Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
The New Mexico Museum of Natural History is developing a large format film on the Pantanal in Brazil, the world's largest wetland. The film will focus on the Hyacinth Macaw, an indicator species whose health reflects the health of the entire ecosystem, and will explore the relationship between the climate, geology, hydrology and ecology of the region. It also will examine three threats to the region: a large scale river channeling project which would drain 50% of the marsh, gold mining activities that dump millions of tons of sediment into streams, and large-scale corporate farming which pollutes the region with pesticide and fertilizer run-off. Science content for the series will be under the direction of Dr. Richard Smartt, former Director of the New Mexico Museum of Natural History and Science. The series will be co-produced by Timothy Aydelott, from the museum, and Constance Bennecke, an independent producer in Brazil. Barrie Howells will be executive producer and Rodney Taylor will be director of photography. Both Mr. Howells and Mr. Taylor have extensive large format film experience. Ralph Adler of RMC Research will conduct audience research during the planning phase The major activities during the planning stage include: Conducting audience research to determine the familiarity of the public with the ecosystem and with the concepts to be presented in the film. In addition to topic testing, the research will assess the audience's current knowledge or misconceptions about wetland ecosystems and the Pantanal; Convening the project advisors to develop the science content, finalize content goals, and to suggest ideas and strategies for presenting the science; Attending a regional planning conference in the Pantanal to establish working relationships with scientists in the field; Developing a script treatment for the film.
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS:
MaryBeth HughesEdward AtkinsIan SaundersFrederick SchneiderBarbara Flagg
WGBH is producing a two-hour NOVA special that will examine the scientific undertaking to decipher all three billion letters of the human genetic code. The program will take viewers inside the labs where this effort is going on and will examine the difficult decisions that are arising from our growing understanding of the human genome. The central narrative thread in "The Human Blueprint" is the extraordinary race now going on between two teams striving to be the first to read, or "sequence," the human genome. On one side is the official Human Genome Project, funded by the federal government and coordinated by the National Human Genome Research Institute; on the other side is private industry, in the form of a well-financed company run by a biologist with a long track record of finding quicker, cheaper ways to plumb the secrets of the genetic code. To support the extended use of the series, "The Human Blueprint" will be featured in the NOVA teachers guide and will be the subject of an enhanced Web sit at NOVA Online. The Executive Producer for the programs will be Paula Apsell, Executive Producer for NOVA, and the series will be produced by Elizabeth Arledge who has produced science programming for WGBH, WNET and CBS News. Dr. Joseph Levine will serve as science consultant to "The Human Blueprint" and will work with the producer to plan program research, suggest sequence possibilities, review program treatments and critique the film at early stages. Dr. Levine has a Ph.D. in Biology from Harvard University and served as the science editor for the WGBH series "The Secret of Life." Advisors to the series include: W. French Anderson, Professor of Biochemistry and Pediatrics and the Director of Gene Therapy Laboratories at the University of Southern California School of Medicine; David Baltimore, President of the California Institute of Technology and Chairman of the NIH AIDS Vaccine Research Committee; Paul Berg, Director of the Beckman Center for Molecular and Genetic Research at Stanford University; Robin Blatt, Founder of the Genetic Resource at the Massachusetts Health Research Institute; David Blumenthal, Director of the Institute for Health Policy and Professor of Medicine and Health Care Policy at Harvard Medical School and Massachusetts General Hospital Robert Cook-Deegan, Director of the National Cancer Policy Board, Institute of Medicine and the Commission on Life Sciences of the National Academy of Sciences; Ronald G. Crystal, Director of the Gene Therapy Core facility at Cornell University Medical College; Georgia M. Dunston, Professor of Microbiology and Acting Director of the National Human Genome Center at Howard University; Philip R. Reilly, Executive Director of the Shriver Center for Mental Retardation; Lydia Villa-Komaroff, Vice President of Research and Professor of Neurology at Northwestern University.
The Massachusetts General Hospital is developing a large format film that will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of consciousness. For the past two decades, the field of cognitive neuroscience has begun to explore and understand some of the most complex brain functions and, for the first time, research is pointing to answers to such questions as, "What makes intelligence possible?" and "What makes consciousness possible?" This film will examine the basic functions of the brain and explore some of the cutting-edge research that is reaching into the realms of intelligence and consciousness. The large format film will be supported by outreach components that will include an educator's guide, a family pamphlet, a poster and a website. Science content for the series will be developed by Anne Buckingham Young, Chief of the Department of Neurology at the Massachusetts General Hospital; Dennis Selkow, Co-Founder and Co-Director of the Center for Neurologic Diseases at Brigham and Women's Hospital and Professor of Neurology and Neuroscience at Harvard Medical School; and Gary L. Gottlieb, Professor of Psychiatry at Harvard Medical School. They will work closely with advisors with expertise in cognitive neuroscience, psychology, psychiatry, philosophy and biology. The project will be under the direction of JoAnna Baldwin-Mallory, Director of the Office of New Ventures at Partners HealthCare System. The film will be directed and produced by Peter Georgi who is currently producing and directing the NSF supported large format film, The Human Body, with the BBC. Front-end and formative evaluation will be conducted by Ralph Adler of RMC Research. As they have developed the conceptualization and preliminary plans for the film, the staff has identified several issues that would benefit from further, more in-depth planning. These activities that would be conducted during the planning stage include: Convening the scientific advisors and production staff to develop the science content further and to design an approach for presenting substantive content that is appropriate for the large format film medium; Conducting front-end evaluation of popular understandings of and interest in brain science; Carrying out formative testing of preliminary script ideas; Investigating the potential for supplementing the already planned outreach materials with additional components such as a guide specifically designed for classroom teachers, an activity guide for students, a CD-ROM and short radio spots that present stories from the front lines of brain research; Developing a film script, print and web components; Establishing partnerships in research and academic communities and with science centers and natural history museums.
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
Lichtenstein Creative Media is producing a national public radio series that examines recent advances at the frontiers of brain research and explores the scientific, behavioral, medical and social/ethical implications of those advances. "The Infinite Mind" is a weekly, one-hour program hosted by Dr. Frederick K. Goodwin, former director of the National Institute of Mental Health and head of the Alcohol, Drug Abuse and Mental Health Administration. He is an internationally recognized authority on the brain and behavior. While each program will focus on one specific topic (e.g., "How Children Learn"), the series covers a full spectrum of issues involving the human brain. The format for the programs includes documentary segments, interviews and discussions with research scientists, listener call-ins, guest essays and special reports.
Reading Rainbow is a long running, highly acclaimed children's television series designed to engage children in reading. Over the years, the series has incorporated both a science strand and a mathematics strand. Nebraskans for Public Television is now producing two additional math-focused programs and one integrated math/science program. These programs will further integrate math-oriented books into the series, will heighten the visibility of quality children's math-oriented books, and will model how children can understand and enjoy mathematics and science in the world around them. Outreach will be coordinated with libraries and museums nationwide. The project also will expand the "Math for Families Workshops," which were previously developed, from 50 public broadcasting stations to 100 stations. The workshops also will be integrated into the PBS "Ready To Learn" endeavor.
The Educational Broadcasting Corporation (WNET in New York) is developing and producing a new public television project exploring cutting-edge technology. The project consists of an eight-part hourly broadcast component; six 60-second "mini-programs;" a World Wide Web component; and extensive educational outreach targeted to adults aged 25-39 and older. The topics for the eight programs in season one are: Replacements - prosthetic devices and biologically electronic artificial body parts In Search of Eve - the race to decode the human genome Light of the 21st Century - Fiber Optics Nanotechnology - molecular manipulation of materials Technospy - technologies used to gain information Sports Technology - the pursuit of better equipment and training regimes Artificial Intelligence - efforts to create computers the mimic human intelligence Appropriate Technologies - technologies that use local, inexpensive material Beth Hoppe, WNET's Director of Science Programs will serve as Executive Producer for the series. Each of the programs would be produced by an independent producer selected by WNET. Content advisors include: Angela Christiano, Departments of Dermatology, Genetics and Development, Columbia University; Sheila Sen Jasanoff, Harvard University JFK School of Government; Horace Freeland Judson, Center for History of Recent Science, George Washington University; Michio Kaku, theoretical physicist, CUNY and host, Explorations radio series; Wilfred Pinfold, Microprocessor Research Labs, Intel Corp.; and Barbara Wilson, chief technologist, NASA's Jet Propulsion Laboratory
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TEAM MEMBERS:
Beth HoppeTamara RobinsonWilliam GrantBarbara Flagg
Jim Metzner Productions is developing a means to broaden and deepen the reach and impact of the "Pulse of the Planet," the short-format science and nature radio series that is currently carried on approximately 300 stations. The plans are to develop and broadcast a Spanish-language version of the series and to continue production and increase the carriage of the short-format programs. In addition to broadcast radio, the series also will be available in RealAudio on the National Geographic Web site, and the project has its own Web site.
The Reuben H. Fleet Space Center is developing "The Search for Infinity," a large-format film on mathematics and nature. The current concept, based on a film idea developed in collaboration with Sir Arthur C. Clarke, is to center the film on an intelligent computer running an unmanned space probe. By following the actions of the computer, audiences will learn about mathematical fractals and the relationships between fractals and the natural world. A key effect planned for the film will be a prolonged zoom into the endless details of the celebrated Mandelbrot Set fractal. Jeffrey Kirsch, Director of the Reuben H. Fleet Space Center, will be PI and Executive Producer for the film. The Co-Executive Producer will be Christina Schmidlin, Vice-President of XAOS, Inc, one of the world's leading computer graphics studios, and the Producer-Director will be Ronald Fricke. This production team will work with Sir Arthur Clarke to write the treatment for the film. Scientists working directly in the pre-production phase of the project include Ian Stewart, Professor of Mathematics at the University of Warwick, and Rudy Rucker of San Jose State University. Other advisors include: Benoit Mandelbrot, Yale University; Maxine Brown, University of Illinois at Chicago; Bernard Pailthorpe, San Diego Supercomputer Center; and David Brin, Science Fiction author and astrophysicist. During this planning phase the project will: (1) identify subjects that are best suited to illustrate the fractal geometry of nature in large format film; (2) conduct front-end evaluation to assess the potential educational benefits of such a film; (3) write a treatment and develop a storyboard for the film; conduct formative evaluation of the treatment; (4) produce a motion picture sequence to demonstrate the educational power of the large format film medium to convey complicated ideas related to computer processes; and (5) develop interactive web-based activity concepts to exploit the film's distribution in the museum-dominated large format film community.