Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
In this paper, we introduce the Exploratory Behavior Scale (EBS), a quantitative measure of young children's interactivity. More specifically, the EBS is developed from the psychological literature on exploration and play and measures the extent to which preschoolers explore their physical environment. A practical application of the EBS in a science museum is given. The described study was directed at optimizing parent guidance to improve preschoolers' exploration of exhibits in science center NEMO. In Experiment 1, we investigated which adult coaching style resulted in the highest level of
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them.
For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
This paper provides an overview of specifications and standards for metadata relating to learning materials. It is structured to present first the currently established metadata schemas in use today (specifically the IEEE LOM and Dublin Core metadata), then to examine current developments and activities before looking at what might be the future challenges. The examination of current developments and activities highlights the increasingly recognized importance of metadata schema that describe what have in the past been thought of as secondary aspects of learning materials (for example who uses
As part of its continuing effort to maximize efficiency by assessing the effectiveness of its efforts, NASA’s Office of Education contracted with Abt Associates in July 2009 to evaluate the Informal Education Program. The goals of the evaluation are twofold: (1) to gain insight into its investment in informal education; and (2) to clarify existing distinctions between its informal education and outreach efforts. The evaluation findings provide descriptive information about all the projects in the NASA’s education portfolio affiliated with Outcome 3 (Informal Education) and selected Outcome 2
Public communication on health issues on the Internet is not only a matter of popularization of medical information. It deeply deals with narration, conversation and dialogue, which are typical values in the Web 2.0. This interview will emphasize that blogs, forums, wiki are new ways in which population has been reconstructing and integrating medical knowledge. These ways are re-defining medical knowledge by means of unhinging the standard medical communication practices, based on a linear diffusion of knowledge form experts to laypeople.
Media and communications technologies play a significant role in disaster management procedures in regards to the mobilization of resources in emergency situations. While the dissemination of warning messages relayed via broadcast technologies have had some positive outcomes in terms of reducing casualties in emergency situations in Bangladesh, there remain some specific problems in regards to the manner in which these messages are distributed within this developing nation. These problems are addressed within this paper. Examining the existing cyclonic warning dissemination system and the
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TEAM MEMBERS:
Sony Jalarajan RajMohammad Sahid UllahRawshon Akhter
Science journalism usually focuses on achievements presented in scientific papers previously published in specialized journals. In this paper we argue that the Actor-Network Theory (ANT) can help to widen this approach and reduce the dependency on scientific papers, by valuing not only scientists, but also other actors, theirs motivations, interests and conflicts. ANT could also help to reduce the distance between scientists and the audience by exposing uncertainties about the production of science.
Assuming that scientific development and artistic research are genetically similar, this article shows the common need of knowledge of art and science, their dialectical and multidirectional relations and the unstable boundaries between them. The fractal art has assimilated the cognitive and perceptive changes in the realm of non-euclidean geometries and has become a precise instrument of "epistemological observation". Artistic practices materialize and communicate the laws of science, while scientific revolutions are in actual facts metaphorical revolutions.
In this paper we analyze the coverage of the pandemic influenza caused by the A (H1N1) virus by the main Brazilian TV news. Jornal Nacional (JN) – which can be roughly translated with National News – reaches an average of 25 million people throughout the country daily. We have observed that the attention cycle given to the new flu by JN lasted approximately five months with significant space given to the disease. Most of the news highlighted the number of illness cases and the health measures to control the infection. Only a small amount of news dealt with issues related to research and
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TEAM MEMBERS:
Flavia Natércia da Silva MedeiroLuisa Massarani