To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows:
• reaction to the program overall with respect to
With support from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Can-yon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to viewers? To what extent did the film achieve its intended viewing goals? What did viewers perceive that they learned from the
With funding from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Canyon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to eighth grade viewers? To what extent did the film achieve its intended viewing goals? Did exposure to a web-based school activity
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
Years before encountering their first formal science lessons in elementary school, children may already be practicing scientific thinking on a weekly, if not daily, basis. In one recent survey, parents reported that their kindergartners engaged, on average, in more than 300 informal science education activities per year - watching science television shows, reading science-oriented books, and visiting museums and zoos (Korpan, Bisanz, Bisanz, Boehme, & Lynch, 1997). This strikes us as a lot, but it is likely to pale in comparison to what young children may experience five years from now
The current world research agenda is comprehensive. The results of many studies and experiments in which scientists are currently engaged will undoubtedly have profound impacts on the lives of citizens in developed and developing nations. Yet few people even know what research is being conducted, much less understand why it is being done and what the potential implications may be. This is a critical shortcoming of our public information system. Given the frenetic pace of science research in multi-disciplinary fields, it is increasingly vital that the public be made aware of new findings in a
College students (in Experiment 1) and 7th-grade students (in Experiment 2) learned how to design the roots, stem, and leaves of plants to survive in 8 different environments through a computer-based multimedia lesson. They learned by interacting with an animated pedagogical agent who spoke to them (Group PA) or received identical graphics and explanations as on-screen text without a pedagogical agent (Group No PA). Group PA outperformed Group No PA on transfer tests and interest ratings but not on retention tests. To investigate further the basis for this personal agent effect, we varied the
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TEAM MEMBERS:
Roxana MorenoRichard MayerHiller SpiresJames Lester
This article presents six reasons why giant screen films are educational. (1) They are an experiential medium. (2) They support active learning. (3) They support different learning styles. (4) They support formal education. (5) They support family learning. (6) Giant screen viewers want to learn and be inspired.
In this article, Christine L. Brandenburg, of Rice University's Center for Technology in Teaching and Learning, discusses her research of the use of computer technology in children's museums. Bradenburg focuses on the research methods used to address how and why visitors use computer technology in children's museums. The first section of the article presents the research methods, placing them in the context of the naturalistic inquiry design of the research. The second section discusses the research methods with respect to visitor studies and to studies of computer technology in museums.
Science beyond the schoolhouse is the subject of this close-up look at informal science--education in non-traditional settings, including Boys and Girls Clubs, 4-H, zoos, aquariums, and public television. More than a dozen writers draw on personal experiences to tell why they became informal science educators and how they use the history and theory of traditional science education in their work. Among the features of this book for informal science educators are a resource directory and a special section on program evaluation. Articles include: (1) "The Symbiosis of Formal and Informal