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resource project Media and Technology
Focusing on climate change and its impact on coastal zones and marine life, Visualizing Change will build educator capacity in the aquarium community and informal science education field. Building on NOAA datasets and visualizations, we will provide interpreters with strategic framing communication tools and training using the best available social and cognitive research so that they can become effective climate change educators. Objectives are to (1) Develop and test four exemplary interpretive "visual narratives" that integrate research-based strategic communication with NOAA data visualization resources; (2) Test the application of the visual narratives in a variety of geographic regions, institution types (aquarium, science center, etc.), and using multiple technology platforms (Science on a Sphere, Magic Planet portable globe display, iPad/tablets, and video walls); (3) Build a professional development program for climate change interpretation with data visualization; and (4) Leverage existing networks for dissemination and peer support.
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resource project Public Programs
The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive Innovative Solutions Grants Program that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.
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TEAM MEMBERS: William Mott
resource project Public Programs
The Wildlife Conservation Society and Good Shepherd Services (a youth development and education agency) are implementing and evaluating a school-to-career model program that consists of afterschool and weekend programming for high school students at four New York City area zoos and an aquarium, followed by post-participation tracking, support, and mentoring. The goal is to promote affective, cognitive and behavioral outcomes among 150 low-income minority youth necessary to pursue careers in the wildlife sciences.

The Bridging the Gap project is (1) developing a science career program that includes hands-on, technology-enriched, science learning experiences at zoos/aquaria; career building services, mentoring, and long-term tracking and support, (2) forming a community of minority students who have the knowledge and skills to pursue wildlife careers, (3) generating research findings on the short-term and long-term effectiveness of the program, and (4) disseminating information about the project's resources and findings to other informal science education institutions around the nation for replication. The evaluation plan measures a variety of outputs, outcomes and impacts that include short-term and long-term cognitive and affective variables. Data collection methods include student activity monitoring and pre-post testing.

The project addresses a compelling personnel issue documented by the American Zoo and Aquarium Association - the small number of minority science professionals working in zoos and aquariums. Because few programs currently exist to help minority students enter the wildlife science professions, this project fills an important programmatic need and serves as a model workforce program that can be replicated by other informal science education organizations around the country. The project's key strategic impact is its capacity to broaden participation in the wildlife sciences by expanding the science professional pipeline beginning in high school.
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TEAM MEMBERS: Karen Tingley Chanda Bennett Don Lisowy Brian Johnson Emily Stoeth Courtney Wiggins
resource project Public Programs
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo
resource project Media and Technology
The University of California, Davis Tahoe Environmental Research Center (TERC), UC Davis W.M. Keck Center for Active Visualization in the Earth Sciences (KeckCAVES), ECHO Lake Aquarium and Science Center (ECHO), UC Berkeley Lawrence Hall of Science (LHS), and the Institute for Learning Innovation (ILI) will study how 3-D visualizations can most effectively be used to improve general public understanding of freshwater lake ecosystems and Earth science processes through the use of immersive three-dimensional (3-D) visualizations of lake and watershed processes, supplemented by tabletop science activity stations. Two iconic lakes will be the focus of this study: Lake Tahoe in California and Nevada, and Lake Champlain in Vermont and New York, with products readily transferable to other freshwater systems and education venues. The PI will aggregate and share knowledge about how to effectively utilize 3-D technologies and scientific data to support learning from immersive 3-D visualizations, and how other hands-on materials can be combined to most effectively support visitor learning about physical, biological and geochemical processes and systems. The project will be structured to iteratively test, design, and implement 3-D visualizations in both concurrent and staggered development. The public will be engaged in the science behind water quality and ecosystem health; lake formation; lake foodwebs; weather and climate; and the role and impact of people on the ecosystem. A suite of publicly available learning resources will be designed and developed on freshwater ecosystems, including immersive 3-D visualizations; portable science stations with multimedia; a facilitator's guide for docent training; and a Developer's Manual to allow future informal science education venues. Project partners are organized into five teams: 1) Content Preparation and Review: prepare and author content including writing of storyboards, narratives, and activities; 2) 3-D Scientific Visualizations: create visualization products using spatial data; 3) Science Station: plan, design, and produce hands-on materials; 4) Website and Multimedia: produce a dissemination strategy for professional and public audiences; 4) Evaluation: conduct front-end, formative, and summative evaluation of both the 3-D visualizations and science activity stations. The summative evaluation will utilize a mixed methods approach, using both qualitative and quantitative methods, and will include focus groups, semi-structured interviews, web surveys, and in-depth interviews. Leveraging 3-D tools, high-quality visual displays, hands-on activities, and multimedia resources, university-based scientists will work collaboratively with informal science education professionals to extend the project's reach and impact to an audience of 400,000 visitors, including families, youth, school field trip groups, and tourists. The project will implement, evaluate, and disseminate knowledge of how 3-D visualizations and technologies can be designed and configured to effectively support visitor engagement and learning about physical, biological and geochemical processes and systems, and will evaluate how these technologies can be transferred more broadly to other informal science venues and schools for future career and workforce development in these critical STEM areas.
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TEAM MEMBERS: Geoff Schladow Louise Kellogg Steven Yalowitz Sherry Hsi Phelan Fretz
resource project Public Programs
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource project Public Programs
The Chicago Zoological Society (CZS) in collaboration with Eden Place Nature Center, the Fuller Park Community Corporation, and the University of Illinois at Chicago (UIC) will implement the SCIENCES Program, Supporting a Community's Informal Education Needs: Confidence and Empowerment in STEM. The primary goals of this Full Scale Development project are to broaden access to and participation in environmental science, strengthen partnerships between CZS, Eden Place, and UIC, and gain insights into the 'ecosystemic' learning model which promotes scientific literacy and agency in the community. The project targets a low-resource community with a minority audience while the secondary audience is informal science learning organizations and researchers who will advance research in informal learning. The theoretical framework for the project design draws on conservation psychology, informal science learning, civic ecology education, and urban science education to create an ecosystematic, geographically centered approach. The deliverables include research, curriculum, and engaging hands-on programs for youth, families, adults, and teachers, reaching both in-school and out-of-school audiences, in addition to the SCIENCES Implementation Network. Three potential curriculum themes to be explored are water conservation and protection, pollinators for healthy ecosystems, and community resilience to climate change. The SCIENCES project offers a comprehensive suite of engaging programs for community audiences. For example, the year-long Zoo Adventure Passport (ZAP) program for families includes hands-on experiments and field trips, while project-based learning experiences enable teens to create wetlands, design interpretive signage, and develop associated public programming. School-based programs include professional development for teachers on the Great Lakes ecosystem and invasive species. Existing programs that have been previously evaluated and demonstrated to show learning impacts will be adapted and modified to meet the goals of the ecosystemic learning model by providing multiple learning opportunities. New learning resources will also be created to support the content themes and provide continuity. The result will be a comprehensive approach that ensures deep community engagement by individuals, families, and organizations, with cohesiveness provided by the overarching content themes which broaden access to STEM learning resources and leverages partnerships. The project includes both a research and evaluation plan. The primary research question to be addressed is: How does a large informal science learning institution work with a community-based organization to support environmental scientific literacy and agency at all levels of the community? A sociocultural framework will be used for this mixed-methods case study research. Study participants include community leaders, youth, parents, teachers, and staff from Eden Place. The case study sample will include 20 focal individuals drawn from the participant groups and approximately 300 survey participants. Case study data will be triangulated with evaluation data and analyzed using a grounded theory approach. By examining changes from the baseline following the implementation of the community programs, the findings may provide insight on agency and science literacy among community members. The comprehensive, mixed-methods evaluation plan employs a quasi-experimental design and incorporates front-end, formative, and summative evaluation components. The evaluation questions address the quality of the processes and products, access to environmental science learning opportunities, environmental science literacy, sustainability, and barriers to implementation. An extensive dissemination plan is proposed with a dual emphasis on meeting stakeholders' needs at multiple levels. The evaluation and research teams will emphasize publication in peer reviewed journals and presentations at conferences for informal science education professionals. Findings will be shared with the Fuller Park community stakeholders using creative methods such as one-page research briefs written in layperson's language, videos, and recorded interviews with participants. The local project Advisory Board will also be actively involved in the dissemination of findings to community constituents. The SCIENCES National Amplification Network will be created and work collaboratively with the American Association of Zoos and Aquariums and the Metropolitan Green Spaces Alliance to disseminate the model. Collectively, the activities and deliverables outlined in this proposal will advance the discovery of sustainable models of community-based learning while the research will advance the understanding of informal learning support for science literacy and agency.
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