The Saint Louis Science Center (SLSC) project Bridging Earth and Mars (BEAM), based upon work supported by NASA under grant award NNX14AD08G, engages the general public and children from schools and community groups. Visitors learn of NASA’s exploration of Mars through exhibits simulating control of robotic rovers on the surface of Mars, as well as related educational programming. Two public exhibition galleries opened on November 21, 2015: (1) Mission: Mars Control, located on the second floor of the SLSC Main Building; and (2) Mission: Mars Base, located in the SLSC Planetarium Building
The Lemelson Center for the Study of Invention and Innovation (Lemelson) at the National Museum of American History (NMAH) contracted RK&A to conduct a front-end evaluation of Game Changers, a new exhibition that will highlight stories of invention and innovation related to sports. The goals of the study were to identify visitors’ associations with sports and invention and explore their reactions to preliminary exhibition concepts and titles.
How did we approach this study?
RK&A conducted 40 in-depth interviews with walk-in visitors to NMAH. As much as possible, RK&A recruited