When it comes to complex topics in the field of health and risk communication, experts are of high importance for the credibility of a news media report. This paper examines the use of experts and their roles in the news media coverage of multi-resistant pathogens by means of a quantitative content analysis of German print and online news. A cluster analysis of the expert statements identifies three different statement frames describing different expert roles. The results show manifest patterns of selected expert sources, which points to professionalized mechanisms of selecting expert sources
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TEAM MEMBERS:
Matthias WagnerGwendolin GurrMiriam Siemon
Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking
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TEAM MEMBERS:
Michelle RiedlingerJenni MetcalfeAyelet Baram-TsabariMarta EntradasMarina JoubertLuisa Massarani
Research shows that news consumption plays a positive role in youths' environmental engagement. This article examines if this also holds true for sceptics by comparing Swedish climate change sceptics with non-sceptical youngsters in their early and late adolescence. We conceptualise news consumption as foci of public connection and orientation rather than a source of environmental information. The results show that in their early teens, heavy news consumers among both sceptics and non-sceptics are indeed more engaged with environmental issues than their less news-oriented peers. However, in
The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N =141) we find that one-sided satire offered by ‘The Onion’ ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by ‘The Weather Channel’ that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one
The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with
Currently in Spain, there is a political and social debate over the use and sale of homeopathic products, which is promoted mainly by the skeptical movement. For the first time, this issue has become significant in political discourse. This study analyzes the role that homeopathy-related stories are playing in that political debate. We analyzed the viewpoints of headlines between 2015 and 2017 in eight digital dailies (n = 1,683), which published over 30 stories on homeopathy during the three-year study period. The results indicated that the stance on therapy's lack of scientific evidence
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TEAM MEMBERS:
Lorena Cano-OrónIsabel Mendoza-PoudereuxCarolina Moreno-Castro
This study uses the online discourse surrounding an Austrian publicly-funded study about “Islamic kindergartens” as a case study to approach communication about the social sciences in the online public sphere. Results from a discourse analysis of 937 user comments in online forums of two Austrian daily newspapers show that the social sciences are often referred to as a “special case”. While some use this argument to neglect its societal relevance, others use it to highlight its role as societal problem solver. Moreover, users discuss characteristics of “true” social scientists and scrutinise
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TEAM MEMBERS:
Brigitte HuberIrmgard WetzsteinIngrid Aichberger
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling
Online citizen science platforms increasingly provide types of infrastructural support previously only available to organisationally-based professional scientists. Other practices, such as creative arts, also exploit the freedom and accessibility afforded by the World Wide Web to shift the professional-amateur relationship. This paper compares communities from these two areas to show that disparate practices can learn from each other to better understand their users and their technology needs. Three major areas are discussed: mutual acknowledgement, infrastructural support, and platform
The New York Hall of Science (NYSCI) will develop, test, market, and disseminate an interactive graphic novel iBook that will use the interests of young people (ages 10–14) in animals and comics to engage them in learning about health and clinical research. Provisionally called “Transmission: Astonishing Tales of Human-Animal Diseases,” the project represents a new approach to engaging young people in biomedical science learning.
Graphic novels are one of the fastest growing categories in publishing and bookselling, and today, they are significantly more sophisticated than the comics that came before them. They are also enormously popular among young people. The proposed graphic novel iBook will focus on the diseases that humans and animals share and pass between them (sometimes to devastating consequences), from Ebola, bird flu, and West Nile disease to influenza, measles, and pneumonia. Moreover, like many other contemporary graphic novels, it will address a pressing issue of the day—amely, the growth of zoonotic and anthropozoonotic diseases.
The iBook will be developed in a digital, interactive format (a growing trend within the genre) and, like many graphic novel titles, will take a mystery and forensic crime approach to exploring its content. Ultimately, Transmission will become a national model for conveying biomedical understanding through the use of up-to-the-minute interactive iBook technologies and an engaging graphic novel format.
The lack of diversity in the clinician-scientist workforce is a “very serious concern to the NIH” and to health care professions. Current efforts to broaden participation in STEM fields typically target high school and college-age students. Yet, history and national trends suggest that these efforts alone will not result in rapid or significant change because racial and ethnic disparities are already evident by this time. Children are forming career preferences as early as elementary school, a time when they have little exposure to science and STEM career options. The overall vision of this team is to meet the nation’s workforce goal of developing a diverse, clinician-scientist workforce while meeting the nation’s STEM goals. As a step toward this vision, the goal of This Is How We “Role” is to inspire elementary school students towards careers as clinician-scientists by increasing the number of K-4 students with authentic STEM experiences.
This goal will be attained through two specific aims. The focus of Aim 1 is to distribute and evaluate a K-4 afterschool program across the diverse geographic regions of the US, to support the development of a robust and diverse clinician-scientist workforce. Aim 2 is focused on developing the community resources (afterschool program curriculum, informational books and online certificate program) for promoting health science literacy and encouraging careers in biomedical and clinical research for K-4 students from underserved and underrepresented communities. Combined, these aims will enhance opportunities for young children from underserved communities to have authentic STEM experiences by providing culturally responsive, afterschool educational programs which will be delivered by university student and clinician-scientist role models who are diverse in gender, race, and ethnicity.
Books and an online certificate program about health issues impacting people and their animals (i.e. diabetes, tooth decay) will be developed and distributed to children unable to attend afterschool programs. Further, by engaging veterinary programs and students from across the US, along with practicing veterinarians, this program will examine whether the approaches and curriculum developed are effective across the diverse communities and geographic regions that span the country. Elementary school teachers will serve as consultants to ensure that educational materials are consistent with Next Generation Science Standards, and will assist in training university students and clinician-scientists to better communicate the societal impact of their work to the public.
The program will continue to use the successful model of engaging elementary school students in STEM activities by using examples of health conditions that impact both people and their animals. Ultimately, this project will educate, improve the health of, and attract a diverse pool of elementary school students, particularly those from underserved communities, to careers as clinician-scientists.