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resource research Media and Technology
Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made
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TEAM MEMBERS: Charlotte Autzen
resource research Media and Technology
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
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TEAM MEMBERS: Rebecca Carver
resource research Media and Technology
Public participation in decision-making has in the last decades become a common refrain in political and scientific discourse, yet it does not often truly come to fruition. The present study focuses on the underlying issue, that of the construction of the difference between scientific and public knowledge and its consequences. Through discourse analysis of scientific texts on sustainable development three distinct groups of Slovenian social scientists were discerned that differed in their views on the relationship between scientific and public knowledge and consequently the role and nature of
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TEAM MEMBERS: Pika Zaloznik
resource research Media and Technology
In contrast to past consensus, many authors now feel that the passive voice compromises the quality of scientific writing. However, studies involving scientific articles are rare. Using a corpus of 60 scientific research articles from six journals, this study examined the proportion of passives used, and the contexts and forms in which they occurred. The results revealed that about 30% of all clauses were passive clauses. The canonical form was most pervasive, followed by the bare passive; together, they constituted more than a quarter of all clauses analyzed. Passives were typically used in
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TEAM MEMBERS: Leong Ping Alvin
resource research Media and Technology
The study investigated the extent to which transmission and cognition, the first two stages in the research use process, are accomplished for winemakers. “Transmission-cognition” was operationalized as the frequency of engagement with information sources considered to be carriers of scientific research. The study also investigated the prominence of four types of research use among winemakers (conceptual, symbolic, instrumental and persuasive) together with their inter-relationship. Conceptual use of scientific information was reported by 90% of winemakers and is a precursor to the other types
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TEAM MEMBERS: Nelius Boshoff
resource research Media and Technology
Comprehension of the nature and practice of science and its social context are important aspects of communicating and learning science. However there is still very little understanding among the non-scientific community of the need for debate in driving scientific knowledge forward and the role of critical scrutiny in quality control. Peer review is an essential part of this process. We initiated and developed a pilot project to provide an opportunity for students to explore the idea that science is a dynamic process rather than a static body of facts. Students from two different schools
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TEAM MEMBERS: Giovanni Lo Iacono Adelia de Paula
resource research Media and Technology
The interview concerns the role of scientific books in the Italian society from the 19th century until today. Having played an important role in the formation of a national scientific community, science popularization has offered a ceaseless high-quality production during the past two centuries. On the other hand, even today scientific publications do reach only a narrow élite. In the author’s opinion, only the school system has the power to widen the public for science in Italy.
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TEAM MEMBERS: Paola Govoni
resource research Media and Technology
Several publications have sought to define the field of science communication and review current issues and recent research. But the status of science communication is uncertain in disciplinary terms. This commentary considers two dimensions of the status of discipline as they apply to science communication – the clarity with which the field is defined and the level of development of theories to guide formal studies. It argues that further theoretical development is needed to support science communication’s full emergence as a discipline.
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TEAM MEMBERS: Brian Tench Massimiano Bucchi
resource research Media and Technology
Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to
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TEAM MEMBERS: Mark Bos Roy Kloet Cees Koolstra Jaap Willems
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource research Media and Technology
Artists have used the environment as a subject forever and there is a long history of artists whose works affect peoples’ awareness of and perceptions of their natural environments. But only relatively recently have other artists become part of the modern environmental movement and of efforts to educate college students and the population at large about environmental issues. Environmental studies programs need to take advantage of this increased interest on the part of artists, and global warming provides a perfect vehicle.
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TEAM MEMBERS: Robert Turner
resource research Media and Technology
To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that
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TEAM MEMBERS: Nico Pitrelli