CEG (formerly Veridian inSight, LLC) performed a formative study, including six focus groups, in October 2009 on behalf of WGBH. The focus groups took place in Boston, MA, Nashville, TN, and Phoenix, AZ. In each city, we conducted two focus groups. We divided the groups with respect to age (e.g., 6-7 year olds were recruited for one group in each city, 8-9 year olds were recruited for the second focus group in each city). A total of 41 children participated in the study. The goal of the formative study was to gather kids' feedback on the animated LOOP Six-Minute Sample. The focus group
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional