There exists a distinct disconnect between scientists’ perception of nature and people’s worldview. This ‘disconnect’ though has dialectical relationship with science communication processes which, causes impediments in the propagation of scientific ideas. Those ideas, which are placed at large cultural distance, do not easily become a part of cognitive structure of a common citizen or peoples thought complex. Low level of public understanding of bio-energy technologies is one such sphere of understanding. The present study is based on assumption that public debate on bio-energy is part of the