The Please Touch Museum is requesting $684,602 for the development of educational resource materials in science and mathematics for four-year old children, and training for their parents and teachers in Head Start and other daycare programs. This 44 month project will develop, test, and produce six materials-based science and math activity kits, science training workshops for parents and daycare educators, and related family materials and events. It will culminate in a national dissemination program to promote more effective preschool science and math education through materials- based science inquiry and increased professional relations between educators in youth museums and daycare centers.
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TEAM MEMBERS:
Marzy SykesRenee HenryTracey Prendergast
The Pacific Science Center is requesting $800,000 over three and one-half years to develop a national model which would enable community agencies to incorporate science education into their programs. Through thirteen-week training programs, and developing Community Center Workshops, individuals from community organizations will acquire the skills necessary to become advocates and providers for science enrichment. A number of community-based organizations which serve primarily minority clients have agreed to collaborate with the Museum.
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.