This summative evaluation study examines visitors' experiences of the "Plastics Unwrapped" exhibit at the Burke Museum of Natural History, Seattle, WA. The exhibit explores the complicated legacy of plastic, and the ways in which it has improved life, but not without serious impact on people and the environment. Within a framework of four evaluation questions, this study used multiple methods to assess what visitors do and where they spend their time in the exhibit, what knowledge they take away, and whether the exhibit impacts visitors' attitude toward plastic and their perception of the
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
Living Laboratory® (developed at the Museum of Science, Boston in 2005) is a new model for partnerships between museums and cognitive scientists, bringing cognitive scientists to museums, where they conduct active research studies with museum visitors as their subjects. In 2011, the Museum of Science began scaling up Living Laboratory to create a National Living Lab network. In Year 1, the program expanded to three new Hub sites: Madison Children’s Museum, Maryland Science Center, and Oregon Museum of Science and Industry. This report summarizes all formative evaluation from Year 1 of the
In October 2007, The Franklin Institute Science Museum (FI) in partnership with the Free Library of Philadelphia was awarded a 5-year National Science Foundation grant to build a model museum/library partnership. This partnership project, called LEAP into Science, integrates science content and inquiry into an existing afterschool program at the Library, called LEAP. More specifically, LEAP into Science has three overarching goals: 1) To increase the capacity of influential adults for science teaching and learning; 2) To increase the capacity of libraries for science teaching and learning; 3)
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TEAM MEMBERS:
Jessica LukeFranklin InstituteJeanine E. AnceletClaudia Figueiredo
This evaluation examines visitor engagement at the “Science On a Sphere” (SOS) exhibit at Pacific Science Center, Seattle, WA. Evaluators varied characteristics of the data presentation—such as topic presented, presence of a question prompt, and image rotation—and measured the resulting visitor engagement for each of the different treatments. Furthermore, the evaluation examined visitors’ interest in the SOS exhibit, as well as the extent to which visitors connect the exhibit to surrounding exhibits. This study examines different treatments to the SOS exhibit to determine the presentation
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University of Washington | Pacific Science CenterDylan HighDanielle AcheampongEllie KleinwortTravis Windleharth