In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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Harris ShettelVisitor Studies Association
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
Observations taken each year at the same place over a long period of time are valuable for showing phenological trends. The Konza Environmental Education Program (KEEP) began recording phenological events at Konza Prairie several years ago, and those observations are posted on the KEEP website. “What’s Blooming?” lists the procession of native plant species in bloom, and “Who’s Here?” lists the first sightings of the most common birds, mammals, reptiles, amphibians and insects that migrate, hibernate or otherwise appear on the landscape after an absence. A phenology database is available for each of the animal groups and also for plants that are commonly found on Konza Prairie in Kansas. These lists are not exhaustive but represent those plants and animals easily observed or abundant. The data added by volunteers and students becomes part of a long-term data set to show trends and relationships among plants or animals across Kansas. Phenology of the tallgrass prairie is observed by volunteers annually for the last eight yeas for the plant community and for the last five years for animals.
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Konza Prairie Biological StationValerie Wright