learning outcomes correlate to the current and proposed science standards, which provide a structure for content development and outcomes assessment. The project will be designed by the collaboration of an ecologist (the PI Dr. Yvonne Vadeboncoeur), education specialist (co-PI Dr. Lisa Kenyon), communication specialist (co-PI Dr. Elliot Gaines) all from Wright State University, and a media lab (Habitat Seven), and informed by formative evaluation conducted by Edu, Inc. The website, hosted by a guide from East Africa along with the PI, will be presented in three languages (Spanish, French, and Swahili) in addition to English. Edu, Inc. will also conduct a summative evaluation of all the components of the project with respect to the four intended learning outcomes and their related concepts as well as analyze the outcomes of the dissemination strategies. This CRPA uses internet technologies to make abstract scientific concepts and a largely inaccessible research location available to a wide audience. The project intends to inform and engage the audience with an aggressive use of social media in addition to the website. Into the Rift will provide material for both the lay audience and classrooms, including access to authentic scientific data to compare the Lake Tanganyika data to environmental data collected from the U.S. Great Lakes. Additional collaborations with established organizations, including Crossing Boundaries, Conservation Bridge and Community Bridges, will expand the reach and impact of the project to diverse audiences. The multi-lingual approach extends the reach to potentially an even greater audience both within and outside the U.S.
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDeborah ByrdRachel TeelDivan WilliamsRoxana HernandezEric AndersonGabriel SimmonsSauleh Rahbari
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. The Lost Ladybug Project (LLP) is a Cornell University citizen science project that connects science to education by using ladybugs to teach non-scientists concepts of biodiversity, invasive species, and conservation.
This project is making enhancements to two existing websites, the Black Hole Encyclopedia and the Spanish version Enciclopedia de Agujeros Negros. The original websites were created by the PI under his NSF CAREER grant. The enhancements include 20 additional black holes in the Directory section, new listings in the Popular Culture section, profiles of six leading black hole researchers (including the PI), audio podcasts, a new section on the history of black hole research, and extensive graphics and animations. The evaluation of the website is expected to add to the informal science education community's knowledge of how the internet is being used to support science learning.
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
The Lost Ladybug Project (LLP) is a Cornell University citizen science project that connects science to education by using ladybugs to teach non-scientists concepts of biodiversity, invasive species, and conservation. The project has successfully engaged thousands of children (ages 5-11) in collecting field data on ladybugs and building a ladybug biology database that is useful to scientists. It has also reached 80,000 people over the Internet. The goal of the project is to promote lifelong appreciation of biodiversity and science, and provide scientists with data on the changing distribution and abundance of ladybug species across the country. The current project is broadening the Lost Ladybug Project's reach geographically, culturally, demographically, and contextually by creating new tools and materials for the website, and forging new connections with (1) youth groups, (2) science centers, community centers, botanical gardens, nature centers, and organic farms, (3) adults, (4) Native Americans, and (5) Spanish-speakers. The expanded project could potentially involve tens of thousands of new individuals in ladybug monitoring research. An evaluation study is measuring the impacts of the expansion on new participants' knowledge, skills, attitudes, interests, and behavior. The Lost Ladybug Project has been important in advancing scientific discovery and building scientific knowledge. Data collected by the project's volunteers have improved scientists' understanding of (1) ladybug species presence/absence, (2) shifts in ladybug species composition, (3) shifts in ladybug species ranges, and (4) change in ladybug body size and spot number. Evaluation data show that the project has a broad audience reach and is achieving its learning goals for adults and children. Broadening the project's reach will further increase the project's importance to ecology, conservation biology and biodiversity research, as well as education research.
LightPower is one of twelve permanent exhibits being developed for the new Orlando Science Center (OSC) in Orlando, Florida. A 4,000 square foot exhibit, LightPower places lasers in their broad scientific context by focusing on light, the electromagnetic spectrum, and on lasers and their applications. Because of the large number of laser-optics research facilities and corporations in the Central Florida region, the exhibit also includes The Optics Workbench, a career-themed activity center which emphasizes careers in optics and in scientific and technical fields that utilize lasers. LightPower is being developed by a partnership that includes the Orlando Science Center, the Orange County Public Schools, and the Center for Research and Education in Electro-Optics and Lasers at the University of Central Florida. The partnership will develop, prototype, and evaluate interactive exhibit components and associated text and labels in English and Spanish; and will develop, evaluate, and distribute hands-on career-related activities in English and Spanish for students and teachers. The goal of the LightPower exhibit is to contribute to the educational infrastructure of the Central Florida region by: - Developing an interactive exhibit that facilitates learning by a diverse public, including African Americans and Latinos, and successfully communicating with both English and Spanish-speaking audiences. - Supporting middle school, junior high, and high school science curricula, and producing and distributing printed materials that detail the relationship between exhibit components and specific curriculum performance standards. - Developing successful hands-on career-related activities for students and teachers in both English and Spanish.
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
The Miami Museum of Science, in collaboration with the Science Museum of Minnesota, will develop a 5000-sq. ft. interactive, bilingual traveling exhibition titled "Amazon Voyage: Vicious Fishes and Other Riches." The exhibition will immerse visitors in the Amazon's rich diversity through direct contact with some of its most (ill-deservedly) notorious denizens. Spotlighting the rarely seen research conducted by renowned North- and South American scientists, "Amazon Voyage" will present visitors with the scientists' ongoing work. Visitors will discover that economy and ecology of the Amazon are intertwined, and explore their own connection to this region through the global trade in ornamental fish, arriving at a heightened appreciation of how personal choices can influence environmental outcomes.
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell