The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N =141) we find that one-sided satire offered by ‘The Onion’ ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by ‘The Weather Channel’ that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one
The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Currently in Spain, there is a political and social debate over the use and sale of homeopathic products, which is promoted mainly by the skeptical movement. For the first time, this issue has become significant in political discourse. This study analyzes the role that homeopathy-related stories are playing in that political debate. We analyzed the viewpoints of headlines between 2015 and 2017 in eight digital dailies (n = 1,683), which published over 30 stories on homeopathy during the three-year study period. The results indicated that the stance on therapy's lack of scientific evidence
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TEAM MEMBERS:
Lorena Cano-OrónIsabel Mendoza-PoudereuxCarolina Moreno-Castro
This study uses the online discourse surrounding an Austrian publicly-funded study about “Islamic kindergartens” as a case study to approach communication about the social sciences in the online public sphere. Results from a discourse analysis of 937 user comments in online forums of two Austrian daily newspapers show that the social sciences are often referred to as a “special case”. While some use this argument to neglect its societal relevance, others use it to highlight its role as societal problem solver. Moreover, users discuss characteristics of “true” social scientists and scrutinise
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TEAM MEMBERS:
Brigitte HuberIrmgard WetzsteinIngrid Aichberger
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling
In this study, we suggest to amending the cognitive mediation model of learning from the news to explain the impact of news coverage on climate change on the recipients' acquisition of knowledge about the consequences of climate change. To test our theoretical assumptions, we combine a content analysis of 29 news media channels with a two-wave panel survey before and after the release of the 5th IPCC report. Results show that the amount of information on the consequences of climate change used in print media and prior knowledge are the strongest predictors of the knowledge in the second panel
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TEAM MEMBERS:
Corinna OschatzMarcus MaurerJörg Haßler
COVID-19 has put science in a tricky spot. The good news, as National Academy of Sciences President Marcia McNutt explains, is that scientific expertise is back in high demand: “When the chips are down and everything is on the line and you can be the next person in the hospital bed, it’s the experts that you want to listen to.” But there’s a serious potential downside for science in having the public’s ear: today’s high-profile expert assertions can be disproven by tomorrow’s events. For example, if public health interventions such as social distancing are effective, COVID-19-related deaths in
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TEAM MEMBERS:
Dietram ScheufeleNicole KrauseIsabelle FreilingDominique Brossard
The purpose of this study is to develop an instrument to assess civic scientific literacy measurement (SLiM), based on media coverage. A total of 50 multiple-choice items were developed based on the most common scientific terms appearing in media within Taiwan. These questions covered the subjects of biology (45.26%, 22 items), earth science (37.90%, 19 items), physics (11.58%, 6 items) and chemistry (5.26%, 3 items). A total of 1034 students from three distinct groups (7th graders, 10th graders, and undergraduates) were invited to participate in this study. The reliability of this instrument
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TEAM MEMBERS:
Carl-Johan RundgrenShu-Nu Chang RundgrenYuen-Hsien TsengPei-Ling LinChun-Yen Chang
Online citizen science platforms increasingly provide types of infrastructural support previously only available to organisationally-based professional scientists. Other practices, such as creative arts, also exploit the freedom and accessibility afforded by the World Wide Web to shift the professional-amateur relationship. This paper compares communities from these two areas to show that disparate practices can learn from each other to better understand their users and their technology needs. Three major areas are discussed: mutual acknowledgement, infrastructural support, and platform
Genetic Modification (GM) has been a topic of public debates during the 1990s and 2000s. In this paper we explore the relative importance of two hypothesized explanations for these controversies: (i) people's general attitude toward science and technology and (ii) their trust in governance, in GM actors, and in GM regulations, in explaining the Dutch public's Attitude toward GM applications, and in addition to that, the public's GM Information seeking behaviour. This will be conducted through the application of representative survey methodology. The results indicate that Attitudes toward GM
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TEAM MEMBERS:
Lucien HanssenAnne DijkstraSusanne SleenhoffLynn FrewerJan Gutterling
Environmental Pedagogies and Practice is divided into four sections: changing environmental pedagogies, teaching practices, examples of transformative approaches and a toolkit of lesson plans. While the book focuses on environmental communication, the chapters offer insights that are also relevant in a range of science communication contexts.