From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Supported by the National Science Foundation, the Global Soundscapes! Big Data, Big Screens, Open Ears project employs a variety of informal learning experiences to present the physics of sound and the new science of soundscape ecology. The interdisciplinary science of soundscape ecology analyzes sounds over time in different ecosystems around the world. The major components of the Global Soundscapes project are an educator-led interactive giant-screen theater show, group activities, and websites. All components are designed with both sighted and visually impaired students in mind. Multimedia
From exhibitions to theatrical performances, from fireworks to video games, countless events and ventures have been held all over the world in 2005 to mark the occasion of the World Year of Physics (WYP2005). The year that is drawing to a close has brought physics out into the streets and University campuses, but in a few cases physics has even invaded theater stages and art museums, it has involved musicians and even architects. The worldwide objective was to highlight a science that has more and more need to communicate its close connections with society, its involvement in themes that are
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TEAM MEMBERS:
Marzia MazzonettoMaria Chiara Montani
Grossology Live! was a creative and innovative program that involved unique format, content, and collaboration. The program used live video-conferencing techniques to create two-way interaction between onscreen actors in a colorful Grossology set in the studio in Noblesville, Indiana; uniquely imaginative comedic and musical presentations on the human body; and a live presenter, stage set, and audience at 5 small science or health centers primarily in the mid-west and southeast. The receiving sites were members of the National Association of Health Education Centers (NAHEC), which played a
IDSolutions, in partnership with the National Association of Health Education Centers (NAHEC) and eight NAHEC member organizations will develop an original project to provide informal science education experiences to children, families and the local community via visual communications' technology. This initiative includes building a technical infrastructure that will connect participating Health Education Centers. It will expand beyond the installation of a network and will focus the bulk of its energy on the technology's application -- generating inquiry-based science experiences through active engagement with content that originates from remote locations. Through the creation of an Interactive Videoconferencing Programming Collaborative (IVPC), IDSolutions, NAHEC, and NAHEC Members will produce and disseminate to our target audience of school-age children, families, community groups and teachers, a high volume of science-related programming. The core content of the initial set of programs will be extracted from one of the nation's most popular life science traveling exhibits called "Grossology." These distance-learning programs will originate from a central "studio" location and will be available during the day, after school, on weekends, during summer breaks and holidays. Supporting this effort will be Advanced Animations (designers of "Grossology" and "Experience Science!"), a science education consulting company.
In 2010, the National Oceanic and Atmospheric Administration awarded the Science Museum of Minnesota (SMM) an Environmental Literacy Grant for Science Education. Over the course of four years, SMM’s Planet Earth Decision Theater project developed new Science on a Sphere (SOS) programming, films and other scientific visualizations all intended to increase public understanding of the major role that humanity now plays in creating large-scale global change. Evaluation Questions 1. Are the components interesting and enjoyable? 2. Are visitors aware of the components’ main messages? 3. Do visitors