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resource project Media and Technology
The Science and Math Informal Learning Education (SMILE) pathway is serving the digital resource management needs of the informal learning community. The science and math inquiry experiences offered by science and technology centers, museums, and out-of-school programs are distinct from those found in formal classrooms. Interactive exhibits, multimedia presentations, virtual environments, hands-on activities, outdoor field guides, engineering challenges, and facilitated programs are just some of the thoughtfully designed resources used by the informal learning community to make science and math concepts come alive. With an organizational framework specifically designed for informal learning resources, the SMILE pathway is empowering educators to locate and explore high-quality education materials across multiple institutions and collections. The SMILE pathway is also expanding the participation of underrepresented groups by creating an easily accessible nexus of online materials, including those specifically added to extend the reach of effective science and math education to all communities. To promote the use of the SMILE pathway and the NSDL further, project staff are creating professional development programs and a robust online community of educators and content experts to showcase best practices tied to digital resources. Finally, to guarantee continued growth and involvement in the SMILE pathway, funding and editorial support is being provided to expansion partners, beyond the founding institutions, to add new digital resources to the NSDL.
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resource project Media and Technology
Connecting Tennessee to the World Ocean is a three-year capacity building project of the Tennessee Aquarium and its partners, the Hamilton County Department of Education, Calvin Donaldson Environmental Science Academy, and NOAA's National Weather Service. Expanded capacity, in turn, allows the institution to reach a broader audience with a message connecting Tennessee's waterways to the world ocean. Primary project outcomes are increased ocean literacy and expanded ocean stewardship ethics in targeted Aquarium audiences. A series of specific activities focused on ocean literacy and global change make this possible, including expanding Aquarium classroom capacity by 60% to serve more students, expanded videoconferencing opportunities in partnership with NWS, free admission and programming for underrepresented students from across the region, expanded educational opportunities on the Aquarium s website, updated interpretive panels focusing on global change, installation of a NOAA WeatherBug station, a civic engagement series, and professional development for Aquarium educators.
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TEAM MEMBERS: George Bartnik
resource project Media and Technology
This 2-year program will advance the way informal ocean science education institutions reach underserved/underrepresented families by facilitating and formalizing relationships between informal science education centers and community based organizations. Project teams in five New England communities will collaborate to create a practicable, outdoor ocean-science learning experience specifically designed for families in their shared service area. Building on a needs assessment produced through target-audience focus groups, the program will combine coastal field experiences with web-based interactive and participatory learning activities developed and tested by the Encyclopedia of Life (EOL; www.eol.org/) and the Northeast Regional Association for Coastal and Ocean Observing Systems (NERACOOS) to support in-field and ongoing learning. Science content will be informed and vetted by NOAA research scientists and work between the science centers and community organizations will be professionally facilitated. Formats and effectiveness will be evaluated by external evaluators and revised throughout the project.
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TEAM MEMBERS: Wendy Lull
resource project Media and Technology
This award is funded under the American Recovery and Reinvestment Act of 2009 (Public Law 111-5).

Scientists and researchers from fields as diverse as oceanography and ecology, astronomy and classical studies face a common challenge. As computer power and technology improve, the sizes of data sets available to us increase rapidly. The goal of this project is to develop a new methodology for using citizen science to unlock the knowledge discovery potential of modern, large data sets. For example, in a previous project Galaxy Zoo, citizen scientists have already made major contributions, lending their eyes, their pattern recognition skills and their brains to address research questions that need human input, and in so doing, have become part of the computing process. The current Galaxy Zoo project has recruited more than 200,000 participants who have provided more than 100 million classifications of galaxies from the Sloan Digital Sky Survey. This project builds upon early successes to develop a mode of citizen science participation which involves not only simple "clickwork" tasks, but also involves participants in more advanced modes of scientific thought. As part of the project, a symbiotic relationship with machine learning tools and algorithms will be developed, so that results from citizen scientists provide a rich training set for improving algorithms that in turn inform citizen science modes of participation. The first phase of the project will be to develop a portfolio of pilot projects from astrophysics, planetary science, zoology, and classical studies. The second phase of the project will be to develop a framework - called the Zooniverse - to facilitate citizen scientists. In particular, research and machine-learning communities will be engaged to identify suitable projects and data sets to integrate into Zooniverse.

The ultimate goal with the Zooniverse is to create a sustainable future for large-scale, internet-based citizen science as part of every researcher?s toolkit, exemplifying a new paradigm in computational thinking, tapping the mental resources of a community of lay people in an innovative and complex manner that promises a profound impact on our ability to generate new knowledge. The project will engage thousands of citizens in authentic science tasks leading to a better public understanding of science and also, by the engagement of students, leading to interest in scientific careers.
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TEAM MEMBERS: Geza Gyuk Pamela Gay Christopher Lintott Michael Raddick Lucy Fortson John Wallin
resource project Media and Technology
The Space Science Institute is developing an astronomy educational social game for the Facebook platform. The game uses the "sporadic play" model popular with many Facebook games, in which players take only a few actions at a time, then return to explore the results. Here players will create their own stars and planetary systems that evolve over time at a rate of a million years a minute. Players set systems in motion, revisiting the game over days or weeks to make new choices and alter strategies. The game is in effect an end-to-end solar system simulation, following a star from birth to death. As a result it encompasses a wide variety of core concepts in astronomy, including galactic structure, stellar evolution and lifecycles, planetary formation and evolution, and habitability and "habitable zones." The accompanying research program will examine the effectiveness of this type of game in informal education, and the effects of the social network on meeting the education goals, including viral spread, cooperative play, and discussions about the game and its underlying content in associated online forums.
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TEAM MEMBERS: James Harold Dean Hines Kate Haley Goldman
resource project Media and Technology
National Geographic Television will develop a television series (tentatively titled "Aqua Kids") and transmedia program to introduce preschoolers and kindergarteners to the wonders and value of water. The goal is to empower young children's innate sense of inquiry and increase early environmental literacy by motivating young learners to make discoveries with water, inside and outside their homes. The grant would allow the National Geographic project team to: 1) research cutting-edge practices for teaching early learners environmental literacy and water principles; 2) convene content and creative advisors; 3) test one storybook and animatic (animated storyboard) with the target audience and their parents; 4) strategize best ways to create a transmedia project that capitalizes on emerging digital platforms, reaches audiences most in need, and takes advantage of National Geographic resources, including National Geographic's ongoing global water conservation outreach missions. Insight Research Group will conduct formative evaluation using the animatic and interviews with parents to help identify barriers to extend the television experience with their children to outdoor activities and beyond. The project partners include Project WET, a youth water education project, NOAA's Office of Marine Sanctuaries, USDA Forest Service, the National Park Service as well as a number of museums and Think It Ink It Publishing. This Pathways Project will allow the project team to complete the groundwork necessary to create an innovative new multiplatform educational media resource. The Water Show will inspire outdoor science play, build inquiry and social skills and create a vital foundation for caring and respecting the most valuable natural resource, water. Fostering early appreciation for how Earth's "green parts" are wholly dependent on its "blue parts" is foundational for subsequent scientific learning and instrumental in building lasting respect for living systems and natural resources.
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TEAM MEMBERS: Tara Sorensen Michelle Sullivan Tierney Thys Sara Zeglin
resource project Media and Technology
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS: Mark Shelley David Elisco Tierney Thys
resource project Media and Technology
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
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resource project Media and Technology
The Virginia Institute of Marine Science (VIMS) and The Watermen's Museum, Yorktown, VA, will produce an underwater robotics research and discovery education program in conjunction with time-sensitive, underwater archeological research exploring recently discovered shipwrecks of General Cornwallis's lost fleet in the York River. The urgency of the scientific research is based upon the dynamic environment of the York River with its strong tidal currents, low visibility, and seasonal hypoxia that can rapidly deteriorate the ships, which have been underwater since 1781. Geophysical experts believe that further erosion is likely once the wrecks are exposed. Given the unknown deterioration rate of the shipwrecks coupled with the constraints of implementing the project during the 2011-2012 school-year, any delays would put the scientific research back at least 18 months - a potentially devastating delay for documenting the ships. The monitoring and studying of the historic ships will be conducted by elementary through high school-aged participants and their teachers who will collect the data underwater through robotic missions using VideoRay Remotely Operated Vehicles (ROVs) and a Fetch Automated Underwater Vehicle (AUV) from a command station at The Watermen's Museum. Students and teachers will be introduced to the science, mathematics, and integrated technologies associated with robotic underwater research and will experience events that occur on a real expedition, including mission planning, execution, monitoring, and data analysis. Robotic missions will be conducted within the unique, underwater setting of the historical shipwrecks. Such research experiences and professional development are intended to serve as a key to stimulating student interest in underwater archeological research, the marine environment and ocean science, advanced research using new technologies, and the array of opportunities presented for scientific and creative problem solving associated with underwater research. A comprehensive, outcomes-based formative and summative, external evaluation of the project will be conducted by Dr. L. Art Safer, Loyola University. The evaluation will inform the project's implementation efforts and investigate the project's impact. The newly formed partnership between the Waterman's Museum and VIMS will expand the ISE Program's objectives to forge new partnerships among informal venues, and to expand the use of advanced technologies for informal STEM learning. Extensive public dissemination during and after the project duration, includes but is not limited to, hosting an "Expedition to the Wrecks" web portal on the VIMS BRIDGE site for K-12 educators providing real-time results of the project and live webcasts. The website will be linked to the education portal at the Association for Unmanned Vehicle Systems International, the world's largest organization devoted to promoting unmanned systems and to the FIRST Robotics community through the Virginia portal. The website will be promoted through scientific societies, the National Marine Educators Association, National Science Teachers Association, and ASTC. Links will be provided to the Center for Archeological Research at the College of William and Mary and the Immersion Presents web portal--consultants to Dr. Bob Ballard's K-12 projects and JASON explorations. The NPS Colonial National Historic Park and the Riverwalk Landing will create public exhibits about the shipwreck's archeological and scientific significance, and will provide live observation of the research and the exploration technologies employed in this effort.
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TEAM MEMBERS: Mark Patterson
resource project Media and Technology
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
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TEAM MEMBERS: William Britton
resource project Media and Technology
StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
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TEAM MEMBERS: Neil deGrasse Tyson Barbara Flagg
resource project Media and Technology
This CRPA project will develop a game for mobile devices called the "RapidGuppy". It provides users (students 12-21 years of age) with an interesting and fun way to learn details about biological adaptation and genetic change. The game teaches users about the environmental factors that lead to adaptation. More than 30 years of research on the Trinidadian Guppy that "rapidly" evolves (over 3-5 years) is the basis for the game. The research, databases, and mini-documentaries that support the "RapidGuppy" game are linked to allow users to easily delve deeper into these materials. An extensive social media campaign will be used to market the game and the public facing website. Partners in this endeavor include: University of California-Riverside, Habitat Seven, Magmic Inc., and Edu, Inc. In this project, the mobile device game will be backed by a sophisticated website that contains detailed research results from the field and mini-documentaries showing real fish and the actual research processes as well as researchers and scientists to promote role model development. Interested individuals may also directly access the videos and research results via the website. The target audiences are youth who are prone to play electronic games and the general public. The comprehensive evaluation plan will assess the learning outcomes resulting from the mini-documentaries, in-game content, and website, as well as the playability of the game and website functionality. Impacts resulting from the social media campaign and outreach to underserved audiences will also be measured. Because of the major social media campaign, this project may increase the level of interest in the science of evolution and genetic change, and raise awareness of STEM careers. If the user groups become excited about the game and the inherent messages, it is anticipated that the public will gain a better understanding of the factors responsible for genetic change.
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TEAM MEMBERS: David Reznick