The WGBH Educational Foundation together with the Association of Computing Machinery (ACM) and dozens of partners, proposes a major new initiative to reshape the image of computing among college-bound high school students, with a special focus on Latina girls and African-American boys. Image is seen as an important factor in the lack of interest in computing majors among high school and college students, who often see computer scientists as geeks and nerds with boring jobs and equally boring lives. Latina girls and African-American boys--among the most underrepresented groups in computing--represent particularly important and challenging audiences. The New Image for Computing project will research and design a "communications make-over"--a new set of messages that will accurately and positively portray the field and will be widely tested for their emotional appeal to and intellectual connection with the targeted audiences. Experienced marketing professionals will help create the messaging campaign using proven marketing and communications strategies. WGBH, a leading producer of programming for public television and non-broadcast educational media, is uniquely positioned to lead this initiative, as they have a current, similar project called Engineer Your Life that aims to encourage academically prepared high school girls to consider engineering as an attractive option for both post-secondary education and as a career choice.
The goal of this engineering education project entitled EXTRAORDINARY WOMEN ENGINEERS (EWE) is to encourage more academically prepared high school girls to consider engineering as an attractive option for post-secondary education and subsequent careers in order to increase the number of women who make up the engineering workforce. Specific project objectives are to: 1) mobilize America's more than one million engineers to reach out to educators, school counselors, and high school girls with tested messages tailored to encourage participation in engineering education and careers; 2) help high school counselors and science, math, and technology teachers to better understand the nature of engineering, the academic background needed to pursue engineering, and the career paths available in engineering; 3) equip high school counselors and teachers to share this information with students, especially girls; and 4) reach out to girls directly with messages that accurately reflect the field of engineering and will inspire girls to choose engineering. The WGBH Educational Foundation has partnered with the American Association of Engineering Societies (AAES), American Society of Civil Engineers (ASCE), and a coalition of more than 50 of the country's engineering associations, colleges, and universities to fundamentally shift the way the engineering and educational communities portray engineering. Based on a needs assessment performed in 2004, the EWE coalition embraces a communication strategy that focuses on the societal value and rewards of being an engineer, as opposed to the traditional emphasis on the process and challenges of becoming an engineer. This project represents a nationwide outreach effort that includes training opportunities for engineers; targeted Web-based and print resources for students, school counselors and teachers, and engineers; and a range of outreach and marketing activities.
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TEAM MEMBERS:
Julie BenyoPatrick NataleF. Suzanne Jenniches
The X-Tech program will bring together the Exploratorium and staff at five Beacon Centers to create an innovative technology program using STEM and IT activities previously tested at the Exploratorium. At each X-Tech Club, two Beacon Center staff and two Exploratorium Youth Facilitators will work with 20 middle school students each year for a total of 300 participants. Youth Facilitators are alumni of the Exploratorium's successful Explainer program and will receive 120 hours of training in preparation for peer mentoring. Each site will use the X-Tech hands-on curriculum that will focus on small technological devices to explore natural phenomenon, in addition to digital imaging, visual perception and the physiology of eyes. Parental involvement will be fostered through opportunities to participate in lectures, field trips and open houses, while staff at Beacon Centers will participate in 20 hours of professional development each year.
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TEAM MEMBERS:
Vivian AltmannDarlene LibreroVirginia WittMichael Funk
SciGirls is a national dissemination project, which puts resources from the PBS science series DragonflyTV into the hands of outreach professionals at PBS stations and educators in after school programs for girls. The current project leverages PBS' nationwide network of member stations to connect the educational research community with practitioners in the field. Thus far SciGirls has trained over 100 educators and community leaders and reached 2,300 girls in grades 3 through 8. SCIGIRLS MUSEUM ADVENTURES has four objectives: 1) to provide museum educators with DragonflyTV videos that model authentic inquiry in museum settings; 2) to expand SciGirls activity guides with new museum-based activities and research-based strategies specifically for museum educators; 3) to create a set of online, streaming videos that demonstrate best practices in gender-inclusive teaching; and 4) to facilitate feedback between our participants and the research community and deepen our understanding of the most effective ways to engage girls in STEM activities. Intellectual Merit--The strength of SciGirls lies in its comprehensive multimedia approach and its foundation in the inquiry-based strategies defined in the National Science Education Standards. The videos provided in SciGirls emphasize the process of science, rather than a collection of science facts. They provide real-world models of inquiry that all girls can do. Taken together, the SciGirls resources stimulate discussion, build confidence and pave the way for girls to investigate science questions on their own. The educational strategies provided by SciGirls are based in research into gender- inclusive STEM teaching and learning, translated into strategies that can be easily used by after school educators to create successful STEM experiences for girls. Broader Impact--SCIGIRLS MUSEUM ADVENTURES will provide museum educators at ten sites with materials that can be used in their programs for years to come. The entire set of resources--streaming videos and Activity Guides--will be available on DragonflyTV's Web site at www.pbs.org. The outcomes of the project will be shared with the informal science education research community. Findings will be reported at the annual PBS National Center for Outreach Conference
The goal of the SISCOM program is to improve science achievement of economically disadvantaged middle school students in science, through the development, implementation, and dissemination of a replicable, model program for use with underserved youth, especially girls, in informal educational settings. A number of programs and interventions geared toward bolstering the STEM interest and achievement of urban youth have been implemented across the country. Key elements that have proven to be successful have been incorporated into the SISCOM program include the longevity of intervention
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TEAM MEMBERS:
Penny L. Hammrich, Ph.D.Kathy Fadigan, Ed.D.Judy Stull, Ph.D.
Goodman Research Group, Inc. (GRG) conducted a comprehensive multi-method external evaluation of the Design Squad PBS television series and its outreach initiative. Design Squad is a live-action reality television series for 9-12 years-olds that aims to provide hands-on experiences and positive images of engineering through design competitions. The broad evaluation goals were to: 1) assess the extent to which children's knowledge, interest, and awareness of engineering increased as a result of watching the Design Squad series, 2) document the implementation of the community events resulting
In 2008, Goodman Research Group, Inc. (GRG) conducted summative evaluation of Absolute Zero, a collaborative effort of the University of Oregon's Cryogenic Helium Turbulence Laboratory and Twin Cities Public Television. The films were produced by Meridian/Windfall Productions, Washington DC, and/Windfall Films in London, UK. Outreach was spearheaded by Devillier Communications, Inc. The Absolute Zero project was centered on a two-part documentary about low-temperature physics, which aired on PBS/NOVA in early January 2008, as well as an outreach campaign, which included approximately 20
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TEAM MEMBERS:
Irene GoodmanUniversity of OregonLaura HousemanMarianne McPherson
Pulse of the Planet children's science challenge includes 150 radio programs which focus on the interaction between a select group of scientists and youths 8-11, who have been chosen from a nationwide Science Challenge which encourages children to submit questions and potential experiments to scientists. Project partners include a variety of businesses (e.g., sports manufacturers such as K2), media (e.g., internet social networks such as imbee.com, TIME for Kids, Dragonfly TV, and Hispanic Communications Network) and educational partnerships (e.g. Community Science Workshops and the National Science Teacher's Association.) Underserved participants will be reached through Celebra la Ciencia science outreach programs.
In the Community Science Learning through Youth Astronomy Apprenticeships (YAA) project, underrepresented urban high school youths, working with recent college grads, conducted astronomy investigations, then translated their personal learning and enthusiasm into outreach programs for younger children, families and community members in an astronomy and space science program. Science education centers at Massachusetts Institute of Technology and Smithsonian Astrophysical Observatory, Boston community-based after school centers and the Institute for Learning Innovation collaborated.
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TEAM MEMBERS:
Irene PorroMary DussaultSusan O'ConnorJohn Belcher
SRI and Girls, Inc. of Alameda County will develop a problem-based program for underserved middle-school girls. "Build IT" will serve 300 girls in three years providing each with 150 contact hours of programming. The program is designed to increase IT fluency, motivate girls to engage in IT related activities, encourage the pursuit of IT careers and increase interest in mathematics. Participants will progress through three stages: Apprentice, Journeygirl, and Specialist. Apprentices learn how to use Internet communication tools and interact with design professionals in a variety of IT fields. Journeygirls engage in software design and create small mobile devices while working in conjunction with software engineers in Stanford University's Learning, Design, and Technology Program. Specialists continue to work in design teams and build valuable project and resource management skills. A curriculum will be developed that builds on NSF-funded products such as Techbridge (HRD 00-80386) and Imagination Place (HRD 97-14749), while addressing communication technologies, networking, wireless and mobile communication tools, web development and computer programming. Troubleshooting and leadership skills will also be included. Additional activities consist of professional development for Girls, Inc. staff to build IT fluency, as well as Family Tech Nights to encourage parental involvement.
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TEAM MEMBERS:
Melissa KochMelissa BryanMarie BienkowskiDeborah Emery
The Association of Science-Technology Centers (ASTC), in collaboration with the Yale Project on Climate Change and the Cornell Laboratory of Ornithology, is conducting a three-year project whose goal is to build the capacity of twelve science centers as well as of twelve NSF-funded Long-term Ecological Research Centers (LTER) for the purpose of engaging the public in climate change science. The twelve sites span the USA from the east coast to Hawaii. The goal of these simultaneous projects is to illustrate local indicators of global change. Additional partners include ScienCentral, Inc. (TV media producers), the University Corporation for Atmospheric Research, the American Geophysical Union, NOAA, Natural History magazine, and a national board of advisors. Deliverables include: (1) twelve local demonstration projects with launch programs, exhibits/programs, TV spots, citizen science activities, and an interactive map illustrating the work of the twelve sites, (2) professional development for informal STEM education professionals and LTER research faculty, (3) a national survey to assess the USA population's climate literacy, and (4) a culminating workshop for the ISE field, a permanent resource database, and a final publication. Evaluation processes are being conducted by David Heil & Associates.
The City as Learning Lab (CaLL) is a comprehensive research and development initiative designed to create new measures of audience impact in technology experiences; identify features of university-community collaboration that facilitate sustainable community programs; and produce a set of tools and resources that allow other cities to tailor creative robotics programs to unique audiences. Project partners include the University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE), the Community Robotics Education and Technology Empowerment (CREATE) lab at Carnegie Mellon University's Robotics Institute, and the Georgia Institute of Technology as well as local museums, community organizations, and afterschool clubs. CaLL builds on the work of three existing youth technology programs in Pittsburgh targeting audiences ages 9-15: the Robot Diaries, Neighborhood Nets, and Robot 250. Research questions relate to creative processes in informal learning settings, use of robotics to engage diverse audiences, and changes in technological fluency after students leave the informal learning setting and apply their new knowledge and skills at home or in other learning contexts. The research incorporates data from up to 1000 program participants. Findings will establish evidence for how technological fluency can be measured, supported, and developed through informal technology learning experiences. Project deliverables include a CaLL curriculum, toolkit, new measures of audience impact, and identification of factors that support university/community collaborations. Broader impacts in informal technology education will be achieved by developing flexible toolkits that allow other communities to adapt and adopt CaLL technologies, curricula, and activities.