This presentation was part of the "Science of Science Communication" dyad at the 2015 CAISE Convening on Broader Impacts + Informal Science Education held in Arlington, VA on April 7-8. The presentation describes the value for scientists of public outreach and the importance of knowing one's audience.
This presentation was part of the "Science of Science Communication" dyad at the 2015 CAISE Convening on Broader Impacts + Informal Science Education held in Arlington, VA on April 7-8. The presentation explores what we know from the science of science communication and how scientists can work strategically for effective communication.