This evaluation examines the Science Museum of Minnesota's (SMM) Science Live Theater (SLT) program's impact on members. The Science Live Theater Department was interested in understanding how the theatrical productions hosted in the museum were received, enjoyed, and appreciated by the museum's members. Members and visitors were asked about their knowledge of the theater program, how they hear about it when visiting the museum, how it may affect membership decisions, and their interest in a potential magic show. Two surveys were developed to address these questions: an exit survey held in the