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resource project Media and Technology
Children's Television Workshop is embaring on a ground- breaking experiment in informal science education: the production of an entertaining animated series of 13 half- hour programs for Saturday morning commercial television, based on David Macaulay's bestselling book, The Way Things Work. The audience will be six- to eleven-year olds, with special focus on minority and economically disadvantaged children. The series' primary goal will be to entertain children with lively and appealing characters in a dramatic storyline, while stimulating children's interest in the scientific principles behind the workings of familiar machines and illustrating the action of their parts. NSF support will enable CTW to adapt the CTW Model -- the collaborative process used in earlier NSF-supported programs, 3-2-1 Contact and Square One Tv -- to the opportunities of the animation format and the realities of the partnership with a commercial network. Through a development agreement with CBS, CTW has begun the process of developing the series concept, characters, and storylines. Upon successful completion of this phase, production will follow with an anticipated broadcast premiere in fall 1992. NSF's $2.36 million support will allow this project to be possible by completing the series' funding; it will allow CTW to conduct significant formative research and summative analyses of educational impact, and to reach large minority and economically disadvantaged audiences through wider promotion and the creation and distribution of complementary print materials.
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TEAM MEMBERS: Franklin Getchell Edward Atkins
resource project Media and Technology
Maryland Instructional Television, in conjunction with the National Science Teachers Association, will use the expertise of scientists and educators and the medium of television to create an exciting science video series for children ages four through seven. The activities of the project include the identification of content, design of instructional video and ancillary print materials, and formative evaluation. Fifteen video programs will be developed, each containing two or three separate sub-programs. These will be supplemented by teacher and parent guides which will suggest activities designed to expand upon the material covered in the program. The series content and materials will explore everyday events in the lives of young children and will integrate science and mathematics concepts, skills and application into a variety of curricular areas. The companion activities will make use of objects already in the child's world or easily accessible in the home. This project is funded jointly with the Instructional Materials Development Program.
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TEAM MEMBERS: Frank Batavick Helenmarie Hofman
resource project Media and Technology
WNET/Thirteen will produce a series of 10 one hour public television programs, "CHILDHOOD" that will explore how children grow and develop,and how parents and societies have raised children throughout history and across cultures. Extensive use of current research and scholarships from the disciplines of developmental and cognitive psychology, anthropology and sociology, education, history and culture will be used to create a coherent and revealing view of childhood development. The series will be heavily promoted on public television, will be accompanied by a trade book and viewer's guide, and should generate audiences of more than 10 million viewers in its first series airing, based on prior experience with the producers prior series, "The Brain"; the accompanying trade book sold more than 150,000 copies. The producers of this series are highly skilled at the interpretation of complex scientific subjects on television, with a number of award-winning series to their credit. They have assembled an prestigious international team of advisors and consultants. WNET has a realistic plan for raising the $7.5 million necessary to complete the project from the PBS/CPB Superfund, corporations, and co-production agreements. An award of $200,000 in FY 87 and continuing funding of $200,000 in FY 88 based on satisfactory progress is recommended.
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TEAM MEMBERS: George Page
resource project Media and Technology
WQED and the Pennsylvania State University have created a new archeology series titled Time Travelers: Rediscovering the Past. This eight part series will present in compelling terms the recent scientific innovations in archeology and how new techniques have added startling insights into past civilizations. The programs are aimed at the general public and will reach an estimated 7,000,000 people. The series is thematically organized around vital issues such as: New Worlds; Great Spirits; Scribes and Subscriptions; The Artisan; Power and Prestige; The Hearth; Realms of the Maya; and Collapse. A major traveling museum exhibition will parallel the series and a trade book will be developed. The Annenberg/CPB project has authorized $2 million towards production and development of instructional materials for use as a college level course. WQED has an outstanding track record in development of television series. They have won over 100 national awards in the past ten years including ten Emmys and a Peabody award. The have a distinguished Advisory Committee to oversee accuracy of content. This series is a well designed, comprehensive and effective presentation of a most "visual" discipline. Reviewers were all enthusiastic about the series and characterized the production as innovative and thoughtful.
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TEAM MEMBERS: Jay Rayvid William Sanders Joanna Baldwin-Mallory David Webster
resource project Media and Technology
The evolution of language, perhaps two hundred thousand years ago, led to our ability to think abstractly, invent logic, store and exchange ideas and to create culture. What language is, how it works and how it distinguishes us from others is the subject of a four part public television series produced by Equinox Films, Inc., New York, N.Y. To examine language, the series will be filmed in laboratories and universities throughout the United States and on the streetcorners to capture the everyday life and language of Americans. Additionally, parts of the film will be shot in Japan, a sophisticated culture with a completely different language type from ours and in North Central Australia and Papua, New Guinea, where two exotic languages of special interest are spoken. Language is so taken for granted that most of us do not question its nature. Most educated people are unaware even of the revolution that took place in the study of language about 30 years ago. The intriguing interplay between language as a grammatical system and, conversely, as a living changing part of human expression is a complicated and fascinating journey. Exploring the development of language is a challenging project and one that has been imaginatively conceived and developed. The P.I. is highly respected with a number of credits and awards in television production. The co-P.I. is a noted linguist and scholar. The list of linguistic experts who are advisors to the project represents some of the top scholars in the field. All reviewers were extremely enthusiastic about the series and recommended funding. An award of $400,000 with $200,000 in FY'87 and $200,000 in FY'88 is recommended.
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TEAM MEMBERS: Gene Searchinger George Miller
resource project Media and Technology
READING RAINBOW is a multi-part PBS children's television series that encourages children ages five through nine to read good books. The program format involves book reviews through narration and illustration with an overall program theme set by a lead book. With support from NSF they have produced and aired five half hour programs devoted to science books and science topics as part of the READING RAINBOW series. The present proposal will add an additional eight programs that focus on scientific themes over the next four seasons of the program, demonstrating to children how science is integrated into all aspects of their lives and encouraging them to read science books. The series utilizes a thorough system of book and program topic review before material is selected for each program. Scientists, educators, librarians, teachers, parents, and children evaluate candidate books for interest, appropriateness, readability, and suitability for television treatment. READING RAINBOW programs are evaluated for effectiveness after they are produced to provide feedback for future programs. The resulting programs are having a substantial effect on home, school, and library. Booksellers are reporting dramatic increases in sales of reviewed books; librarians greatly increased requests for and use of materials. Recent READING RAINBOW book reviews have led to new covers and new marketing programs for books, and teachers are using materials during the school year following summer broadcast. Publishers, seeing an increased market for books for young children, are encouraging new work by authors and illustrators. A $750,000 award over three years is recommended: $250,000 for FY 87, and additional amounts of $250,000 in FY 88 and $250,000 in FY 89.
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TEAM MEMBERS: Twila Liggett Stephen Lenzen Jack McBride
resource project Media and Technology
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
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TEAM MEMBERS: Paula Apsell Graham Chedd
resource project Media and Technology
The Mississippi Museum of Natural Science proposes to build on its program of activities that involve children in science and bring them into contact with the approaches, objects and equipment that scientists use, with each activity designed to stimulate thinking and heighten interest in science. Cardinal features of the program are the development of hands-on exhibits, science kits for classroom use and a studied tie with the children's television program, "3-2-1 Contact." The goals are to coordinate these activities with hands-on science activities for students in grades 3-6, and to coordinate classroom activities with those at the museum, which conducts "3-2-1 Contact Days" throughout the year when students come to the museum and take part in experiments, observations and enrichment lessons and actively manipulate museum objects. The museum now will refine the program components, including improvement and duplication of the hands-on kits, continuation of the workshops for elementary teachers and development of new participatory exhibits dealing with insects and endangered species, and will present them to an expanded audience. One-third of the children in the state live below the poverty level, and fifty per cent represent minority populations. As most of these children lack such out-of-school experiences these informal science activities are particularly meaningful.
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TEAM MEMBERS: Elizabeth Hartfield Martha Cooper
resource project Media and Technology
Cognitive research indicates that science experts commonly use diagrams as mediational tools for reasoning visually. But in science education materials and practices, visuals are typically "aids" rather than fundamental representations. This research will examine how students learn to comprehend, use, and construct diagrams as thinking tools. It will focus on the diagram-dense field of beginning optics. The project has two interacting phases: research on how students understand static optics diagrams, and development and refinement of prototype computer- based dynamic diagrams and diagramming tools. Specific tasks are: (1) Pilot research, and analysis of diagrams in optics texts, (2) research on instructional practices with these diagrams, (3) research on student understanding and use of diagrams, (4) design and develop interactive diagrams and a dynamic diagram-construction kit, (5) carry out research with prototypes, and (6) formulate and disseminate implications for creation and use of interactive diagrams in science education. Such research on visual education in science will help guide development of new curricula and software for science education. The project team of cognitive scientists, science educators, graphics specialists, and systems developers is devoted to promoting learning and reasoning in science with new data, theory, and innovative prototypes of dynamic diagrams. These interdisciplinary activities more directly link science education research, materials development, and classroom activities. Cost sharing is provided by the Institute for Research on Learning which is contributing indirect costs and APPEL which is contributing four MacIntosh II systems.
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TEAM MEMBERS: Roy Pea
resource project Media and Technology
This one-hour documentary film profile of world famous mathematician Paul Erdos is being made for eventual broadcast on the NOVA series. At age 76, the world's most prolific mathematician (1,100 papers and over 200 co-authors) still spends all of his time moving from country to country, meeting with other mathematicians to work on problems. The film will show how a prodigious mathematician, with a career of over 50 years, lives and works, how he interacts with his colleagues, and how the international community of mathematicians functions. It aims to explore the human side of a discipline in which God, Beauty and Numbers are the subjects of daily speculation. But what do mathematicians actually do? Because of his peripatetic nature and eternal curiosity, Erdos provides an ideal window on a field that has often been perceived by the public as remote and intimidating. The film will show Erdos and his colleagues at work and play. Interviews and archival materials will establish his contributions in combinatorics and in Number theory. Some more accessible problems will be illustrated with animation and computer graphics. The interplay of a warm human story with intriguing philosophical speculations and mathematical problems will show important results are arrived at in mathematics. This is expected to stimulate interest in mathematics among television viewers and students. The film is in production and only partial funding is being requested from NSF.
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TEAM MEMBERS: George Csicsery
resource project Media and Technology
The Science Museum of Minnesota will produce a 38- minute IMAX/OMNIMAX film on the topic of tropical rainforests. The objectives of the film include: To illustrate the key scientific concepts relating to rainforest ecology including biological diversity, biological change and human impact; To expose a wider audience to ecological thinking than might normally be exposed through traditional means of science education or science media; To communicate the complexity of conservation issues related to the rainforests. In addition, the film will portray science as an attractive career, particularly for minorities and women. The museum will create an integrated program of science enrichment materials that will accompany the film and will be used for both school groups and general audiences. Linking an education program to an IMAX/OMNIMAX film is a first for the industry and will extend the learning potential of the project. Tropical Rainforest will be distributed to IMAX/OMNIMAX theaters located in museums and science technology centers; it has the potential to be seen by more than 14 million people in its first four years of distribution.
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TEAM MEMBERS: Mike Day Marian White Ben Shedd
resource project Media and Technology
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
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TEAM MEMBERS: John Angier William Cronon