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resource project Media and Technology
The ScienceMakers: African Americans and Scientific Innovation is a three-year project designed to increase awareness of the contributions of African American scientists, raise awareness of STEM careers, and increase understanding of STEM concepts through the creation of education, media, and career resources. The project team is supplemented with an extensive advisory board of STEM education, museum, and community professionals, as well as representatives from partnering science centers. Project partners include the St. Louis Science Center, Liberty Science Center, New York Hall of Science, Pacific Science Center, Franklin Institute, COSI Columbus, Lawrence Hall of Science, SciWorks, Detroit Science Center, and MOSI Chicago. Additional collaborators include middle and high schools with high minority populations. Project deliverables include a fully accessible multi-media archive of video oral histories of 180 African American scientists and web resources and contests utilizing Web 2.0 and 3.0 applications such as social networking tools that foster engagement and build community around the ScienceMakers. Public programs for youth and adults at science museums, after-school programs, and community organizations highlight African American contributors, and encourage interest in science and science careers and the ScienceMakers DVD Toolkit expand the reach of this innovative project. Intended impacts for youth and adults consist of increased awareness of STEM concepts and career options, exposure to African American scientists, awareness of the contributions of minority scientists, and 21st century skills. Intended impacts on professional audiences include increased awareness and understanding of STEM careers and workforce diversity, 21st century skills, and STEM career options. The project evaluation, conducted by Knight-Williams Research Communications, utilizes a mixed-methods approach. The evaluation assesses the impact of the oral history archive, public programs, and other deliverables on public and professional audiences' knowledge, interest, and awareness of the contributions of African American scientists, STEM concepts, and STEM careers. The evaluation also includes an ethnography which examines factors that contribute to success in STEM careers by African-American scientists. The ScienceMakers significantly expands the world\'s largest searchable oral history archive and may have an enduring impact on research and practice in the field of informal science education. The project has the potential to enrich programs and exhibits, while raising awareness of the contributions of African-American scientists among informal science education professionals and the general public.
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TEAM MEMBERS: Julieanna Richardson Alison Bruzek
resource project Websites, Mobile Apps, and Online Media
SETAC is funded by the Lifelong Learning Programme of the European Union and emerges out of the need to undertake specific action for the improvement of science education. It regards science education as among the fundamental tools for developing active citizens in the knowledge society. SETAC draws on the cooperation between formal and informal learning institutions, aiming to enhance school science education and active citizenship looking further into the role of science education as a lifelong tool in the knowledge society. On the day of the project’s conclusion, 31 October 2010, after two years of work SETAC contributes the following products and results to the field: 1. “Quality Science Education: Where do we stand? Guidelines for practice from a European experience” This is the concluding manifesto that presents the results of the SETAC work in the form of recommendations for practitioners working in formal and informal science learning institutions; 2. “Teaching and Learning Scientific Literacy and Citizenship 
in Partnership with Schools and Science Museums” This paper constitutes the theoretical framework of the project and innovative ways of using museums for science education and develop new modes of linking formal and informal learning environments; 3. Tools for teaching and learning in science: misconceptions, authentic questions, motivation. Three specific studies, leading to three specific reports, have been conducted in the context of the project, looking in particular into notions with an important role in science teaching and learning. These are on: Children’s misconceptions; Authentic questions as tool when working in science education; Students’ attitudes and motivation as factors influencing their achievement and participation in science and science-related issues; 4. Activities with schools: SETAC developed a series of prototype education activities which were tested with schools in each country. 
Among the activities developed between the partners, two have been chosen and are available on-line for practitioners to use and to adapt in their own context. These are: The Energy role game, a role game on Energy invites students to act in different roles, those of the stakeholders of an imaginary community, called to debate and decide upon a certain common problem; MyTest www.museoscienza.org/myTest, which aims to encourage students to engage in researching, reflecting and communicating science-oriented topics; 5. European in-service training course for primary and secondary school teachers across Europe. The training course is designed in such a way as to engage participants in debate and exploration of issues related to science education and active citizenship. The course is open to school teachers, headteachers and teacher trainers from all EU-member and associate countries. Professionals interested can apply for a EU Comenius grant. All the products of the project as well as information about the training course are available at the project website, some of them in more than one languages: www.museoscienza.org/setac
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TEAM MEMBERS: MARIA XANTHOUDAKI
resource project Media and Technology
The goal of this engineering education project entitled EXTRAORDINARY WOMEN ENGINEERS (EWE) is to encourage more academically prepared high school girls to consider engineering as an attractive option for post-secondary education and subsequent careers in order to increase the number of women who make up the engineering workforce. Specific project objectives are to: 1) mobilize America's more than one million engineers to reach out to educators, school counselors, and high school girls with tested messages tailored to encourage participation in engineering education and careers; 2) help high school counselors and science, math, and technology teachers to better understand the nature of engineering, the academic background needed to pursue engineering, and the career paths available in engineering; 3) equip high school counselors and teachers to share this information with students, especially girls; and 4) reach out to girls directly with messages that accurately reflect the field of engineering and will inspire girls to choose engineering. The WGBH Educational Foundation has partnered with the American Association of Engineering Societies (AAES), American Society of Civil Engineers (ASCE), and a coalition of more than 50 of the country's engineering associations, colleges, and universities to fundamentally shift the way the engineering and educational communities portray engineering. Based on a needs assessment performed in 2004, the EWE coalition embraces a communication strategy that focuses on the societal value and rewards of being an engineer, as opposed to the traditional emphasis on the process and challenges of becoming an engineer. This project represents a nationwide outreach effort that includes training opportunities for engineers; targeted Web-based and print resources for students, school counselors and teachers, and engineers; and a range of outreach and marketing activities.
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TEAM MEMBERS: Julie Benyo Patrick Natale F. Suzanne Jenniches
resource research Media and Technology
This white paper is the product of the CAISE Public Participation in Scientific Research Inquiry Group. It describes how public participation in scientific research (PPSR) through informal science education can provide opportunities to increase public science literacy.
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TEAM MEMBERS: Center for Advancement of Informal Science Education (CAISE) Rick Bonney Heidi Ballard Rebecca Jordan Ellen McCallie Tina Phillips Jennifer Shirk Candie Wilderman
resource project Media and Technology
Pulse of the Planet” children's science challenge includes 150 radio programs which focus on the interaction between a select group of scientists and youths 8-11, who have been chosen from a nationwide Science Challenge which encourages children to submit questions and potential experiments to scientists. Project partners include a variety of businesses (e.g., sports manufacturers such as K2), media (e.g., internet social networks such as imbee.com, TIME for Kids, Dragonfly TV, and Hispanic Communications Network) and educational partnerships (e.g. Community Science Workshops and the National Science Teacher's Association.) Underserved participants will be reached through Celebra la Ciencia science outreach programs.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
TERC is partnering with the Toxics Action Center to enhance the capacity of environmental organizations to teach mathematical literacy skills to low-income citizens, mostly women of color. Secondary collaborators include four environmental organizations around the country. The project is (1) developing math- and statistics-rich educational materials that help non-scientists interpret environmental test results, (2) developing training materials that help environmental organization personnel provide quantitative literacy training to citizens, (3) helping environmental organizations institutionalize project resources, and (4) evaluating the impact of project activities on environmental organizers, community members, and the general public. Project deliverables include bilingual, print- and web-based instructional materials (including videos) for environmental organizations to use with staff and community members; training sessions to create a cadre of environmental organization leaders who can conduct environment-focused, math training workshops; a communications toolkit for dissemination to journalists who cover environmental issues; and a resource-rich project web site.
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TEAM MEMBERS: Martha Merson Mary Jane Schmitt
resource project Media and Technology
The purpose of this integrated cross media project is to build public knowledge and curiosity about energy science and policy, to encourage audience confidence in its abilities to understand energy related science, and to stimulate exchange between community-based experts. The deliverables include five hour-long radio programs focusing on the interconnected nature of waterways, climate systems, and energy sources; a digital journalism and social network site focusing on energy topics; partner-driven outreach with universities and local public radio stations; and a training workshop for ethnic media partners. The project targets public radio listeners, ethnic media readers, local urban and rural communities, and Internet users. Partner organizations include New American Media, a consortium of ethnic media producers, the University of Texas at Austin (which will provide content expertise as well as outreach assistance), local public radio stations, and scientific organizations. Intended impacts on the general audience include building their knowledge and interest in energy science and policy, and influencing their confidence in understanding energy science, technology and engineering, as well as empowering them to voice their opinions in energy policy discussions and to make changes in their lives that will support a sustainable energy future. It is estimated that five million people will access the radio programs and web content over the sustained life of the project. Professional audience impacts include building science journalism capacity and reciprocal relationships between general and ethnic news media, as well as stimulating exchange between subject experts (e.g., water engineers and geoscientists) and community experts (e.g., community organizers and backyard gardeners) who can inform energy reporting and open new areas of discussion in the energy debate. The evaluation plan uses both quantitative and qualitative data collection and quasi-experimental designs to examine the impact of this project on both public and professional audiences.
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TEAM MEMBERS: Barinetta Scott
resource project Media and Technology
A Youth-Directed Cafe Scientifique targets culturally, ethnically, and economically diverse youth ages 11-18 with a web-based program designed to engage students in active discourse on current STEM topics. Building on the adult program of the same name, this youth-centered project also provides opportunities for individual and group activities. Project partners include Los Alamos National Laboratory, the Bradbury Science Museum, Sandia National Laboratory, Los Alamos Women in Science, and the University of New Mexico, which will serve as a source of scientists to act as speakers and mentors. Northern New Mexico Collefe, Santa Fe Community College, University of New Mexico, and theNew Mexico Museum of Natural History and Science, as well as area high schools will host discussions and focus group meetings. Recruitment of youth participants will be carried out by New Mexico MESA as well as four local high schools. Project deliverables include a robust model for engaging youth in an active online community and Youth Leadership Teams (YLT). YLT's select topics, recruit members, and facilitate Cafe discussions and blogs. Cafe meetings enable youth to explore a topic of their choice in an online session led by a youth host in conjunction with a guest speaker. The follow-up sessions encourage more in-depth exlopration of the topic via interviews, articles, community meetings, and museum exhibits created in collaboration with the Bradbury Museum. The Cafe website will highlight youth produced podcasts, essays on science topics, and a blog. Strategic impact resulting from this project includes the development of a creattive model that effectively engages youth in STEM discourse while meeting the cultural and intellectual needs. It is anticapated that this project will serve over 5,700 youth in three years.
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TEAM MEMBERS: Michael Mayhew Selena Connealy Michael Mayhew
resource project Media and Technology
This project proposes using three complementary strategies to engage, inform and inspire large audiences. (1) A national tour called "Stories from a Changing Planet" that will include in-person presentations and hands-on activities by Polar scientists at science centers, museums, libraries and schools across the country. (2) the "HiDef video Science Story Capture Corp" team of professional videographers HD footage will be made available as public domain materials accessible to government research agencies, universities,science centers and others. (3) Video and Audio podcasts distributed throught iTunes, google, Yahoo and IPY websites. The project will have front end, formative and summative evaluations.
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TEAM MEMBERS: Geoffrey Haines-Stiles Erna Akuginow Jayne Aubele
resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
FETCH is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to: 1) reach the target audience about what it means to be a scientist and encourage them to pursue a science career; 2) provide outreach partners with curriculum that supports content-rich ISE activities and career explorations in varied settings; and 3) demonstrate how media can be used to teach substantive science and share the results of project evaluation with others in the field. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight a range of careers: habitats, structures, and chemistry. In addition, funds will support new educational resources for libraries and other youth-serving organizations. FETCH is produced by WGBH; content and outreach partners include the Association for Library Service to Children, the National Wildlife Federation, and the American Chemical Society in addition to outreach partners in 3,200 youth-serving organizations. American Institute for Research will conduct formative evaluation for the project; Goodman Research Group will conduct summative evaluation of both the television show and the FETCH Future Scientist Guide.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.
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