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resource project Public Programs
Chemistry is an important and widely relevant field of science. However, when compared with other STEM content areas, chemistry is under-represented in U.S. science museums and other informal educational environments. This project will build, and build knowledge about, innovative approaches to delivering informal science learning activities in chemistry. The project will not only increase public interest and understanding of chemistry but also increase public perception of chemistry's relevance and increase the public's self-efficacy with respect to chemistry. This project outcomes will include a guide for practitioners along with activity materials that will be packaged into a kit, distributed, and replicated for use by informal science educators, chemists, and chemistry students at 250 sites across the U.S. The project team will reach out to organizations that serve diverse audiences and diverse geographic locations, including organizations in rural and inner-city areas. The kits will provide guidance on engaging girls, people with various abilities, Spanish speakers, and other diverse audiences, and include materials in Spanish. Written guides, training videos, and training slides will be included to support training in science communication in general, as well as chemistry in particular. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.

This project will take an innovative approach to develop informal educational activities and materials about chemistry. Rather than starting with content goals, the project will start with a theoretical framework drawn from research about affecting attitudes about science related to interest, relevance, and self-efficacy. A design-based research approach (DBR) will be used to apply that framework to the development of hands-on educational activities about chemistry, while also testing and modifying the framework itself. (DBR blends empirical educational research with the theory-driven design of learning environments.) Existing or new educational activities that appear to embody key characteristics defined in the framework will be tested with public audiences for their impact on visitors. Researchers and educators will determine how different characteristics of the educational activities defined in the framework affect the outcomes. The activities will be modified and tested iteratively until the investigators achieve close alignment between framework and impacts.. The project team will continue the design-based research approach both to examine groups of activities in which synergies can have impacts beyond single interactions as well as to examine varied ways of training facilitators who can also significantly affect outcomes. In this way, the project will generate knowledge about how kits of hands-on informal learning activities can stimulate attitudes of interest, relevance, and self-efficacy with respect to the neglected field of chemistry. The project teams will broadly disseminate project outcomes within the educational research, science and informal Science, Technology, Engineering and Mathematics (STEM) education communities. While this project will focus on chemistry, the strategies it will develop and test through a design-based research process will provide valuable insight into effective approaches for informal STEM education more broadly.
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resource research Public Programs
Deals with the success of the Rural Girls in Science Program at the University of Washington in Seattle, Washington State, which uses science to address local issues through long-term research projects. Source of funding for the program; Components of the research projects; Factors which contributed to the success of the program.
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TEAM MEMBERS: Angela Ginorio Janice Fournier Katie Frevert
resource project Media and Technology
The WGBH Educational Foundation together with the Association of Computing Machinery (ACM) and dozens of partners, proposes a major new initiative to reshape the image of computing among college-bound high school students, with a special focus on Latina girls and African-American boys. Image is seen as an important factor in the lack of interest in computing majors among high school and college students, who often see computer scientists as geeks and nerds with boring jobs and equally boring lives. Latina girls and African-American boys--among the most underrepresented groups in computing--represent particularly important and challenging audiences. The New Image for Computing project will research and design a "communications make-over"--a new set of messages that will accurately and positively portray the field and will be widely tested for their emotional appeal to and intellectual connection with the targeted audiences. Experienced marketing professionals will help create the messaging campaign using proven marketing and communications strategies. WGBH, a leading producer of programming for public television and non-broadcast educational media, is uniquely positioned to lead this initiative, as they have a current, similar project called Engineer Your Life that aims to encourage academically prepared high school girls to consider engineering as an attractive option for both post-secondary education and as a career choice.
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TEAM MEMBERS: Julie Benyo John White