This summative evaluation study examines visitors' experiences of the "Plastics Unwrapped" exhibit at the Burke Museum of Natural History, Seattle, WA. The exhibit explores the complicated legacy of plastic, and the ways in which it has improved life, but not without serious impact on people and the environment. Within a framework of four evaluation questions, this study used multiple methods to assess what visitors do and where they spend their time in the exhibit, what knowledge they take away, and whether the exhibit impacts visitors' attitude toward plastic and their perception of the
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
This report was completed by the Program Evaluation Research Group at Endicott College in October 2013. It describes the outcomes and impacts of a four-year, NSF-funded project called Go Botany: Integrated Tools to Advance Botanical Learning (grant number 0840186). Go Botany focuses on fostering increased interest in and knowledge of botany among youth and adults in New England. This was being done through the creation of an online flora for the region, along with the development of related tools, including PlantShare, and a user-friendly interface for ‘smartphones’. In January 2012, the PI
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Judah LeblangNew England Wild Flower Society
During 2007, the Exhibits Department conducted a summative evaluation of Wild About Otters to document visitors' interest in and their responses to this temporary exhibition. This study was conducted in three parts to examine visitors' behaviors and responses to aspects of the exhibition, including conservation content, emotional reactions and bilingual graphic panels. Research questions 1. How are visitors using the exhibition? Which exhibits are they attending to and for how long? 2. What did visitors think Wild About Otters was about? 3. What conservation content did visitors remember
This evaluation examines visitor engagement at the “Science On a Sphere” (SOS) exhibit at Pacific Science Center, Seattle, WA. Evaluators varied characteristics of the data presentation—such as topic presented, presence of a question prompt, and image rotation—and measured the resulting visitor engagement for each of the different treatments. Furthermore, the evaluation examined visitors’ interest in the SOS exhibit, as well as the extent to which visitors connect the exhibit to surrounding exhibits. This study examines different treatments to the SOS exhibit to determine the presentation
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University of Washington | Pacific Science CenterDylan HighDanielle AcheampongEllie KleinwortTravis Windleharth
This report discusses a front-end evaluation that aimed to determine what physical and perceptual barriers affect visitors’ use of the Henry Art Gallery, and how visitors currently interact with museum spaces and staff. These findings will support guest service training and changes in the museum’s physical infrastructure. This study utilized three main questions for exploring the visitor experience at the museum: 1) Are there barriers affecting visitors’ use of the Henry?; 2) What motivates visitors to use certain spaces at the Henry?; and 3) What experiences are visitors having with Henry
Informal Learning Solutions and its subcontractor, Audience Viewpoints Consulting, conducted summative evaluation in 2013 of the Life Beyond Earth Exhibit. Audience Viewpoints was responsible for evaluating student response to the exhibit, with a target audience of students in 4th through 6th grades. Informal Learning Solutions conducted evaluation of weekend, primarily adult visitors response to the exhibit. The key evaluation questions were designed to find out if student visitors show gains in understanding regarding: • How extreme life on Earth is relevant for the search for life in our