Nine cultural institutions in one metropolitan community worked together on a study to determine what motivates museumgoers, using John Falk’s visitor-identity model as their theoretical guide and analytical instrument. The results prompted the individual institutions to reflect on their programme development and learning outcomes, their marketing strategies, and their staff professional development.
Informal science education institutions (ISEIs), such as museums, aquariums, and nature centers, offer more to teachers than just field trip destinations-they have the potential to provide ideas for pedagogy, as well as support deeper development of teachers' science knowledge. Although there is extensive literature related to teacher/museum interactions within the context of the school field trip, there is limited research that examines other ways that such institutions might support classroom teachers. A growing number of studies, however, examine how incorporating such ideas of connections