The Monterey Bay Aquarium is planning to redesign existing conservation-related interactives as well as add new experiences on the Aquarium floor. In preparation for this project, the Aquarium sought to gain a better understanding of visitors’ awareness of and engagement in conservation-related actions and responses to conservation-related messaging. The Aquarium contracted with MWA Insights to conduct a front-end evaluation study to help inform the planning for these conservation stations. Specifically, the evaluation sought to understand:
Are visitors aware of issues affecting the